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SEO Audit - The address of the analysed webpage fruit.com is redirected to shop.fruit.com

fruit.com desktop preview
38 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Error! This website is not optimised for mobile devices: it is optimised for 980px wide displays!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 980px wide displays!
Mobile appearance
fruit.com mobil preview
fruit.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Underwear, Socks & Activewear for Men, Women and Kids

shop.fruit.com/
Shop underwear, undershirts, activewear & socks for men, women and kids at Fruit of the Loom. Our comfortable underwear is perfect for everyone.

Domain / URL audit

URL
Domain : shop.fruit.com/
Length (characters) : 15
Alexa
Alexa global rank: 155029
Alexa rank (United States): 31649
IP checking
The 54.210.137.181 ip address is not on the spam list.
Visitors position
CountryPercentage
United States71.1%
Viet Nam2.5%
Germany2.4%
Other23.9%

Meta data

Keywords (meta keywords)
underwear, undershirts, activewear, socks

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Shop underwear, undershirts, activewear & socks for men, women and kids at Fruit of the Loom. Our comfortable underwear is perfect for everyone.

Length (characters) : 148

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Underwear, Socks & Activewear for Men, Women and Kids

Length (characters) : 53

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
bikinis  socks  tanks/camis  boxer  boyshorts  briefs  account  hipsters  boys  fruit  hi-cuts  tall  v-neck  big  tanks/a-shirts  men  panties  sweats  activewear  close  shorts  crew  pants/shorts  login  undershirts  women  girls  boxers  bras  toddler  shop  fit  item  promotions  shirts  now  cart  start  underwear 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
briefs 14
socks 10
shop 7
underwear 7
boyshorts 6
now 6
Keywords (2 words) Content Title Description (meta description) Headings (headings)
underwear boxers 4
briefs activewear 4
boyshorts briefs 4
toddler socks 4
briefs hi-cuts 4
boxers boxer 3
Keywords (3 words) Content Title Description (meta description) Headings (headings)
underwear boxers boxer 2
boyshorts briefs hi-cuts 2
Headings (headings)
Error! The website does not use (H) tags.
Images
We found 2 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://shop.fruit.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /cart$
  • /cart/
  • /cart?
  • /cartPreview$
  • /cartPreview/
  • /cartPreview?
  • /upsell$
  • /upsell/
  • /upsell?
  • /checkout$
  • /checkout/
  • /checkout?
  • /signin$
  • /signin/
  • /signin?
  • /signout$
  • /signout/
  • /signout?
  • /jump$
  • /jump/
  • /jump?
  • /cookieSync$
  • /cookieSync/
  • /cookieSync?
  • /youraccount$
  • /youraccount/
  • /youraccount?
  • /500$
  • /500/
  • /500?
  • /404$
  • /404/
  • /404?
  • /emwa$
  • /emwa/
  • /emwa?
  • /formdispatch$
  • /formdispatch/
  • /formdispatch?
  • /singleApp$
  • /singleApp/
  • /singleApp?
  • /secureSimpleApp$
  • /secureSimpleApp/
  • /secureSimpleApp?
  • /tellAFriend$
  • /tellAFriend/
  • /tellAFriend?
  • /tellAFriendPostback$
  • /tellAFriendPostback/
  • /tellAFriendPostback?
  • /image$
  • /image/
  • /image?
  • /s?
  • /writeReview$
  • /writeReview/
  • /writeReview?
  • /name$
  • /name/
  • /name?
  • /manageYourReviews$
  • /manageYourReviews/
  • /manageYourReviews?
  • /reviewByCustomer$
  • /reviewByCustomer/
  • /reviewByCustomer?
  • /reviewVote$
  • /reviewVote/
  • /reviewVote?
  • /wishlist$
  • /wishlist/
  • /wishlist?
  • /apiproxy$
  • /apiproxy/
  • /apiproxy?
  • /guest$
  • /guest/
  • /guest?
  • /forgotpassword$
  • /forgotpassword/
  • /forgotpassword?
  • /api$
  • /api/
  • /api?
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://shop.fruit.com/content-sitemap-index-0.xml.gz
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
The website uses the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
38%