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SEO audit: www.rolex.com

rolex.com desktop preview
68 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 1024px wide displays!
Mobile appearance
rolex.com mobil preview
rolex.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Official Rolex Website - Timeless Luxury Watches

www.rolex.com/
Rolex is world-famous for its performance and reliability. Discover Rolex luxury watches on the Official Rolex Website.

Domain / URL audit

URL
Domain : www.rolex.com/
Length (characters) : 14
Alexa
Alexa global rank: 15251
Alexa rank (United States): 13790
IP checking
The 92.123.72.32 ip address is not on the spam list.
Visitors position
CountryPercentage
United States22.3%
Japan6.8%
India6.6%
United Kingdom4.9%
China4.9%
France3.9%
Korea, Republic of3.8%
Germany3.2%
Italy2.9%
Thailand2.8%
Hong Kong2.7%
Canada2.7%
Taiwan, Province of China2.6%
Australia2.1%
Spain2.0%
Singapore1.9%
Turkey1.4%
Switzerland1.0%
Romania0.9%
Pakistan0.9%
Israel0.8%
Poland0.8%
Viet Nam0.6%
Austria0.5%
Other16.9%
Expand

Meta data

Keywords (meta keywords)
Rolex, Rolex watch, Oyster collection, Rolex collections, Datejust, Submariner, Cosmograph Daytona

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Rolex is world-famous for its performance and reliability. Discover Rolex luxury watches on the Official Rolex Website.

Length (characters) : 119

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

title: Discover more on Rolex.com
description: Discover more on Rolex.com
image: http://content.rolex.com/is/image/Rolex/default-sharing13147175139993H4S?wid=560&hei=350&qlt=85&fmt=png-alpha
url: http://www.rolex.com/
type: website
site_name: Rolex

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Official Rolex Website - Timeless Luxury Watches

Length (characters) : 48

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
explorer  search  oyster  please  name  watches  wishlist  from  notices  languages  details  send  retailers  douban  lady-datejust  website  pearlmaster  information  been  channels  datejust  selection  suggestions  message  facebook  recipient's  share  room  youku  youtube  product  luxury  legal  weibo  world  back  sent  day-date  more  check  rolex  pinterest  pressroom  all  cookies  email  retailer  press  page  correct  yacht-master 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
rolex 22
information 9
please 8
all 7
check 6
correct 6
Keywords (2 words) Content Title Description (meta description) Headings (headings)
check that all 3
your rolex 3
correct please 2
correct your 2
has been 2
all information 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
your message has 3
information is correct please 2
email please check 2
all information is correct 2
Headings (headings)
H1H2H3H4H5H6
24120000
Error! The number of H1 tag is more than 1.
Heading structure in the source code
  • <H1>
  • <H1> Find your Rolex
  • <H1> Datejust
  • <H2> The Oyster Perpetual
  • <H1> Datejust Lady 31
  • <H2> The Oyster Perpetual
  • <H1>
  • <H2>
  • <H1> Find a Retailer
  • <H2> Select your preferred Rolex retailer
  • <H1> FTI WINTER EQUESTRIAN FESTIVAL
  • <H1> Rolex and Exploration
  • <H1> The Rolex Way
  • <H1> Datejust Lady 31
  • <H1> Servicing your Rolex
  • <H2> Did you know?
  • <H1> Rolex History
  • <H1> ROLEX AWARDS 2014
  • <H1> About Rolex
  • <H1> Materials
  • <H1> Oyster collection
  • <H2> Our channels
  • <H2> Press room
  • <H2> Languages
  • <H2> Share this page
  • <H2> Share this page
  • <H2> Thank you, your message has been shared
  • <H2> Your message could not be sent
  • <H1> Rolex - Timeless Luxury Watches
  • <H1> Collections
  • <H1> Services
  • <H1> Oyster Collection
  • <H1> Our Channels
  • <H1> Downloads
  • <H1> Legal notices
  • <H1> Pressroom
  • Expand
Images
We found 1 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 102
  • Warnings: 20
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.rolex.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /_jcr_content/
  • /content/rolexcom/
  • /basel-2013/
  • /wishlist
  • /gatewaydealer
  • /?cmpid
  • ?socialid
  • /watches/wishlist
  • /failover/
  • /etc/segmentation/
  • /footer/impressum.html
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://www.rolex.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
68%