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alexa ip pinterest pr url refresh_ico link-follow link-nofollow leftmenu-content leftmenu-domain leftmenu-links leftmenu-metas leftmenu-seoaudit leftmenu-speed leftmenu-tech error good good status base_ico warning

SEO audit: www.viator.com

viator.com desktop preview
76 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 1088px wide displays!
Mobile appearance
viator.com mobil preview
viator.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Tours, sightseeing tours, activities & things to do | Viator.com

www.viator.com/
Tours, things to do, sightseeing tours, day trips and more from Viator. Find and book city tours, helicopter tours, day trips, show tickets, sightseeing day ...

Domain / URL audit

URL
Domain : www.viator.com/
Length (characters) : 15
Alexa
Alexa does not have enough data about this website.
IP checking
The 95.101.250.91 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Tours, things to do, sightseeing tours, day trips and more from Viator. Find and book city tours, helicopter tours, day trips, show tickets, sightseeing day tours, popular activities and things to do in hundreds of destinations worldwide, plus unbiased tour reviews and photos of tours and attractions from thousands of travelers

Length (characters) : 329

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Tours, sightseeing tours, activities & things to do | Viator.com

Length (characters) : 64

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
travel  visitors  tour  english  lagoon  visit  rome  york  statue  built  city  français  viator  colosseum  hop-on  views  sydney  alcatraz  tickets  building  learn  eiffel  activities  recommendations  hours  structure  full  italy  today  top  site  france  tours  cookie  all  canyon  first  policy  london  reviews  grand  tower  adult  hop-off  sign  blue  duration  paris  bridge  years  harbour  feet  skywalk  help  liberty  español  famous  new  most  view 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
tours 25
activities 20
new 15
english 13
learn 11
york 10
Keywords (2 words) Content Title Description (meta description) Headings (headings)
tours and activities 11
per adult 8
learn more 7
new york 5
hours new 3
canyon skywalk 3
Keywords (3 words) Content Title Description (meta description) Headings (headings)
pinterest instagram youtube 2
terms conditions cookie 2
hours new york 2
Headings (headings)
H1H2H3H4H5H6
1150040
H3, H4 is missing
Heading structure in the source code
  • <H1> Discover amazing things to do everywhere you go
  • <H2> Book Your Activities, Tours and Things to Do Today!
  • <H5> 100,000+ Things to Do
  • <H5> Millions of Reviews
  • <H5> Low Prices Guaranteed
  • <H5> 24/7 Global Support
  • <H2> Top Destinations
  • <H2> Top Attractions
  • <H2> Eiffel Tower
  • <H2> Sydney Harbour Bridge
  • <H2> Stonehenge
  • <H2> La Sagrada Família
  • <H2> Blue Lagoon
  • <H2> Alcatraz
  • <H2> Statue of Liberty
  • <H2> Grand Canyon Skywalk
  • <H2> Colosseum
  • <H2> Machu Picchu
  • <H2> Top Tours
  • <H2> Warm Destinations
  • Expand
Images
We found 42 images on this web page.

Alternate attributes for the following 42 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Error! The character encoding setting is missing!
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.viator.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
googlebot
  • /booking/
  • /destProdSearch.jspa*
  • /showDetail.jspa*
  • /exclude/
  • /search/
  • /popup/accessBooking.jspa*
  • /wishlistManager.jspa*
  • /newsletters/
  • /shopping-cart/
  • /poiSearch.jspa*
  • /poiProdSearch.jspa*
  • /productSearch.jsp
  • /showProductPhotos
  • /showproductreviews
  • /js2/
  • /*destination-map
  • /*referAFriend*
  • */orion/altjs/
  • */orion/
  • */searchResults/
  • Expand
*
  • /booking/
  • /destProdSearch.jspa*
  • /showDetail.jspa*
  • /exclude/
  • /search/
  • /popup/accessBooking.jspa*
  • /wishlistManager.jspa*
  • /newsletters/
  • /shopping-cart/
  • /poiSearch.jspa*
  • /poiProdSearch.jspa*
  • /productSearch.jsp
  • /5349/ta.viator.com.s/
  • /showProductPhotos
  • /showproductreviews
  • /js2/
  • /*destination-map
  • /*referAFriend*
  • /*?sortBy*
  • /*?reviewSortBy*
  • /eap/
  • /terms-and-conditions
  • /privacy-policy
  • */faq
  • /customer-care
  • /seo/
  • /*?scrollLeft.*
  • /popup/
  • /whatis/
  • /profile/
  • /content/
  • */null/*
  • /mapshow
  • /operator/*
  • /*top-attractions*
  • /*DestinationVideos
  • /refer-a-friend-terms
  • /*-deals
  • /photos/
  • /*-attractions/*-reviews/*
  • /*-tourism/*-reviews/*
  • /*-tours-tickets/*
  • *-top-ttd
  • /*?*
  • /*.jspa
  • /*.pdf
  • /about-us
  • /about/
  • /careers
  • */group-services
  • /copyright-complaint-policy
  • */orion/altjs/
  • */cart/
  • */ticket
  • */account/
  • */orion/
  • */searchResults/
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
https://sitemap.viator.com/en/desktop/sitemap-index-desktop.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
76%