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SEO audit: www.newscientist.com

newscientist.com desktop preview
44 %
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Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Error! This website is not optimised for mobile devices: it is optimised for 990px wide displays!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 990px wide displays!
Mobile appearance
newscientist.com mobil preview
newscientist.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Science news and science jobs from New Scientist - New Scientist

www.newscientist.com/
Science news and science articles from New Scientist

Domain / URL audit

URL
Domain : www.newscientist.com/
Length (characters) : 21
Alexa
Alexa global rank: 6798
Alexa rank (United States): 3399
IP checking
The 149.126.74.146 ip address is not on the spam list.
Visitors position
CountryPercentage
United States42.2%
United Kingdom10.4%
India8.8%
Australia4.0%
Canada3.7%
Brazil1.8%
Netherlands1.8%
France1.8%
Germany1.6%
Poland1.4%
Romania1.2%
South Africa1.1%
Spain1.1%
Mexico1.0%
Italy1.0%
Turkey0.9%
Ireland0.8%
Singapore0.7%
Pakistan0.7%
Indonesia0.7%
China0.6%
Sweden0.6%
Norway0.6%
Denmark0.6%
Japan0.6%
Other10.1%
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Meta data

Keywords (meta keywords)
science, science news, science jobs, space, technology, physics, biology, astronomy, health, medicine, mathematics, science videos, science pictures

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Science news and science articles from New Scientist

Length (characters) : 52

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Science news and science jobs from New Scientist - New Scientist

Length (characters) : 64

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 16%

Acceptable! The text / code ratio is between 15 and 25 percent.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
real  big  get  all  just  belief  even  strange  mystery  now  reality  links  taking  reveals  march  seahorse  human  daily  apps  april  consciousness  around  tail  dark  last  technology  history  world  jobs  most  new  subscription  subscribe  bursts  space  into  help  articles  how  plant  password  news  day  need  face  them  online  login  insight  believe  brain  week  picture  make  scientist  moon  two  radio  full  science 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
jobs 13
april 11
news 11
new 9
march 9
how 9
Keywords (2 words) Content Title Description (meta description) Headings (headings)
from space 3
mystery of strange 3
bursts from 3
new scientist 3
waste pickers 2
see how 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
mystery of strange radio 3
how 3d reconstructions are 2
insight into the origins 2
plant waits for 2
which is rigid yet 2
password register now 2
Headings (headings)
H1H2H3H4H5H6
043701911
H1, H4 is missing
Heading structure in the source code
  • <H5> Home
  • <H5> News
  • <H5> In-Depth Articles
  • <H5> Opinion
  • <H5> CultureLab
  • <H5> Galleries
  • <H5> Topic Guides
  • <H5> Last Word
  • <H5> Subscribe
  • <H5> Dating
  • <H5> Look for Science Jobs
  • <H5> SPACE
  • <H5> TECH
  • <H5> ENVIRONMENT
  • <H5> HEALTH
  • <H5> LIFE
  • <H5> PHYSICS&MATH
  • <H5> SCIENCE IN SOCIETY
  • <H5> Cookies & Privacy
  • <H2> Werewolf plant waits for the light of the full moon
  • <H2> Mystery of strange radio bursts from space
  • <H2> Clone your tumour to fight your cancer
  • <H2> I believe: Your personal guidebook to reality
  • <H6> LATEST CHOICE
  • <H3> When will live-streaming apps like Periscope get interesting?
  • <H3> Future cameras will make living photographs reality
  • <H3> Emergency app tells rescuers how to reach and save you
  • <H3> Nanoscale bed of nails to make organs behave better
  • <H3> Zoologger: Bagpiper fish keeps intruders away with song
  • <H3> Dark energy could signal collapse of the universe
  • <H3> Waste pickers get tool to pinpoint local jobs
  • <H3> Don't believe in belief
  • <H3> Werewolf plant waits for the light of the full moon
  • <H3> 12-gram songbird flies for days non-stop over Atlantic
  • <H3> AI interns: Software already taking jobs from humans
  • <H3> Fire ants kill and eat baby caimans as they hatch
  • <H3> I believe: Your personal guidebook to reality
  • <H3> The moon's got two tails – and its friends might too
  • <H3> Seahorse reveals secrets of paradoxical grasping tail
  • <H3> Is this ET? Mystery of strange radio bursts from space
  • <H3> Asian solar spending helps drive renewable energy boom
  • <H3> We must pull together to grasp consciousness
  • <H3> Eek! How your face reveals your body's real age
  • <H6> TECHNOLOGY
  • <H3> Google wants to rank websites based on facts not links
  • <H6> LAYING ON HANDS
  • <H3> Why your brain needs touch to make you human
  • <H6> HUMAN HISTORY
  • <H3> Defrosting history: Lost lives thaw from glaciers
  • <H6> PICTURE OF THE DAY
  • <H3> Seahorse reveals secrets of paradoxical grasping tail
  • <H6> BRAIN GAIN
  • <H3> Know it all: 10 secrets of successful learning
  • <H3> Ultrasound killed the surgical star
  • <H6> EVENTS
  • <H3> Consciousness and the Extended Mind
  • <H6> FOLLOW US
  • <H3> Get editors' picks in your social streams
  • <H6> Most read
  • <H3> Anglo-Saxon remedy kills hospital superbug MRSA
  • <H3> Is this ET? Mystery of strange radio bursts from space
  • <H3> Eek! How your face reveals your body's real age
  • <H3> Female ejaculation comes in two forms, scientists find
  • <H3> A big bank balance leads to big-brained babies
  • <H6> Most read
  • <H6> This week's issue
  • <H3> About us
  • <H3> User Help
  • <H3> Subscriptions
  • <H3> Links
  • <H3> Science Jobs
  • Expand
Images
We found 34 images on this web page.

Alternate attributes for the following 25 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 143
  • Warnings: 127
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.newscientist.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /article/in*
Zibber
  • /auth/
  • /commenting/
  • /contact/
  • /info/
  • /search*
  • /subs/


Sitemap
Excellent! Sitemap is used on this website.
http://www.newscientist.com/sitemap_index.xml.gz
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
The website uses the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
44%