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SEO Audit - The address of the analysed webpage smirnoff.com is redirected to www.smirnoff.com/en-us

smirnoff.com desktop preview
74 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
smirnoff.com mobil preview
smirnoff.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

VODKA | Smirnoff

www.smirnoff.com/en-us/
Smirnoff VODKA is the largest vodka brand in the world. Pure, clean and ultra smooth, its classic taste has inspired other varieties all over the globe.

Domain / URL audit

URL
Domain : www.smirnoff.com/en-us/
Length (characters) : 23
Alexa
Alexa global rank: 217218
Alexa rank (United States): 73934
IP checking
The 216.137.63.33 ip address is not on the spam list.
Visitors position
CountryPercentage
United States56.4%
Other43.6%

Meta data

Keywords (meta keywords)
Vodka Smirnoff

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Smirnoff VODKA is the largest vodka brand in the world. Pure, clean and ultra smooth, its classic taste has inspired other varieties all over the globe.

Length (characters) : 152

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

site_name: Smirnoff - US
type: website
locale: en_us
title: Smirnoff - US
description: Smirnoff VODKA is the largest vodka brand in the world. Pure, clean and ultra smooth, its classic taste has inspired other varieties all over the globe.
url: http://www.smirnoff.com/en-us

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
VODKA | Smirnoff

Length (characters) : 16

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
smirnoff®  document  css  responsibly  show  hide  event  like  terms  active  toggle  #header-search-input  search  search-input  #search-input  return  time  classie  header-search-input  getelementbyid  flavored  action  drinks  disableother  punch  vodka  privacy  attr  ice®  great  products  #headersearchform  times  recipes  all  drink  people  response  sours  smirnoff  visible  good  src  toggleclass  ui-autocomplete  label  showleftpush  classic  click  spinner  val  flavors  focus  button  winter  body  social-icon  function  false  float 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
drinks 17
function 12
smirnoff® 11
vodka 11
products 8
smirnoff 8
Keywords (2 words) Content Title Description (meta description) Headings (headings)
return false 4
drink responsibly 3
vodka smirnoff® 3
classic vodka 2
out for 2
accessibility press 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
bar about drink 2
notice accessibility press 2
terms and conditions privacy 2
learning about vodka 2
click if you like 2
Headings (headings)
H1H2H3H4H5H6
143430
Heading structure in the source code
  • <H1> Smirnoff VODKA - US
  • <H2> Winter is the perfect time to enjoy winter-themed drinks that are guaranteed to un-Polar the Vortex.
  • <H4> Get recipes here
  • <H2> #MyFaceWhen I tried a shot of new Smirnoff® Sours
  • <H4> Click to see the Sours
  • <H2> A history of making drinks taste good so long you can’t fit it in this small internet-sized box.
  • <H4> Click if you like vodka. Or learning about vodka. Or both.
  • <H2>
  • <H4> Click if you like vodka. Or learning about vodka. Or both.
  • <H3> 3-step drinks
  • <H5> step 1: click here >
  • <H3> All time favorites
  • <H5> Any time recipes >
  • <H3> 39 Mouth Watering Flavors
  • <H5> Way more than 39 Recipes >
  • Expand
Images
We found 36 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 5
  • Warnings: 1
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.smirnoff.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /en-us/search


Sitemap
Excellent! Sitemap is used on this website.
http://www.smirnoff.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Warning! The website contains at least one unencrypted email address.
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