Note: this report was generated Over 9 year(s) ago!
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SEO audit: www.shiseido.com
Mobile devices
Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 985px wide displays!
Mobile appearance
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content
Google search result list preview
Google preview
Shiseido | Skincare, Makeup & Fragrance
www.shiseido.com/
Backed by more than 130 years of cutting-edge skincare and color technology, Shiseido offers the highest quality products in skincare, makeup, and fragrance.
Backed by more than 130 years of cutting-edge skincare and color technology, Shiseido offers the highest quality products in skincare, makeup, and fragrance.
Domain / URL audit
URL
Domain : www.shiseido.com/
Length (characters) : 17
Length (characters) : 17
Alexa
Alexa global rank: 69703
Alexa rank (United States): 30914
Alexa rank (United States): 30914
IP checking
The 216.75.206.174 ip address is not on the spam list.
Visitors position
| Country | Percentage |
|---|---|
| United States | 49.2% |
| China | 14.0% |
| Other | 36.7% |
SEO audit: Content analysis
Language
We have found the language localisation: ”en”.
Title
Shiseido | Skincare, Makeup & Fragrance
Length (characters) : 43
Excellent! The title’s length is between 10 and 70 characters.
Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 20%
Acceptable! The text / code ratio is between 15 and 25 percent.
Acceptable! The text / code ratio is between 15 and 25 percent.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
eyes
videos
immunity
skin's
cards
skin
trouble
kits
consultation
account
finder
zen
cleanser
shiseido
offers
accessories
beauty
fragrance
category
egift
future
benefiance
introduction
skincare
new
looks
special
spirit
tips
under
makeup
free
winners
moisturizer
serum
dick
lips
gifts
tools
foundation
eye
features
suncare
award
lucent
page
eyebrow
lip
ultimune
revive
sign
service
men
shop
solution
sets
ibuki
face
glow
lines
Keywords consistency
| Keyword | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| features | 21 | |||
| category | 20 | |||
| shop | 18 | |||
| skincare | 15 | |||
| makeup | 14 | |||
| gifts | 14 |
| Keywords (2 words) | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| shop by category | 5 | |||
| moisturizer eye | 4 | |||
| future solution | 4 | |||
| what's new | 4 | |||
| for men | 3 | |||
| features features | 3 |
| Keywords (3 words) | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| cleanser shave moisturizer | 2 | |||
| what is skin immunity | 2 | |||
| skin's glow trouble | 2 | |||
| gifts makeup gifts | 2 | |||
| suncare gifts men's | 2 |
Headings (headings)
| H1 | H2 | H3 | H4 | H5 | H6 |
| 0 | 0 | 25 | 0 | 0 | 0 |
H1, H2 is missing
Heading structure in the source code
- <H3> Category
- <H3> Features
- <H3> Category
- <H3> Skincare Lines
- <H3> Features
- <H3> Concern
- <H3> Category
- <H3> Features
- <H3> Face
- <H3> Lips
- <H3> Eyes
- <H3> Tools & Accessories
- <H3> Features
- <H3> Features
- <H3> For Men
- <H3> For Women
- <H3> Category
- <H3> Features
- <H3> Gift Ideas
- <H3> Shop by Price
- <H3> Features
- <H3> Videos
- <H3> Looks
- <H3> Tips
- <H3> Consultations
- Expand
Images
We found 65 images on this web page.
Alternate attributes for the following 43 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 43 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- http://demandware.edgesuite.net/.. /columnSeperator.jpg (16 occurrences)
- http://demandware.edgesuite.net/.. /101614_Flyout_Skincare_Ultimune_r2.jpg (1 occurrences)
- http://demandware.edgesuite.net/.. /idx_000.jpg
- http://demandware.edgesuite.net/.. /Benefiance.jpg
- http://demandware.edgesuite.net/.. /WhiteLucent.jpg
- http://demandware.edgesuite.net/.. /bioperformance.jpg
- http://demandware.edgesuite.net/.. /euridime.jpg
- http://demandware.edgesuite.net/.. /ibuki.jpg
- http://demandware.edgesuite.net/.. /Pureness.jpg
- http://demandware.edgesuite.net/.. /TheSkinCare.jpg
- http://demandware.edgesuite.net/.. /101614_Flyout_Skincare_Consultation_r2.j...
- http://demandware.edgesuite.net/.. /101614_Flyout_Suncare_r3.jpg
- http://demandware.edgesuite.net/.. /101614_Fall14-91_Flyout_Fragrance_r2.jpg...
- http://demandware.edgesuite.net/.. /021515_HP_Wetforce_Sun_mobile.jpg
- http://demandware.edgesuite.net/.. /081814_HP_FSLX_Mobile.jpg
- http://demandware.edgesuite.net/.. /030115_HP_Bio_Ultimune_mobile.jpg
- http://demandware.edgesuite.net/.. /032215_HP_Spring_SMK_mobile.jpg
- http://demandware.edgesuite.net/.. /us.png
- http://demandware.edgesuite.net/.. /mobile-fb-icon.png
- http://demandware.edgesuite.net/.. /instagram_mobile_icon.png
- http://demandware.edgesuite.net/.. /pin_mobile_icon.png
- http://demandware.edgesuite.net/.. /mobile-yt-icon.png
- http://demandware.edgesuite.net/.. /fb-icon.jpg
- http://demandware.edgesuite.net/.. /instagram_icon.png
- http://demandware.edgesuite.net/.. /pinterest_icon.png
- http://demandware.edgesuite.net/.. /yt-icon.jpg
- Expand
SEO audit: Links
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
- http://www.shiseido.com/.. /skincare-replenishment,en_US,pg.html?cgi... ("Replenishment Service")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Dryness")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Wrinkles")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Loss of Firmness")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Dehydration")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Fine Lines")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Dark Spots")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Dull Skin Tone")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Blemishes")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Prevent Future Damages")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("All Signs of Aging")
- http://www.shiseido.com/.. /suncare,en_US,sc.html?prefn1=featureBadg... ("What's New")
- http://www.shiseido.com/.. /makeup,en_US,sc.html?prefn1=featureBadge... ("What's New")
- http://www.shiseido.com/.. /makeup,en_US,sc.html?prefn1=featureBadge... ("Award Winners")
- http://www.shiseido.com/.. /fragrance-introduction,en_US,pg.html?cgi... ("Introduction")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=kuGzKNHyABE&vidCat=... ("Dick Page Videos")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=fSxUpnMUPWs&vidCat=... ("Skincare Tips & Tricks")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=aE6amYjm11U&vidCat=... ("Makeup Looks & Tips")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=RYNFfbWMXqg&vidCat=... ("Shiseido Product Innovation")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=WZC1JTqIEEU&vidCat=... ("What’s New")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=qopMBh_pE5U&vidCat=... ("On the Runway")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=8nHEgTpvrsY&vidCat=... ("Ibuki Beauty Bios")
- http://www.shiseido.com/.. /BeautyTips-Looks?cid=dick-page-looks-201... ("Dick Page Looks")
- http://www.shiseido.com/.. /BeautyTips-Tips?cid=dick-page-q-a&vidCat... ("Dick Page Q & A")
- Expand
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
- http://www.shiseido.com/special-offers/special-offers,en_US,pg.html ("Free Standard Shipping With Any $50 Purchase!")
- http://www.shiseido.com/special-offers/special-offers,en_US,pg.html ("Free Samples With Any Purchase!")
- https://www.shiseido.com/.. /Account-Show ("My Account")
- https://www.shiseido.com/.. /Account-StartRegister ("Register")
- http://www.shiseido.com/.. /customer-service,en_US,pg.html ("View our Customer Service Section")
- http://www.shiseido.com/whats-new/whatsnew,en_US,sc.html ("What's New")
- http://www.shiseido.com/.. /whatsnew-1skincare,en_US,sc.html ("Skincare")
- http://www.shiseido.com/.. /whatsnew-2suncare,en_US,sc.html ("Suncare")
- http://www.shiseido.com/.. /whatsnew-3makeup,en_US,sc.html ("Makeup")
- http://www.shiseido.com/special-offers/special-offers,en_US,pg.html ("Special Offers")
- http://www.shiseido.com/.. /whats-new-award-winners,en_US,sc.html ("Award Winners")
- http://www.shiseido.com/whats-new/best-sellers,en_US,sc.html ("Best Sellers")
- http://www.shiseido.com/.. /Page-Bioperformance ("Revive Skin's Glow")
- http://www.shiseido.com/Ibuki/ibuki,en_US,pg.html ("Trouble Free Skin")
- http://www.shiseido.com/Ultimune/ultimune,en_US,pg.html ("What is Skin Immunity?")
- http://www.shiseido.com/.. /9990000000112,en_US,pd.html
- http://www.shiseido.com/.. /skincare-cleanser,en_US,sc.html ("Cleanser & Makeup Remover")
- http://www.shiseido.com/.. /skincare-softener,en_US,sc.html ("Softener")
- http://www.shiseido.com/skincare/serum/skincare-serum,en_US,sc.html ("Serum")
- http://www.shiseido.com/.. /skincare-powerinfusingconcentrate,en_US,... ("Power Infusing Concentrate")
- http://www.shiseido.com/.. /skincare-moisturizer,en_US,sc.html ("Moisturizer")
- http://www.shiseido.com/.. /skincare-eye-lip,en_US,sc.html ("Eye & Lip")
- http://www.shiseido.com/.. /skincare-mask-massage,en_US,sc.html ("Mask & Massage")
- http://www.shiseido.com/.. /skincare-targeted-treatment,en_US,sc.htm... ("Targeted Treatment")
- http://www.shiseido.com/.. /skincare-body,en_US,sc.html ("Body & Hair")
- http://www.shiseido.com/.. /skincare-tools,en_US,sc.html ("Tools & Accessories")
- http://www.shiseido.com/.. /skincare-sets-kits,en_US,sc.html ("Sets & Kits")
- http://www.shiseido.com/.. /skincare-futuresolutionlx,en_US,sc.html ("FUTURE SOLUTION LX")
- http://www.shiseido.com/ultimune/skincare-ultimune,en_US,sc.html ("ULTIMUNE")
- http://www.shiseido.com/benefiance/skincare-benefiance,en_US,sc.html ("BENEFIANCE")
- http://www.shiseido.com/.. /skincare-whitelucent,en_US,sc.html ("WHITE LUCENT")
- http://www.shiseido.com/.. /skincare-bioperformance,en_US,sc.html ("BIO-PERFORMANCE")
- http://www.shiseido.com/eudermine/skincare-eudermine,en_US,sc.html ("EUDERMINE")
- http://www.shiseido.com/ibuki/skincare-ibuki,en_US,sc.html ("IBUKI")
- http://www.shiseido.com/essentials/skincare-essentials,en_US,sc.html ("ESSENTIALS")
- http://www.shiseido.com/pureness/skincare-pureness,en_US,sc.html ("PURENESS")
- http://www.shiseido.com/.. /skincare-theskincare,en_US,sc.html ("THE SKINCARE")
- http://www.shiseido.com/.. /skincare-replenishment,en_US,pg.html?cgi... ("Replenishment Service")
- http://www.shiseido.com/.. /skincareConsultation,en_US,pg.html ("Skincare Consultation")
- http://www.shiseido.com/.. /skincare-serum-finder,en_US,pg.html ("Serum Finder")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Dryness")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Wrinkles")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Loss of Firmness")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Dehydration")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Fine Lines")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Dark Spots")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Dull Skin Tone")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Blemishes")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("Prevent Future Damages")
- http://www.shiseido.com/.. /skincare,en_US,sc.html?prefn1=skincareCo... ("All Signs of Aging")
- http://www.shiseido.com/.. /skincareConsultation,en_US,pg.html
- http://www.shiseido.com/protection/suncare-protection,en_US,sc.html ("Protection")
- http://www.shiseido.com/.. /suncare-selftanning,en_US,sc.html ("Self-Tanning")
- http://www.shiseido.com/foundation/suncare-foundation,en_US,sc.html ("Foundation")
- http://www.shiseido.com/.. /suncare,en_US,sc.html?prefn1=featureBadg... ("What's New")
- http://www.shiseido.com/suncare-finder/suncare-finder,en_US,pg.html ("Suncare Finder")
- http://www.shiseido.com/protection/suncare-protection,en_US,sc.html
- http://www.shiseido.com/face-makeup/makeup-face,en_US,sc.html ("Face")
- http://www.shiseido.com/.. /makeup-face-foundation,en_US,sc.html ("Foundation")
- http://www.shiseido.com/.. /makeup-face-primer,en_US,sc.html ("Primer")
- http://www.shiseido.com/.. /makeup-face-concealer,en_US,sc.html ("Concealer")
- http://www.shiseido.com/.. /makeup-face-powderblush,en_US,sc.html ("Powder/Blush")
- http://www.shiseido.com/.. /makeup-face-tools,en_US,sc.html ("Tools & Accessories")
- http://www.shiseido.com/lip-makeup/makeup-lips,en_US,sc.html ("Lips")
- http://www.shiseido.com/.. /makeup-lips-lipstick,en_US,sc.html ("Lipstick")
- http://www.shiseido.com/.. /makeup-lips-gloss,en_US,sc.html ("Gloss")
- http://www.shiseido.com/.. /makeup-lips-liners,en_US,sc.html ("Lip Liners & Pencils")
- http://www.shiseido.com/.. /makeup-lips-tools,en_US,sc.html ("Tools & Accessories")
- http://www.shiseido.com/eye-makeup/makeup-eyes,en_US,sc.html ("Eyes")
- http://www.shiseido.com/.. /makeup-eyes-eyeshadow,en_US,sc.html ("Eye Shadow")
- http://www.shiseido.com/.. /makeup-eyes-eyeliner,en_US,sc.html ("Eyeliner")
- http://www.shiseido.com/.. /makeup-eyes-mascara,en_US,sc.html ("Mascara")
- http://www.shiseido.com/.. /makeup-eyes-eyebrow,en_US,sc.html ("Eyebrow")
- http://www.shiseido.com/.. /makeup-eyes-tools,en_US,sc.html ("Tools & Accessories")
- http://www.shiseido.com/.. /makeup-tools,en_US,sc.html ("Tools & Accessories")
- http://www.shiseido.com/.. /makeup,en_US,sc.html?prefn1=featureBadge... ("What's New")
- http://www.shiseido.com/.. /makeup,en_US,sc.html?prefn1=featureBadge... ("Award Winners")
- http://www.shiseido.com/.. /FoundationFinder,en_US,pg.html ("Foundation Finder")
- http://www.shiseido.com/.. /pantone-color-of-the-year-marsala,en_US,... ("Color of the Year")
- http://www.shiseido.com/.. /FoundationFinder,en_US,pg.html
- http://www.shiseido.com/.. /9990000000114,en_US,pd.html
- http://www.shiseido.com/.. /fragrance-introduction,en_US,pg.html?cgi... ("Introduction")
- http://www.shiseido.com/zen-for-men/fragrance-zenmen,en_US,sc.html ("Zen for Men")
- http://www.shiseido.com/zen/fragrance-zen,en_US,sc.html ("Zen")
- http://www.shiseido.com/zen/fragrance-zen,en_US,sc.html
- http://www.shiseido.com/.. /men-cleanser-shave,en_US,sc.html ("Cleanser & Shave")
- http://www.shiseido.com/.. /men-moisturizer,en_US,sc.html ("Moisturizer")
- http://www.shiseido.com/men/eye-and-skin-treatments,en_US,sc.html ("Eye & Skin Treatments")
- http://www.shiseido.com/men-fragrance/men-fragrance,en_US,sc.html ("Fragrance")
- http://www.shiseido.com/skincare-gifts/gifts-skincare,en_US,sc.html ("Skincare Gifts")
- http://www.shiseido.com/suncare-gifts/gifts-suncare,en_US,sc.html ("Suncare Gifts")
- http://www.shiseido.com/mens-gifts/gifts-mens,en_US,sc.html ("Men's Gifts")
- http://www.shiseido.com/fragrace-gifts/fragrance-gifts,en_US,sc.html ("Fragrance Gifts")
- http://www.shiseido.com/makeup-gifts/gifts-makeup,en_US,sc.html ("Makeup Gifts")
- http://www.shiseido.com/.. /gifts-50-and-under,en_US,sc.html ("$50 and Under")
- http://www.shiseido.com/.. /gifts-50-100,en_US,sc.html ("$50 - $100")
- http://www.shiseido.com/.. /gifts-100-and-up,en_US,sc.html ("$100 and up")
- http://www.shiseido.com/.. /GiftCert-Purchase ("eGift Cards")
- http://www.shiseido.com/.. /BeautyTips-Start?cgid=beautyTips ("Beauty Tips")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=kuGzKNHyABE&vidCat=... ("Dick Page Videos")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=fSxUpnMUPWs&vidCat=... ("Skincare Tips & Tricks")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=aE6amYjm11U&vidCat=... ("Makeup Looks & Tips")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=RYNFfbWMXqg&vidCat=... ("Shiseido Product Innovation")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=WZC1JTqIEEU&vidCat=... ("What’s New")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=qopMBh_pE5U&vidCat=... ("On the Runway")
- http://www.shiseido.com/.. /BeautyTips-Video?cid=8nHEgTpvrsY&vidCat=... ("Ibuki Beauty Bios")
- http://www.shiseido.com/.. /BeautyTips-Looks?cid=dick-page-looks-201... ("Dick Page Looks")
- http://www.shiseido.com/.. /BeautyTips-Tips?cid=dick-page-q-a&vidCat... ("Dick Page Q & A")
- http://www.shiseido.com/Shiseido-Spirit/spirit,en_US,pg.html ("Shiseido Spirit")
- http://www.shiseido.com/.. /skincare-futuresolutionlx,en_US,sc.html
- http://www.shiseido.com/.. /1
- http://www.shiseido.com/makeup/makeup,en_US,sc.html
- http://www.shiseido.com/suncare-finder/suncare-finder,en_US,pg.html
- http://www.shiseido.com/.. /Page-ShowSpecialOffers
- http://www.shiseido.com/.. /skincare-serum-finder,en_US,pg.html
- http://www.shiseido.com/.. /FSLX_2014_Fall,en_US,pg.html ("FUTURE SOLUTION LX")
- http://www.shiseido.com/trends/makeup-hidden,en_US,sc.html ("trends")
- http://www.shiseido.com/.. /dick-page-looks-2014-fall,en_US,pg.html ("Fall Looks")
- http://www.shiseido.com/.. /men-skincare-sets-kits,en_US,sc.html ("Sets & Kits")
- http://www.shiseido.com/men/men,en_US,sc.html ("Men")
- http://www.shiseido.com/Ultimune/ultimune,en_US,pg.html ("Ultimune")
- http://www.shiseido.com/.. /BeautyTips-Start?cid=BTLandingPageMainVi... ("Beauty Tips")
- https://www.shiseido.com/.. /Account-Show ("Login to My Account")
- http://www.shiseido.com/Terms-and-Conditions/terms,en_US,pg.html ("Terms and Conditions")
- http://www.shiseido.com/Privacy/privacy,en_US,pg.html ("Privacy Policy")
- http://www.shiseido.com/.. /customer-service,en_US,pg.html ("Customer Service")
- http://www.shiseido.com/Final-Call/discontinued,en_US,sc.html ("Final Call")
- http://www.shiseido.com/.. /site-selector,en_US,pg.html?reset=true ("Change Country/Language")
- Expand
Links
We found a total of 140 different links.
Internal links: 131
External links: 9
Internal links: 131
External links: 9
SEO audit: technology
Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Excellent! The website uses favicon.
Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
- Errors: 144
- Warnings: 42
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.shiseido.com/robots.txt
http://www.shiseido.com/robots.txt
| User-agent | Disallow (parts which have been disallowed for the search engines) |
|---|---|
| * |
|
Sitemap
Excellent! Sitemap is used on this website.
http://www.shiseido.com/sitemap_index.xml
http://www.shiseido.com/sitemap_index.xml
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Warning! The website contains at least one unencrypted email address.