Note: this report was generated Over 7 year(s) ago!
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SEO audit: www.fiat.com
Mobile devices
Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 990px wide displays!
Mobile appearance
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content
Google search result list preview
Google preview
Home Page - Fiat
www.fiat.com/
The official Fiat web site, with a showroom, history, contact information, dealer listings, event calendar, and news.
The official Fiat web site, with a showroom, history, contact information, dealer listings, event calendar, and news.
Domain / URL audit
URL
Domain : www.fiat.com/
Length (characters) : 13
Length (characters) : 13
Alexa
Alexa global rank: 39508
Alexa rank (Italy): 2189
Alexa rank (Italy): 2189
IP checking
The 92.123.72.145 ip address is not on the spam list.
Visitors position
| Country | Percentage |
|---|---|
| Italy | 35.0% |
| Brazil | 11.2% |
| Germany | 9.0% |
| Turkey | 6.9% |
| United States | 4.6% |
| France | 3.3% |
| Japan | 3.1% |
| Spain | 2.2% |
| United Kingdom | 2.1% |
| Poland | 2.1% |
| India | 2.0% |
| Russian Federation | 1.7% |
| Mexico | 1.6% |
| Austria | 1.0% |
| Belgium | 0.8% |
| Portugal | 0.6% |
| Greece | 0.5% |
| Switzerland | 0.5% |
| Other | 11.8% |
| Expand | |
SEO audit: Content analysis
Language
We have found the language localisation: ”en”.
Title
Home Page - Fiat
Length (characters) : 16
Excellent! The title’s length is between 10 and 70 characters.
Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
professional
fca
consumption
news
keep
emissions
expo
air
autonomy
company
fleet
born
uconnect
follow
system
time
event
drive
new
driving
turin
all
milano
services
sponsor
financial
eco
discover
motor
fiat
car
customer
environment
italy
soccer
complete
top
show
read
plant
technologies
change
innovation
world
cars
melfi
legal
official
first
Keywords consistency
| Keyword | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| fiat | 23 | |||
| discover | 16 | |||
| fca | 10 | |||
| world | 7 | |||
| services | 5 | |||
| driving | 4 |
| Keywords (2 words) | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| discover more | 6 | |||
| more discover | 2 | |||
| fiat world | 2 | |||
| driving change | 2 | |||
| fiat autonomy | 2 |
| Keywords (3 words) | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| driving change and innovation | 2 |
Headings (headings)
| H1 | H2 | H3 | H4 | H5 | H6 |
| 0 | 2 | 5 | 0 | 0 | 0 |
H1 is missing
Heading structure in the source code
- <H2> FIAT WORLD
- <H3> FIAT TOP SPONSOR FIGC
- <H3> UCONNECTTM LIVE
- <H3> UCONNECTTM LIVE
- <H3> FCA MELFI PLANT
- <H3> NEWS
- <H2> FOLLOW US ON SOCIAL
- Expand
Images
We found 37 images on this web page.
Alternate attributes for the following 16 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 16 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- http://www.fiat.com/.. /320x90_Shopping_Tools_new.jpg
- http://www.fiat.com/Resources/img/placeholder/ph54.jpg
- http://www.fiat.com/com/PublishingImages/header/320x90_ecodrive.jpg
- http://www.fiat.com/com/PublishingImages/header/320x90_blue-me.jpg
- http://www.fiat.com/.. /320x154_salone_gra_premio.jpg
- http://www.fiat.com/.. /320x154_fca.jpg
- http://www.fiat.com/Resources/img/hp/provavideo.png
- http://www.fiat.com/Resources/img/hp/124_HP_1440x800_v3.jpg
- http://www.fiat.com/.. /hp_nuova500.jpg
- http://www.fiat.com/.. /hp_500x.jpg
- http://www.fiat.com/.. /fiat_sponsor_figc_homepage.jpg
- http://www.fiat.com/.. /highlights_2.jpg
- http://www.fiat.com/.. /highlights_3.jpg
- http://www.fiat.com/.. /highlights_4-1.jpg
- http://www.fiat.com/resources/img/us_layer/footer.png (1 occurrences)
- Expand
SEO audit: Links
Search engine friendly URLs
Excellent! The website uses SEO friendly URLs.
Underscores in the URLs
Excellent! No underscore (_) found in the URLs.
Links
We found a total of 70 different links.
Internal links: 52
External links: 18
Internal links: 52
External links: 18
SEO audit: technology
Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.fiat.com/robots.txt
http://www.fiat.com/robots.txt
| User-agent | Disallow (parts which have been disallowed for the search engines) |
|---|---|
| * |
|
Sitemap
Excellent! Sitemap is used on this website.
http://www.fiat.com/sitemap.xml
http://www.fiat.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.