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SEO Audit - The address of the analysed webpage columbia.com is redirected to www.columbia.com/on/demandware.store/Sites-Columbia_US-Site/en_US/Default-Start

columbia.com desktop preview
68 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
columbia.com mobil preview
columbia.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Select Country & Language | Columbia Sportswear

www.columbia.com/on/demandware.store/Sites-Columbia_US-Site/en_US/Default-Start
Please Select Country and Language Columbia Sportswear

Domain / URL audit

URL
Domain : www.columbia.com/on/demandware.store/Sites-Columbia_US-Site/en_US/Default-Start
Length (characters) : 79
Alexa
Alexa global rank: 10337
Alexa rank (United States): 5013
IP checking
The 72.5.254.213 ip address is not on the spam list.
Visitors position
CountryPercentage
United States68.3%
Korea, Republic of4.6%
India3.2%
Hong Kong2.6%
Canada2.6%
Ukraine1.3%
Australia1.3%
Germany1.1%
United Kingdom1.1%
Other13.9%
Expand

Meta data

Keywords (meta keywords)
Country selector, language selector Columbia Sportswear

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Please Select Country and Language Columbia Sportswear

Length (characters) : 55

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Select Country & Language | Columbia Sportswear

Length (characters) : 47

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
accessories  hiking  link  girls  search  pfg  rain  greater  toddler  men's  gear  customer  windbreakers  ski  plus  shell  new  sale  gift  bottoms  rewards  all  sandals  arrivals  social  sizes  featured  jackets  view  vests  water  boys  big  cards  shirts  casual  multisport  ways  outdoors  fishing  cart  shorts  fleece  kids  footwear  ventilated  menu  socks  shop  backpacks  purchase  baselayer  columbia  boots  sleeve  pants  totes  baby  tops  tall 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
all 75
view 72
menu 70
footwear 36
jackets 30
vests 20
Keywords (2 words) Content Title Description (meta description) Headings (headings)
view all 29
menu jackets 9
jackets vests 8
footwear accessories 8
all view 7
social link 7
Keywords (3 words) Content Title Description (meta description) Headings (headings)
accessories view all 4
pfg fishing gear 4
all view all 4
shell baselayer ski 3
all footwear menu 3
sale menu jackets 3
Headings (headings)
H1H2H3H4H5H6
1001000
H2, H3 is missing
Heading structure in the source code
  • <H1> Please Select Country and Language
  • <H4> Africa, Middle East
  • <H4> Africa, Middle East
  • <H4> Asia Pacific
  • <H4> Asia Pacific
  • <H4> Europe
  • <H4> Europe
  • <H4> North America
  • <H4> North America
  • <H4> South America
  • <H4> South America
  • Expand
Images
We found 8 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 407
  • Warnings: 294
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.columbia.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /CscBrands/User/Login.aspx
  • /DiscountProgram-Employee*
  • /Cart-Show*
  • /Account-Show*
  • /Employee*
  • /Employee-Start*
  • /cart
  • /profile
  • /email-preferences
  • /account
  • /register
  • /callcenter
  • /employee
  • /rewards-activity
  • /saved-payments
  • /UK*
  • /EU*
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://www.columbia.com/sitemap_index.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
68%