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SEO Audit - The address of the analysed webpage tolkien.co.uk is redirected to www.tolkien.co.uk/index.html

tolkien.co.uk desktop preview
46 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Tablet view
Mobile appearance
tolkien.co.uk mobil preview
tolkien.co.uk tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

The Official J. R. R. Tolkien Book Shop

www.tolkien.co.uk/index.html
Discover the best online book shop for Tolkien books. Exclusive products, free UK delivery & print on demand books. Buy your Hobbit and Lord of The ...

Domain / URL audit

URL
Domain : www.tolkien.co.uk/index.html
Length (characters) : 28
Alexa
Alexa global rank: 596676
IP checking
The 54.72.67.77 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Discover the best online book shop for Tolkien books. Exclusive products, free UK delivery & print on demand books. Buy your Hobbit and Lord of The Rings books here!

Length (characters) : 169

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
The Official J. R. R. Tolkien Book Shop

Length (characters) : 39

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
rights  wait  official  deluxe  harpercollins  legends  shop  site  now  features  delivery  book  map  estate  commentary  all  tolkien  account  characters  browser  app  internet  signed  more  items  hobbit  explorer  beowulf  news  quick  first  translation  tolkien's  please  exclusive  registered  company  online  companion  tolkien’s  browsers  pre-order  titles  middle-earth  kullervo  limited  story  read  books  visual  cart  publishers  new 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
tolkien 9
hobbit 5
official 4
browsers 3
visual 3
registered 3
Keywords (2 words) Content Title Description (meta description) Headings (headings)
story of kullervo 2
tolkien estate 2
online book 2
please wait 2
estate limited 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
tolkien estate limited 2
Headings (headings)
H1H2H3H4H5H6
059000
H1 is missing
Heading structure in the source code
  • <H3> Logo
  • <H3> Quick Cart
  • <H3> My account
  • <H3> Quick Search
  • <H3> Main Menu
  • <H2> THE HOBBIT
  • <H3> TRY OUR VISUAL MOBILE APP NOW
  • <H2> A TRANSLATION AND COMMENTARY
  • <H3> BEOWULF BY J.R.R TOLKIEN
  • <H2> Now Available for Pre-Order
  • <H3> The Story of Kullervo
  • <H2> Upgrade your browser to view this website.
  • <H3> Choose your new browser today and enjoy a better online experience
  • <H2> Sign up
  • Expand
Images
We found 21 images on this web page.

Alternate attributes for the following 14 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has a 404 error page.
Checking the robots.txt file
The robots.txt file is missing!
Sitemap
Error! No sitemap found!
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
46%