fbico gpico linkedin twico logo-small logo-tall
alexa ip pinterest pr url refresh_ico link-follow link-nofollow leftmenu-content leftmenu-domain leftmenu-links leftmenu-metas leftmenu-seoaudit leftmenu-speed leftmenu-tech error good good status base_ico warning

SEO audit: www.toyota.com

toyota.com desktop preview
63 %
Update

Legend
OK
Error
Suggestion
Status
Try our white label PDF! 3 days trial!

Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 978px wide displays!
Mobile appearance
toyota.com mobil preview
toyota.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

New Cars, Trucks, SUVs & Hybrids | Toyota Official Site

www.toyota.com/
Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

Domain / URL audit

URL
Domain : www.toyota.com/
Length (characters) : 15
Alexa
Alexa global rank: 4630
Alexa rank (United States): 1254
IP checking
The 92.123.72.199 ip address is not on the spam list.
Visitors position
CountryPercentage
United States80.5%
India1.7%
Canada1.5%
Pakistan1.0%
Indonesia0.8%
Brazil0.8%
Japan0.5%
Nigeria0.5%
United Kingdom0.5%
Other12.1%
Expand

Meta data

Keywords (meta keywords)
toyota, toyota car, toyota cars, toyota truck, toyota trucks, toyota suv, toyota suvs, Toyota hybrid, Toyota hybrids, Toyota hybrid car, Toyota hybrid cars

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.

Length (characters) : 135

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
New Cars, Trucks, SUVs & Hybrids | Toyota Official Site

Length (characters) : 55

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
trucks  new  take  dealer  mpg  vary  toyota's  vehicle  explore  pro  haul  rebate  handling  shopping  see  suvs  epa-estimated  camry  own  how  more  watch  trd  gasoline  hybrid  never  est  fee  information  service  highlander  tundra  vehicles  learn  services  build  featured  room  driving  get  being  tacoma  starting  delivery  bold  car  toyota  inventory  help  prius  processing  based  safety  local  make  actual  value  options  cars  mileage 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
build 47
own 46
toyota 38
mpg 25
starting 23
est 22
Keywords (2 words) Content Title Description (meta description) Headings (headings)
mpg 2 build 22
your own 13
build your 6
learn more 6
mileage will 4
own 2015 prius 4
Keywords (3 words) Content Title Description (meta description) Headings (headings)
mpg 2 build your 22
build your own 6
processing and handling fee 4
learn more explore 4
one that will make 3
wonderful human being 3
Headings (headings)
H1H2H3H4H5H6
05382000
H1 is missing
Heading structure in the source code
  • <H4>   Avalon
  • <H4>   Camry
  • <H4>   Corolla
  • <H4>   Sienna
  • <H4>   Yaris
  • <H4>   Tacoma
  • <H4>   Tundra
  • <H4>   RAV4
  • <H4>   Venza
  • <H4>   Highlander
  • <H4>   4Runner
  • <H4>   Sequoia
  • <H4>   Land Cruiser
  • <H4>   Prius c
  • <H4>   Prius
  • <H4>   Camry Hybrid
  • <H4>   Prius v
  • <H4>   Prius Plug-in Hybrid
  • <H4>   Avalon Hybrid
  • <H4>   Highlander Hybrid
  • <H2> Our boldest Camry ever.
  • <H2> Let's elevate the moment.
  • <H2> Let’s make tonight fun.
  • <H2> Let's lead the way.
  • <H3> 2015 Camry
  • <H3> 2015 Tundra
  • <H3> 2015 4Runner
  • <H3> 2015 Yaris
  • <H3> 2015 Corolla
  • <H3> 2015 Camry
  • <H3> 2015 Avalon
  • <H3> 2015 Sienna
  • <H3> 2015 Tacoma
  • <H3> 2015 Tundra
  • <H3> 2015 RAV4
  • <H3> 2015 Venza
  • <H3> 2015 Highlander
  • <H3> 2015 4Runner
  • <H3> 2015 Sequoia
  • <H3> 2015 Land Cruiser
  • <H3> 2015 Prius
  • <H3> 2015 Prius v
  • <H3> 2015 Prius c
  • <H3> 2015 Prius Plug-in Hybrid
  • <H3> 2015 Camry Hybrid
  • <H3> 2015 Avalon Hybrid
  • <H3> 2015 Highlander Hybrid
  • <H2> What's happening at Toyota
  • <H3> Local Specials
  • <H3> What's your vehicle's trade-in value?
  • <H3> Safety recall information
  • <H3> Black History Month
  • <H3> TRD Pro off-road vehicles
  • <H3> Search inventory
  • <H3> Learning is earning
  • <H3> Honoring your service
  • <H3> The 2015 Highlander
  • <H3> 2015 Tundra
  • <H3> How Great I Am
  • <H3> My Bold Dad
  • <H3> Helping you get there. Safely.
  • <H3> Find the Toyota that’s perfect for you
  • <H3> ToyotaCare
  • Expand
Images
We found 17 images on this web page.

Alternate attributes for the following 17 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 82
  • Warnings: 31
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.toyota.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /akamai/
  • /campaigns/
  • /content/disclaimer/
  • /content/future-vehicles/
  • /content/seo/img/
  • /content/awards/
  • /content/vehicle-landing/
  • /content/support/
  • /content/compare/
  • /content/accessories-landing/
  • /content/incl/
  • /content/accessories/
  • /content/comparator/
  • /content/brand-awards/
  • /content/common/
  • /content/fso/
  • /content/homepage/
  • /content/gallery/
  • /vehicles/supra/
  • /apps/
  • /vendor/
  • /common/
  • /analytics/
  • /search/
  • /toyotaSearch/
  • /byt4/pub/
  • /byt/
  • /hris/HRPolicy.htm
  • /owners/web/pages/home?p_auth=*
  • /owners/web/pages/parts-service/service-offers?p_auth=*
  • /owners/web/pages/parts-service/service-offers?p_p_auth=*
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://www.toyota.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
63%