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SEO Audit - The address of the analysed webpage lacoste.com is redirected to global.lacoste.com/--/homepage

lacoste.com desktop preview
66 %
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Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
lacoste.com mobil preview
lacoste.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

LACOSTE - New Digital Boutique

global.lacoste.com/--/homepage
Over 80 years living life as a beautiful sport. Visit the new LACOSTE digital boutique and discover our new collections, sport-inspired trends and the ...

Domain / URL audit

URL
Domain : global.lacoste.com/--/homepage
Length (characters) : 30
Alexa
Alexa global rank: 11856
Alexa rank (Korea, Republic of): 941
IP checking
The 89.202.70.225 ip address is not on the spam list.
Visitors position
CountryPercentage
Korea, Republic of19.7%
United States15.3%
France14.9%
Russian Federation9.1%
India5.2%
Brazil4.5%
Germany3.9%
China3.8%
United Kingdom3.8%
Spain1.4%
Portugal1.0%
Austria0.9%
Italy0.6%
Ukraine0.6%
Canada0.6%
Colombia0.5%
Other14.1%
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Meta data

Keywords (meta keywords)
Lacoste

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Over 80 years living life as a beautiful sport. Visit the new LACOSTE digital boutique and discover our new collections, sport-inspired trends and the iconic polo shirt, for men, women and children alike.

Length (characters) : 205

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

title: LACOSTE - New Digital Boutique
description: Over 80 years living life as a beautiful sport. Visit the new LACOSTE digital boutique and discover our new collections, sport-inspired trends and the iconic polo shirt, for men, women and children alike.
url: http://global.lacoste.com/on/demandware.store/Sites-INT-Site/en/Home-Show

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
Error! No language localisation is found.
Title
LACOSTE - New Digital Boutique

Length (characters) : 30

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
men  homewear  women  coats  sweatshirts  boat  t-shirts  jackets  golf  bestsellers  slim  goods  watches  chukkas  all  tennis  live  boots  polos  small  big  kids  born  shirts  boys  tops  pullovers  loafers  universe  shoes  leather  canvas  collection  trainers  fragrance  guide  swimwear  boutique  accessories  bags  city  girls  sunglasses  sport  belts  urban  fit  polo  trousers  plimsolls  arrivals  shop  lacoste  clothing  products  see  story  sizes  new  dresses 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
all 108
new 81
shoes 61
see 56
arrivals 50
polos 45
Keywords (2 words) Content Title Description (meta description) Headings (headings)
see all 31
new arrivals 19
all men 15
arrivals bestsellers 15
bestsellers all 12
all women 11
Keywords (3 words) Content Title Description (meta description) Headings (headings)
fragrance caps hats 3
arrivals bestsellers all 3
shoes boots chukkas 3
see all kids 3
bestsellers all men 3
arrivals bestsellers see 3
Headings (headings)
H1H2H3H4H5H6
109000
H2 is missing
Heading structure in the source code
  • <H1> LIFE IS A BEAUTIFUL SPORT
  • <H3> About Us
  • <H3> FASHION SHOW FALL/WINTER 2015-16
  • <H3> Redesigned Maritime Elegance
  • <H3> MADE IN France
  • <H3> NAUTICAL HERITAGE
  • <H3> THE "FINELY TEXTURED" POLO
  • <H3> Lacoste 27
  • <H3> PIP, FREE RUNNER
  • <H3> #MYLACOSTEPOLO
  • Expand
Images
We found 47 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 18
  • Warnings: 2
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://global.lacoste.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • All subpages are allowed


Sitemap
Excellent! Sitemap is used on this website.
http://global.lacoste.com/sitemap_index.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
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