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alexa ip pinterest pr url refresh_ico link-follow link-nofollow leftmenu-content leftmenu-domain leftmenu-links leftmenu-metas leftmenu-seoaudit leftmenu-speed leftmenu-tech error good good status base_ico warning

SEO audit: www.sephora.com

sephora.com desktop preview
69 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 1024px wide displays!
Mobile appearance
sephora.com mobil preview
sephora.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Cosmetics, Beauty Products, Fragrances & Tools | Sephora

www.sephora.com/
Discover the latest in beauty at Sephora. Explore our unrivaled selection of makeup, skin care, fragrance and more from classic and emerging brands

Domain / URL audit

URL
Domain : www.sephora.com/
Length (characters) : 16
Alexa
Alexa global rank: 1235
Alexa rank (United States): 255
IP checking
The 72.247.83.134 ip address is not on the spam list.
Visitors position
CountryPercentage
United States72.0%
Canada13.6%
Japan1.9%
United Kingdom1.2%
France0.7%
Taiwan, Province of China0.7%
Australia0.7%
Germany0.6%
Other8.7%
Expand

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Discover the latest in beauty at Sephora. Explore our unrivaled selection of makeup, skin care, fragrance and more from classic and emerging brands

Length (characters) : 149

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Cosmetics, Beauty Products, Fragrances & Tools | Sephora

Length (characters) : 60

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 1%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
style=display  srcset=  block  sign  value  base  data-comp=image  see  rewards  jpg  shop  basket  src=/img/ufe/placeholder  gif 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
block 7
style=display 7
base 7
data-comp=image 7
gif 7
src=/img/ufe/placeholder 6
Keywords (2 words) Content Title Description (meta description) Headings (headings)
data-comp=image base 6
Headings (headings)
H1H2H3H4H5H6
010000
H1 is missing
Heading structure in the source code
  • <H2> Spot it. Shop it.
Images
We found 13 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Error! The character encoding setting is missing!
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.sephora.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /basket/
  • /browse/
  • /checkout/
  • /contentStore/
  • /error/
  • /lovelist/
  • /profile/MyAccount/
  • /profile/login/
  • /profile/orders/
  • /profile/purchaseHistory/
  • /profile/popup/
  • /profile/logout/
  • /profile/forgotpassword/
  • /profile/myBeautyBag/
  • /profile/accountHistory/
  • /profile/common/
  • /profile/orderConfirmation/
  • /profile/registration/
  • /search/search.jsp
  • /search/noResults.jsp
  • /shopping-list/
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
https://www.sephora.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
69%