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SEO Audit - The address of the analysed webpage umbro.com is redirected to www.umbro.com/en-us

umbro.com desktop preview
50 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Error! This website is not optimised for mobile devices: it is optimised for 1010px wide displays!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 1010px wide displays!
Mobile appearance
umbro.com mobil preview
umbro.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Umbro: Sportswear, Soccer Jerseys, Sports Clothing & Footwear

www.umbro.com/en-us/
Umbro combines its heritage in sports tailoring with modern football culture to create iconic sports clothing including football kits & England shirts.

Domain / URL audit

URL
Domain : www.umbro.com/en-us/
Length (characters) : 20
Alexa
Alexa global rank: 236059
IP checking
The 91.103.173.200 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
sportswear, soccer jerseys, sports clothing, footwear

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Umbro combines its heritage in sports tailoring with modern football culture to create iconic sports clothing including football kits & England shirts.

Length (characters) : 151

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

title: Umbro: Sportswear, Soccer Jerseys, Sports Clothing & Footwear
type: website
url: http://www.umbro.com/en-us/
image: http://www.umbro.com/img/open_graph/umbro-1.jpg
site_name: Umbro.com
description: Umbro combines its heritage in sports tailoring with modern football culture to create iconic sports clothing including football kits & England shirts.

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Umbro: Sportswear, Soccer Jerseys, Sports Clothing & Footwear

Length (characters) : 61

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
stay  like  announce  video  football  africa  middle  republic  east  watch  help  deal  more  brazil's  europe  change  hull  behind  lightest  ever  americas  world  soccer  velocita  states  article  brazil  asia/pacific  umbro  newsletter  united  boots  talks  golaço  speciali  all  roberto  latest  carlos  speak  shirt  jerseys  city  shirts  home  rest  aaron  life  everton  south  tuned  career  growing  letters  story  read  new  immortal  ireland  grêmio 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
umbro 16
read 9
more 8
football 7
soccer 7
article 6
Keywords (2 words) Content Title Description (meta description) Headings (headings)
roberto carlos 4
read more 4
more article 3
article umbro 2
behind our 2
our lightest 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
read more article 2
Headings (headings)
H1H2H3H4H5H6
090000
H1 is missing
Heading structure in the source code
  • <H2> Stay Tuned with Umbro
  • <H2> What we're talking about…
  • <H2> Umbro Velocita: the story behind our lightest ever boots by Aaron
  • <H2> New Shirts For The Immortal: Brazil's Grêmio unveil their new Umbro kits by Aaron
  • <H2> 'We Had To Change The History Of Football' Roberto Carlos On His Time As A Galactico by Aaron
  • <H2> Latest Products
  • <H2> Umbro Golaço: another chat with our winners by Aaron
  • <H2> 'Our Pitches Were The Streets' Roberto Carlos On Growing Up In Brazil by Aaron
  • <H2> Letters Of Note: bringing typography and soccer together by Aaron
  • Expand
Images
We found 56 images on this web page.

Alternate attributes for the following 42 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 40
  • Warnings: 4
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.umbro.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /assets/
  • /css/
  • /htc/
  • /img/
  • /js/
  • /json/
  • /akamai/
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://www.umbro.com/sitemap/sitemap.xml
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
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