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SEO Audit - The address of the analysed webpage swarco.com is redirected to www.swarco.com/northamerica

swarco.com desktop preview
51 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Error! This website is not optimised for mobile devices: it is optimised for 1160px wide displays!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 1160px wide displays!
Mobile appearance
swarco.com mobil preview
swarco.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

SWARCO North America

www.swarco.com/northamerica
SWARCO Bringing Advanced Parking Guidance to Houston Hobby Airport Read more SWARCO COMPLETES EXPANSIVE CITY WIDE PARKING GUIDANCE SYSTEM IN SWITZERLAND ...

Domain / URL audit

URL
Domain : www.swarco.com/northamerica
Length (characters) : 27
Alexa
Alexa global rank: 808939
IP checking
The 136.243.216.48 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
SWARCO Bringing Advanced Parking Guidance to Houston Hobby Airport Read more SWARCO COMPLETES EXPANSIVE CITY WIDE PARKING GUIDANCE SYSTEM IN SWITZERLAND Read more SWARCO to Bring LED Variable Speed Limit Signs to Virginia Beach Schools Read more SWARCO to Bring LED ...

Length (characters) : 269

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Excellent! The Dublin Core schema is used on this website.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
SWARCO North America

Length (characters) : 20

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
category  more  news  message  glass  beach  marking  beads  thermoplastic  signs  dynamic  guidance  lights  read  tapes  bring  pavement  corporate  lighting  variable  street  swarco  traffic  solutions  parking  led  limit  virginia  paints  speed  products  schools  events  preformed 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
swarco 8
parking 6
led 6
traffic 6
thermoplastic 5
signs 4
Keywords (2 words) Content Title Description (meta description) Headings (headings)
solutions dynamic 2
preformed thermoplastic 2
traffic paints 2
led traffic 2
street lighting 2
read more 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
bring led variable 2
Headings (headings)
H1H2H3H4H5H6
300100
Error! The number of H1 tag is more than 1.
H2, H3 is missing
Heading structure in the source code
  • <H4> Search
  • <H1> SWARCO Bringing Advanced Parking Guidance to Houston Hobby Airport
  • <H1> SWARCO COMPLETES EXPANSIVE CITY WIDE PARKING GUIDANCE SYSTEM IN SWITZERLAND
  • <H1> SWARCO to Bring LED Variable Speed Limit Signs to Virginia Beach Schools
Images
We found 15 images on this web page.

Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Excellent! The website uses favicon.
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.swarco.com/robots.txt
Sitemap
Excellent! Sitemap is used on this website.
http://www.swarco.com/en/sitemap/google
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
51%