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SEO audit: www.ericsson.com

ericsson.com desktop preview
72 %
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Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 1147px wide displays!
Mobile appearance
ericsson.com mobil preview
ericsson.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Ericsson - A world of communication - Ericsson

www.ericsson.com/
Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most ...

Domain / URL audit

URL
Domain : www.ericsson.com/
Length (characters) : 17
Alexa
Alexa global rank: 14005
Alexa rank (India): 3854
IP checking
The 92.123.72.159 ip address is not on the spam list.
Visitors position
CountryPercentage
India27.3%
United States15.1%
Nigeria10.0%
Sweden6.5%
China5.3%
Saudi Arabia3.5%
United Kingdom1.9%
Mexico1.9%
Canada1.7%
Ireland1.6%
Netherlands1.5%
Australia1.1%
Japan1.1%
Indonesia1.1%
Germany1.0%
Croatia1.0%
Turkey1.0%
Spain1.0%
France0.9%
Taiwan, Province of China0.8%
Italy0.8%
Pakistan0.6%
Bangladesh0.5%
Other12.8%
Expand

Meta data

Keywords (meta keywords)
telecommunications, mobile broadband, telecom network transformation, ICT

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world.

Length (characters) : 195

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

type: website
site_name: Ericsson.com
title: Ericsson
url: http://www.ericsson.com
description: Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership,helping to create the most powerful communication companies in the world.
image: http://www.ericsson.com/shared/eipa/images/elogo-opengraph.jpg

Dublin Core
Excellent! The Dublin Core schema is used on this website.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Ericsson - A world of communication - Ericsson

Length (characters) : 46

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
sites  access  press  traditional  technology  patent  insights  picture  industry  downes  radio  corporate  center  ahead  islands  services  portfolio  careers  larry  opportunities  media  how  networked  united  support  professionals  thinking  students  young  consumer  experiment  business  automotive  licensing  forever  network  ski  indonesia  society  suppliers  questions  ericsson  south  optimization  feb  championships  company  local  future  consumerlab  engages  transport  big-bang  web  events  disruption  connect  new  get  world 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
ericsson 25
services 7
industry 7
world 6
media 6
ahead 5
Keywords (2 words) Content Title Description (meta description) Headings (headings)
thinking ahead 3
whole picture 3
your local 2
local web 2
ericsson channel 2
support systems 2
Headings (headings)
H1H2H3H4H5H6
1812005
H4, H5 is missing
Heading structure in the source code
  • <H2> Your Local Ericsson Web Sites
  • <H6> The Company
  • <H6> Networked Society
  • <H6> Thinking Ahead
  • <H6> Services – Get the whole picture
  • <H6> Careers
  • <H1> Welcome to Ericsson
  • <H2> Media Vision 2020
  • <H3> News Center
  • <H2> Ericsson engages in World Ski Championships 2015
  • <H3>
  • <H2> Keen Conversations: Larry Downes, it's time to experiment
  • <H3>
  • <H2> Understanding the Networked Society
  • <H3>
  • <H2> Ericsson ConsumerLab: Embracing Data Sharing
  • <H3>
  • <H2> Telkomsel, Indonesia - A golden opportunity
  • <H3>
  • <H2> Will you use thoughts to send a smiley in the near future?
  • <H3>
  • <H3> This is Ericsson
  • <H3> Ericsson for
  • <H3> What's on
  • <H3> General
  • <H3> Related sites
  • Expand
Images
We found 17 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 16
  • Warnings: 7
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.ericsson.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
GomezAgent
  • All subpages are denied
KTXN
  • All subpages are denied
Watchmouse
  • All subpages are denied
BITS
  • All subpages are denied
Yandex
  • /*utm_
  • /*_openstat
  • /*gclid
  • */article/developers-redirectpage*
  • */cgi-bin/*
  • */email_disclaimer*
  • */ericsson/corporate_responsibility/*
  • */ericsson/press/archive/*
  • */includes/*
  • */m/*
  • */newsletter/*
  • */nsearch*
  • */old/*
  • */rss*
  • */search.shtml
  • */search/*
  • */shared/*
  • */minified/*
  • */special/*
  • */studio-screens/*
  • */tags*
  • */thecompany/press/releases/*
  • */topaz/*
  • *PHPSESSID*
  • *SelectedStructureNodeId?*
  • *printableversion*
  • *query=*
  • *idx=*
  • *categoryFilter=*
  • */ourportfolio/ericsson-academy/online-tutorials*
  • /espb*
  • Expand
*
  • */article/developers-redirectpage*
  • */cgi-bin/*
  • */email_disclaimer*
  • */ericsson/corporate_responsibility/*
  • */ericsson/press/archive/*
  • */includes/*
  • */m/*
  • */newsletter/*
  • */nsearch*
  • */old/*
  • */rss*
  • */search.shtml
  • */search/*
  • */shared/*
  • */minified/*
  • */special/*
  • */studio-screens/*
  • */tags*
  • */thecompany/press/releases/*
  • */topaz/*
  • *PHPSESSID*
  • *SelectedStructureNodeId*
  • *printableversion*
  • *query=*
  • *idx=*
  • *categoryFilter=*
  • *.xml
  • */ourportfolio/ericsson-academy/online-tutorials*
  • /richmedia*
  • /espb*
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://www.ericsson.com/sitemap.xml
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
72%