fbico gpico linkedin twico logo-small logo-tall
alexa ip pinterest pr url refresh_ico link-follow link-nofollow leftmenu-content leftmenu-domain leftmenu-links leftmenu-metas leftmenu-seoaudit leftmenu-speed leftmenu-tech error good good status base_ico warning

SEO audit: www.purina.com

purina.com desktop preview
69 %
Update

Legend
OK
Error
Suggestion
Status
Try our white label PDF! 3 days trial!

Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
purina.com mobil preview
purina.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Pushing Pet Nutrition Forward - Purina® Pet Food & Products

www.purina.com/
Nourishing pet food and pet products. Find the right dog food, cat food, and treats for the pets that enrich your life.

Domain / URL audit

URL
Domain : www.purina.com/
Length (characters) : 15
Alexa
Alexa global rank: 86697
Alexa rank (United States): 21913
IP checking
The 149.126.74.161 ip address is not on the spam list.
Visitors position
CountryPercentage
United States85.1%
Other14.9%

Meta data

Keywords (meta keywords)
Purina US, purina pet food, purina dog food, purina cat food

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Nourishing pet food and pet products. Find the right dog food, cat food, and treats for the pets that enrich your life.

Length (characters) : 120

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

locale: en_US
title: Pushing Pet Nutrition Forward - Purina® Pet Food & Products
url: http://www.purina.com/
site_name: Purina
description: Nourishing pet food and pet products. Find the right dog food, cat food, and treats for the pets that enrich your life.
type: product

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Pushing Pet Nutrition Forward - Purina® Pet Food & Products

Length (characters) : 59

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
buy  right  winner  nutrition  how  best  new  believe  quality  feed  dog  show  online  puppy  products  pro  play  more  search  care  purina  good  breed  see  getting  share  behavior  learn  training  work  treats  sustainability  health  pet  dogs  healthy  life  united  dry  breeds  pets  foods  brands  litter  meet  friskies  selector  most  wet  plan  food  kitten  make  beneful  help  understanding  every  cats  all  cat 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
dog 61
food 42
cat 38
purina 34
how 18
pet 13
Keywords (2 words) Content Title Description (meta description) Headings (headings)
dog food 8
buy online 5
cat food 5
how can 4
learn more 4
more buy 4
Keywords (3 words) Content Title Description (meta description) Headings (headings)
learn more buy 7
understanding dog food 3
see all our 2
consider before getting 2
wet dog food 2
dog breed selector 2
Headings (headings)
H1H2H3H4H5H6
21014666
Error! The number of H1 tag is more than 1.
Heading structure in the source code
  • <H1>
  • <H1>
  • <H2> Dogs
  • <H2> Cats
  • <H2> 5 Facts About the 2014 National Dog Show Winner
  • <H2> 11 Ways Purina Pushed Pet Care Forward in 2014
  • <H2> Behind the Breeds: The French Bulldog
  • <H2> Purina Shoots Up to Glassdoor’s #3 “Best Place to Work”
  • <H2> Behind the Breed: The Corgi
  • <H2> Dog Breed Selector
  • <H2> Product Selector
  • <H2> New Just Right by Purina Makes Personalized Dog Food a Reality
  • <H3> Expert Knowledge
  • <H4> Nutrition Philosophy
  • <H4> Understanding Dog Food
  • <H4> Power Of Grain
  • <H4> Quality and Food Safety
  • <H4> Sustainability
  • <H4> Dog Breed Selector
  • <H3> @Purina
  • <H3> We make some of the world's most popular and trusted pet food brands.
  • <H3> Tidy Cats®
  • <H3> Purina ONE®
  • <H3> Purina® Pro Plan®
  • <H3> Purina® Dog Chow®
  • <H3> Purina Veterinary Diets®
  • <H3> Beyond®
  • <H3> Beneful®
  • <H3> ALPO®
  • <H3> Friskies®
  • <H3> Fancy Feast®
  • <H3> Beggin′®
  • <H5> International Sites
  • <H5> North America
  • <H5> Asia/Oceania/Africa
  • <H5> Europe
  • <H5> Latin America
  • <H5> Purina
  • <H6> Social
  • <H6> Purina.com
  • <H6> Our Products
  • <H6> Our Brands
  • <H6> Company
  • <H6> Share
  • Expand
Images
We found 102 images on this web page.

Alternate attributes for the following 99 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 9
  • Warnings: 4
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.purina.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /search*


Sitemap
Excellent! Sitemap is used on this website.
https://www.purina.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
69%