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SEO audit: www.secret.com

secret.com desktop preview
67 %
Update

Legend
OK
Error
Suggestion
Status
Try our white label PDF! 3 days trial!

Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 979px wide displays!
Mobile appearance
secret.com mobil preview
secret.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Deodorant & Antiperspirant | Secret.com

www.secret.com/
Learn about Secret deodorant/antiperspirant product lines including clinical strength wetness protection, soothing conditioners and protection and more at ...

Domain / URL audit

URL
Domain : www.secret.com/
Length (characters) : 15
Alexa
Alexa global rank: 334420
Alexa rank (United States): 116529
IP checking
The 216.35.217.235 ip address is not on the spam list.
Visitors position
CountryPercentage
United States80.3%
Canada17.7%
Other2.1%

Meta data

Keywords (meta keywords)
Secret deodorant, Secret antiperspirants, women's deodorant, excessive sweating, Secret clinical strength, Secret soothing effects, Secret Sheer Mineral, prescription strength deodorant, dry tender un

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Learn about Secret deodorant/antiperspirant product lines including clinical strength wetness protection, soothing conditioners and protection and more at Secret.com.

Length (characters) : 166

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

site_name: http://www.secret.com

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Deodorant & Antiperspirant | Secret.com

Length (characters) : 43

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
we’ve  doesn’t  got  care  solid  now  products  strength  bullying  covered  sweat  antiperspirant  effects  scent  gel  tips  new  view  outlast  questions  sport  time  invisible  destinations  girl-to-girl  light  protection  get  scents  odor  white  heat  marks  clear  don’t  more  powder  learn  canada  clinical  stress  fresh  mean  sweating  basics  secret  water  expressions  sensitive  all  hours  end  sprays  body  collection  see  deodorant  skin  stinks  secret’s 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
sweat 14
more 14
learn 12
protection 11
stress 10
fresh 9
Keywords (2 words) Content Title Description (meta description) Headings (headings)
white marks 4
learn more 3
sweat doesn’t 3
mean stinks 3
what experts 2
for moms 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
secret clinical strength 3
sweat cause you 2
we’ve got you 2
Headings (headings)
H1H2H3H4H5H6
110111800
Heading structure in the source code
  • <H1> Secret Deodorant & Antiperspirant
  • <H2> STRESSED OUT? Relax. Stress sweat doesn’t have to be a problem. Secret Clinical Strength Stress Response and Secret Clinical Strength Soothing are proven to prevent it.
  • <H2> A SPRITZ OF SCENT Get the total scent experience when you try any of our new body sprays!
  • <H2> GANG UP FOR GOOD Join us in putting an end to girl-to-girl bullying. We've got all the tools you need to make a big difference this year!
  • <H2> SECRET OUTLAST CLEAR GEL It leaves no white marks and has 48-hour odor and wetness protection.
  • <H2> #ClearlyBetter
  • <H3> With protection that goes on clear for no white marks, outlast each day confidently.
  • <H2> #UPSANDDOWNS
  • <H3> Stay protected through all your 500+ daily body changes. Click on the Clinical Protection page to learn how Adapts & Responds technology works.
  • <H2> 48-Hour Odor Protection +No White Marks
  • <H3> Try a variety of fresh scents that go on clear so you can forget about white marks.
  • <H2> #GANGUPFORGOOD
  • <H3> Join us in putting an end to girl-to-girl bullying. #GangUpFor- Good and visit MeanStinks.com for tips, tools and downloads.
  • <H2> What's New
  • <H3> SECRET’S NEW DESTINATION COLLECTION
  • <H3> Stress Stinks
  • <H2> Sweat 101
  • <H3> The Basics
  • <H3> Tips for Moms
  • <H3> For Teens
  • <H3> Excessive Sweating
  • <H3> WebMD on Sweat
  • <H4> Clinical Protection
  • <H4> Strong Protection +
  • <H4> Body Sprays
  • <H4> View All Products
  • <H4> Original
  • <H4> Clear Gel
  • <H4> Great for athletes
  • <H4> Prescription Strength Protection
  • <H4> Holds up in heat, humidity & water
  • <H4> Works up to 48 hours if you need it to
  • <H4> Lots of fun, bold scents
  • <H4> Light and fresh, nature-inspired scents
  • <H4> On-the-go splash of scent
  • <H4> Hypoallergenic for Sensitive Skin
  • <H4> Helps me shave less often
  • <H4> Is Unscented
  • <H4> Is Award-Winning
  • <H4> Is No Longer in Stores
  • Expand
Images
We found 55 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Doctype
XHTML 1.0 Transitional
Encoding
Error! The character encoding setting is missing!
W3C validity
  • Errors: 40
  • Warnings: 17
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.secret.com/robots.txt
Sitemap
Excellent! Sitemap is used on this website.
http://www.secret.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
67%