fbico gpico linkedin twico logo-small logo-tall
alexa ip pinterest pr url refresh_ico link-follow link-nofollow leftmenu-content leftmenu-domain leftmenu-links leftmenu-metas leftmenu-seoaudit leftmenu-speed leftmenu-tech error good good status base_ico warning

SEO audit: www.gm.com

gm.com desktop preview
61 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 1040px wide displays!
Mobile appearance
gm.com mobil preview
gm.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

General Motors | Official Global Site | GM.com

www.gm.com/
General Motors is home to Buick, Cadillac, GMC and Chevrolet. Find the latest news about GM automotive innovations, investor relations and more.

Domain / URL audit

URL
Domain : www.gm.com/
Length (characters) : 11
Alexa
Alexa global rank: 13702
Alexa rank (United States): 4972
IP checking
The 23.200.99.222 ip address is not on the spam list.
Visitors position
CountryPercentage
United States54.5%
India11.4%
Brazil4.8%
Russian Federation4.5%
Germany2.6%
Canada2.0%
Pakistan1.4%
Kenya1.1%
France1.0%
Australia1.0%
Spain0.8%
United Kingdom0.7%
Italy0.7%
Greece0.6%
Other12.9%
Expand

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
General Motors is home to Buick, Cadillac, GMC and Chevrolet. Find the latest news about GM automotive innovations, investor relations and more.

Length (characters) : 145

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
Error! No language localisation is found.
Title
General Motors | Official Global Site | GM.com

Length (characters) : 46

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
news  latest  investors  camaro  industry  vehicles  technology  motors  index  change  experience  driving  russia  customer  service  women  general  power  browse  business  read  chevrolet  model  more  structure  all  dealer  brand  buick  advances  cadillac  market 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
more 8
read 6
motors 4
general 4
cadillac 4
vehicles 4
Keywords (2 words) Content Title Description (meta description) Headings (headings)
service index 2
read more 2
model in russia 2
Headings (headings)
H1H2H3H4H5H6
567000
Error! The number of H1 tag is more than 1.
Heading structure in the source code
  • <H1> Find the GM vehicle
  • <H1> that's right for you.
  • <H1> SUSTAINABILITY COMES
  • <H1> STANDARD ON ALL
  • <H1> OUR VEHICLES.
  • <H2> The Latest News From GM
  • <H3> Buick Leads J.D. Power Customer Service Index Study
  • <H3> GM to Change Business Model in Russia
  • <H3> Cadillac CT6 Elevates the Science of Mass Efficiency
  • <H3> Women Driving Auto Industry’s Technology Advances
  • <H3> Fifth-gen Camaro Approaches 500,000 U.S. Sales
  • <H3>
  • <H3>
  • <H2> FOLLOW GM
  • <H2> Vehicles
  • <H2> Innovation
  • <H2> Company
  • <H2> All GM Sites
  • Expand
Images
We found 45 images on this web page.

Alternate attributes for the following 21 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Doctype
HTML 4.01 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 45
  • Warnings: 60
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.gm.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /summersavings/summersavings.do
  • /bomaemail.php
  • /undefined
  • /images/gmlogo.gif
  • /flash/homepage/masthead.swf
  • /browserconfig.xml
  • /images/gm_nav_logo.gif
  • /apple-touch-icon.png
  • /redtag/redtag.do
  • /apple-touch-icon-precomposed.png
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://www.gm.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
61%