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SEO audit: www.buick.com

buick.com desktop preview
65 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 938px wide displays!
Mobile appearance
buick.com mobil preview
buick.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Luxury Cars, Crossovers, SUVs & Sedans

www.buick.com/
Rediscover the Buick lineup of stylish and efficient luxury cars, crossovers, SUVs and sedans.

Domain / URL audit

URL
Domain : www.buick.com/
Length (characters) : 14
Alexa
Alexa global rank: 38834
Alexa rank (United States): 7861
IP checking
The 72.247.253.127 ip address is not on the spam list.
Visitors position
CountryPercentage
United States94.0%
India2.2%
Canada1.2%
Other2.6%

Meta data

Keywords (meta keywords)
Buick, New Cars, New Crossover Vehicles, Luxury Sedans, Sport Sedans, fuel efficient luxury cars

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Rediscover the Buick lineup of stylish and efficient luxury cars, crossovers, SUVs and sedans.

Length (characters) : 94

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

url: http://www.buick.com/
site_name: Buick.com

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Luxury Cars, Crossovers, SUVs & Sedans

Length (characters) : 42

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
payments  miles  charges  mass  experiences  brochures  vary  vehicle  locate  lacrosse  market  request  all  satisfaction  mileage  brands  total  current  enclave  price  experience  charge  center  discount  shop  certified  buick  accessories  service  owner  intellilink  protection  among  owners  videos  based  lease  overview  lte  manuals  own  freight  regal  offers  destination  view  results  build  sites  monthly  radio  msrp  vehicles  some  visit  dealer  encore  proprietary  search  verano 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
buick 15
payments 7
all 7
owners 6
vehicles 6
search 5
Keywords (2 words) Content Title Description (meta description) Headings (headings)
certified service 2
payments are 2
experience buick 2
shop buick 2
accessories certified 2
manuals videos 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
payments are for 2
Headings (headings)
H1H2H3H4H5H6
009000
H1, H2 is missing
Heading structure in the source code
  • <H3> Popular Search Terms
  • <H3>
  • <H3> Current Vehicles
  • <H3> FUTURE VEHICLES
  • <H3> Learn More
  • <H3> Experience Buick
  • <H3> Shop Buick
  • <H3> Owners
  • <H3> About Buick
  • Expand
Images
We found 31 images on this web page.

Alternate attributes for the following 23 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 62
  • Warnings: 28
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.buick.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /*Ajax
  • /assets/en/
  • /bypass/
  • /century/
  • /configurator/
  • /dealers/
  • *?evar
  • *?x-zipcode
  • *?zipCode
  • *?zipcode
  • /experience/awards-accolades/
  • /*callmeback
  • /experience/media.gm.com/content/media/us/en/buick/
  • /experience/news/
  • /golf/
  • /lacrosse/
  • /lesabre/
  • /lucerne/
  • /rainier/
  • /regal/
  • /rendezvous/
  • /ngis/
  • /pages/mds/
  • /pdfs/
  • /pdf/
  • /promotions/
  • /*btl
  • /*.extapp
  • /*.do
  • /vehicles/current-vehicles/
  • /vehicles/discontinued-vehicles/
  • /vehicles/future-vehicles/
  • /vehicles/previous-vehicles/
  • /your-buick/compare/past-cc/
  • /your-buick/locate/past-Inv/
  • /*html.html
  • /tools/byo/byoCustomizeVehicle.do?
  • /tools/messaging/raq.do?
  • /cgi-bin/
  • /comparator/
  • /pop/
  • /ws/
  • /zh/
  • /tools/messaging/
  • /*?utm
  • /*?seo
  • /*?cmp
  • /*competitivecompare.extapp.html?
  • /*searchinventory.extapp.html?
  • /chopped.html
  • /*site-search
  • /2014-tax-deductions.html
  • /dogs.html
  • /woof.html
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://www.buick.com/content/buick/north-america/usa/nscwebsite/en/index/tools/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
65%