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SEO audit: www.equilibriumproducts.com/about-us/our-story

equilibriumproducts.com/about-us/our-story desktop preview
87 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
equilibriumproducts.com/about-us/our-story mobil preview
equilibriumproducts.com/about-us/our-story tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Equilibrium Horse Therapy Products | Horse Care Therapy Products

www.equilibriumproducts.com/about-us/our-story/
Equilibrium Products Horse Therapy Products - Our Story - Leg Protection, Sun & Fly Protection, Equine Nutrition, Massage & Magnetic ...

Domain / URL audit

URL
Domain : www.equilibriumproducts.com/about-us/our-story/
Length (characters) : 47
Alexa
Alexa global rank: 4686536
IP checking
The 104.199.82.121 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Equilibrium Products Horse Therapy Products - Our Story - Leg Protection, Sun & Fly Protection, Equine Nutrition, Massage & Magnetic Therapies for Horses. As horse owners we aim to develop and deliver hard working horse products that really make a difference.

Length (characters) : 267

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

locale: en_GB
type: article
title: Equilibrium Horse Therapy Products | Horse Care Therapy Products
description: Equilibrium Products Horse Therapy Products - Our Story - Leg Protection, Sun & Fly Protection, Equine Nutrition, Massage & Magnetic Therapies for Horses. As horse owners we aim to develop and deliver hard working horse products that really make a difference.
url: https://www.equilibriumproducts.com/about-us/our-story/
site_name: Equilibrium Products Ltd

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Equilibrium Horse Therapy Products | Horse Care Therapy Products

Length (characters) : 64

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 6%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
bandages  added  simply  most  designed  essentials  legs  munch  therapies  stretch  symptoms  wraps  registered  protection  ailments  relief®  story  lives  supplements  leg  equilibrium  product  healthy  midi  relief  products  wellbeing  effective  centre  fruits  max  boots  equine  new  natural  mask  feeding  pad  vitamunch  massage  net  provide  alternative  care  sun  headshaking  horses  chaps  simplyboost  nutrition  fly  support  magnetic  team  muzzle  horse  additives  equipment  blog  therapy 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
horse 14
therapy 13
products 13
net 11
massage 9
equilibrium 9
Keywords (2 words) Content Title Description (meta description) Headings (headings)
equilibrium products 3
massage therapy 3
magnetic therapy 3
horse therapy 3
therapy massage 2
magnetic horse 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
stretch flex® wraps 2
nutrition alternative therapies 2
Headings (headings)
H1H2H3H4H5H6
116000
Heading structure in the source code
  • <H1> Our Story
  • <H2> Horse Therapy Products
  • <H3> Find a Stockist 
  • <H3> About Us
  • <H3> Contact Us
  • <H3> Products
  • <H3> Wellbeing Centre
  • <H3> Where to Buy
  • Expand
Images
We found 7 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.equilibriumproducts.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /wp-admin/


Sitemap
Excellent! Sitemap is used on this website.
https://www.equilibriumproducts.com/sitemap_index.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
87%