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SEO Audit - The address of the analysed webpage russellathletic.com is redirected to shop.russellathletic.com

russellathletic.com desktop preview
40 %
Update

Legend
OK
Error
Suggestion
Status
Try our white label PDF! 3 days trial!

Mobile devices

Mobile view
Error! This website is not optimised for mobile devices: it is optimised for 1020px wide displays!
Tablet view
Mobile appearance
russellathletic.com mobil preview
russellathletic.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Russell Athletic : Shop Athletic Apparel for Active Men, Women and ...

shop.russellathletic.com/
From Everyday Essentials to Dri-Power® and Dri-Power 360™ Technology, Russell Athletic products deliver extreme performance at an affordable price. No ...

Domain / URL audit

URL
Domain : shop.russellathletic.com/
Length (characters) : 25
Alexa
Alexa global rank: 296604
IP checking
The 54.210.137.181 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Russell Athletic, Dri-Power, moisture wicking, performance, athletic apparel, gym clothes, sports, together we r, Russell, athletic, workout, team sports, dripower, men, moisture management, gym, crew

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
From Everyday Essentials to Dri-Power® and Dri-Power 360™ Technology, Russell Athletic products deliver extreme performance at an affordable price. No matter your game, Russell Athletic is always a great choice.

Length (characters) : 211

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Russell Athletic : Shop Athletic Apparel for Active Men, Women and Youth

Length (characters) : 72

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
baseball  bottoms  youth  tops  flyer  privacy  men's  stay  softball  athletes  accessories  returns  search  collegiate  information  new  features  athletic  russell  corporate  team  clearance  gear  uniform  trademarks  item  policy  sponsorships  performance  builder  account  arrivals  workout  dylan  terms  like  technologies  fight  customer  sign  wear  apparel  catalog  fleece  shipping  partners 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
russell 4
uniform 4
builder 4
gear 4
tops 4
policy 4
Keywords (2 words) Content Title Description (meta description) Headings (headings)
uniform catalog 2
russell athletic 2
tops bottoms 2
collegiate sponsorships 2
Headings (headings)
H1H2H3H4H5H6
031000
H1 is missing
Heading structure in the source code
  • <H2> Shop
  • <H2> Free ground shipping on any domestic order over $50See Details
  • <H2> Stay Connected
  • <H3> Stay informed
Images
We found 5 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Excellent! The website uses favicon.
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 64
  • Warnings: 80
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://shop.russellathletic.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /cart$
  • /cart/
  • /cart?
  • /cartPreview$
  • /cartPreview/
  • /cartPreview?
  • /upsell$
  • /upsell/
  • /upsell?
  • /checkout$
  • /checkout/
  • /checkout?
  • /signin$
  • /signin/
  • /signin?
  • /signout$
  • /signout/
  • /signout?
  • /jump$
  • /jump/
  • /jump?
  • /cookieSync$
  • /cookieSync/
  • /cookieSync?
  • /youraccount$
  • /youraccount/
  • /youraccount?
  • /500$
  • /500/
  • /500?
  • /404$
  • /404/
  • /404?
  • /emwa$
  • /emwa/
  • /emwa?
  • /formdispatch$
  • /formdispatch/
  • /formdispatch?
  • /singleApp$
  • /singleApp/
  • /singleApp?
  • /secureSimpleApp$
  • /secureSimpleApp/
  • /secureSimpleApp?
  • /tellAFriend$
  • /tellAFriend/
  • /tellAFriend?
  • /tellAFriendPostback$
  • /tellAFriendPostback/
  • /tellAFriendPostback?
  • /image$
  • /image/
  • /image?
  • /s?
  • /writeReview$
  • /writeReview/
  • /writeReview?
  • /name$
  • /name/
  • /name?
  • /manageYourReviews$
  • /manageYourReviews/
  • /manageYourReviews?
  • /reviewByCustomer$
  • /reviewByCustomer/
  • /reviewByCustomer?
  • /reviewVote$
  • /reviewVote/
  • /reviewVote?
  • /wishlist$
  • /wishlist/
  • /wishlist?
  • /apiproxy$
  • /apiproxy/
  • /apiproxy?
  • /guest$
  • /guest/
  • /guest?
  • /forgotpassword$
  • /forgotpassword/
  • /forgotpassword?
  • /api$
  • /api/
  • /api?
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://shop.russellathletic.com/content-sitemap-index-0.xml.gz
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
40%