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There are several types of business to business partnerships that a business owner may pursue in order to improve their business. The main objective behind most business relationships is to find new customer leads and convert them into increased sales and revenue for both participating companies. There are several types of business to business partnerships that a business owner may pursue in order to improve their business. The main objective behind most business relationships is to find new customer leads and convert them into increased sales and revenue for both participating companies. Consider these four primary types of business to business partnerships in order to achieve the goal of increased sales and revenue including: suppliers, customers, resellers or companies with significant existing sales channels and/or vendors. Each type of partnership has its own unique set of advantages and challenges for successfully implementing and maintaining, therefore it’s important to evaluate

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