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SEO audit: www.minervaandco.com

minervaandco.com desktop preview
73 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
minervaandco.com mobil preview
minervaandco.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Minerva&Co | Customer Experience – China’s leading brand in ...

www.minervaandco.com/
Minerva customer experience – China’s leading brand in mystery shopping, customer service, retail and hospitality training – Engage

Domain / URL audit

URL
Domain : www.minervaandco.com/
Length (characters) : 21
Alexa
Alexa does not have enough data about this website.
IP checking
The 61.152.104.180 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Minerva customer experience – China’s leading brand in mystery shopping, customer service, retail and hospitality training – Engage

Length (characters) : 131

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

title: minervaandco
type: website
url: http://www.minervaandco.com/
image: http://www.minervaandco.com/assets/img/favicon.ico
description: mystery shopping china.

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Minerva&Co | Customer Experience – China’s leading brand in mystery shopping, customer service, retail and hospitality training

Length (characters) : 127

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
clients  brand  customers  customer  hong  it’s  career  kong  differentiating  how  training  business  opportunities  experience  see  critical  minerva  staff  perfect  new  true  people  learn  service  industry  like  ongoing  research  factor  delivering  china  team  consulting 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
service 8
customer 6
experience 5
learn 4
consulting 4
business 4
Keywords (2 words) Content Title Description (meta description) Headings (headings)
learn more 3
customer experience 2
perfect customer 2
your service 2
your customers 2
new business 2
Headings (headings)
H1H2H3H4H5H6
025600
H1 is missing
Heading structure in the source code
  • <H3> Minerva is the leading brand in China delivering research, consulting and training programmes for the ongoing development of service industry, retail and hospitality professionals.
  • <H4> WHAT WE DO
  • <H4> Research
  • <H4> Consulting
  • <H4> Training
  • <H4> OUR CLIENTS
  • <H4> CONTACT US
  • <H2> Shanghai HQ Hong Kong
  • <H2> Join The Team
  • <H3> China New Business
  • <H3> Hong Kong New Business
  • <H3> General Inquiries
  • <H3> Career
  • Expand
Images
We found 64 images on this web page.

Alternate attributes for the following 60 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
The robots.txt file is missing!
Sitemap
Excellent! Sitemap is used on this website.
http://www.minervaandco.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Warning! The website contains at least one unencrypted email address.
73%