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SEO audit: www.fiat.co.uk

fiat.co.uk desktop preview
58 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 960px wide displays!
Mobile appearance
fiat.co.uk mobil preview
fiat.co.uk tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Home Page - Fiat

www.fiat.co.uk/
Explore the latest Fiat car models including Fiat 500, Fiat Punto and Fiat Panda. Request a brochure or book a test drive today.

Domain / URL audit

URL
Domain : www.fiat.co.uk/
Length (characters) : 15
Alexa
Alexa global rank: 172084
Alexa rank (United Kingdom): 6236
IP checking
The 23.64.216.249 ip address is not on the spam list.
Visitors position
CountryPercentage
United Kingdom90.7%
United States1.4%
Other7.8%

Meta data

Keywords (meta keywords)
new cars, used cars, test drives, fuel efficient cars,

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Explore the latest Fiat car models including Fiat 500, Fiat Punto and Fiat Panda. Request a brochure or book a test drive today.

Length (characters) : 128

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

title: Fiat Car Models | New & Used Cars | Test Drive | Fiat UK
description: Explore the latest Fiat car models including Fiat 500, Fiat Punto and Fiat Panda. Request a brochure or book a test drive today.
image: http://www.fiat.co.uk/Resources/img/facebook/100x100_logo_fiat.png
type: website
url: http://www.fiat.co.uk
site_name: fiat.uk

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Home Page - Fiat

Length (characters) : 16

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
like  doblò  details  panda  mrs  address  nearest  discover  download  cars  qubo  policy  data  your  processed  how  title  select  mpw  accessories  set  stored  first  edition  drive  accordance  test  punto  dealer  cross  phone  last  brochure  form  products  name  provide  all  opening  offers  privacy  the  family  information  rev  fiat  find  local  new  finance  trekking  terms  post  e-mail  confirm  touch  services  used  email  miss 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
fiat 47
panda 23
download 21
drive 11
your 10
trekking 9
Headings (headings)
H1H2H3H4H5H6
0119300
H1 is missing
Heading structure in the source code
  • <H2> Arrange a test drive
  • <H3> Which Fiat do you want to test drive?
  • <H3> Your details
  • <H4> Your information
  • <H2> Thank you  
  • <H2> Get a brochure
  • <H3> Models
  • <H3> Accessories
  • <H4> Your information
  • <H3> Need some help?
  • <H3> Book a test drive
  • <H3> Your details
  • <H3> Models
  • <H3> Accessories
  • <H4> Your information
  • <H2> Thank you  
  • <H2> Your nearest dealer
  • <H2> Find your finance deal
  • <H2> LATEST FIAT OFFERS
  • <H2> Roadside assistance
  • <H2> Your nearest service centre
  • <H2> News
  • <H2> eco:Drive
  • Expand
Images
We found 23 images on this web page.

Alternate attributes for the following 14 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.fiat.co.uk/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /vl
  • /webservices
  • /uk/promotions/500L-pop-star-promo
  • /promotions/500L-pop-star-promo
  • /publishingimages/price-list/fiat-price-list-sept-2013.pdf
  • /uk/publishingimages/price-list/fiat-price-list-sept-2013.pdf


Sitemap
Excellent! Sitemap is used on this website.
http://www.fiat.co.uk/sitemap
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
The website uses the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
58%