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SEO audit: www.bp.com

bp.com desktop preview
56 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Error! This website is not optimised for mobile devices: it is optimised for 1110px wide displays!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 1110px wide displays!
Mobile appearance
bp.com mobil preview
bp.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

BP Global

www.bp.com/
We provide customers with fuel for transportation, energy for heat and light, lubricants to keep engines moving and petrochemical products used to make ...

Domain / URL audit

URL
Domain : www.bp.com/
Length (characters) : 11
Alexa
Alexa global rank: 23322
Alexa rank (United States): 19824
IP checking
The 23.214.180.196 ip address is not on the spam list.
Visitors position
CountryPercentage
United States23.5%
India11.1%
Poland8.7%
United Kingdom8.5%
China3.8%
Spain3.1%
Turkey2.3%
Germany2.2%
Canada2.2%
Netherlands1.6%
Italy0.8%
Japan0.8%
Greece0.8%
France0.7%
Other29.7%
Expand

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
We provide customers with fuel for transportation, energy for heat and light, lubricants to keep engines moving and petrochemical products used to make everyday items

Length (characters) : 168

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
Error! No language localisation is found.
Title
BP Global

Length (characters) : 9

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
supporting  media  team  gulf  worldwide  sustainability  social  energy  consumer  download  news  new  recovery  speeches  water  releases  how  latest  gas  financial  pdf  information  tools  share  cards  contacts  deepwater  future  more  data  environmental  read  environment  work  annual  bp’s  cookies  investor  mar  results  operations  touch  oil  around  reporting  outlook  challenge  professionals  managing  careers  safety  rss  report  null  fuel  world  press  technology  bp's  business 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
energy 16
gas 13
information 12
oil 9
press 9
report 9
Keywords (2 words) Content Title Description (meta description) Headings (headings)
find out 4
null pdf 3
out more 3
energy outlook 3
our operations 3
lubricants station 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
out more about 2
Headings (headings)
H1H2H3H4H5H6
1601400
Heading structure in the source code
  • <H1> BP
  • <H3> My downloads ()
  • <H2> BP at a glance
  • <H2> What we do
  • <H2> Our history
  • <H2> Our strategy
  • <H2> BP worldwide
  • <H2> BP and technology
  • <H2> Company information
  • <H2> Our brands
  • <H2> Energy economics
  • <H2> Business
  • <H2> Consumer
  • <H2> Most Popular
  • <H2> BP and sustainability
  • <H2> Safety
  • <H2> HSE charting tool
  • <H2> The energy future
  • <H2> Environment
  • <H2> About our reporting
  • <H2> How we operate
  • <H2> Society
  • <H2> The BP Proposition
  • <H2> Financial calendar
  • <H2> Shareholder information
  • <H2> Investor relations contacts
  • <H2> Investor presentations
  • <H2> Regulatory news service and filings
  • <H2> Governance
  • <H2> Results and reporting
  • <H2> Share information
  • <H2> Socially responsible investment
  • <H2> Annual reporting
  • <H2> Annual General Meeting
  • <H2> Investor tools
  • <H2> Press releases
  • <H2> Media library
  • <H2> RSS feeds
  • <H2> Speeches
  • <H2> BP social media
  • <H2> BP Magazine
  • <H2> Press contacts
  • <H2> Who we are
  • <H2> Experienced professionals
  • <H2> Hot topics
  • <H2> Working at BP
  • <H2> Students and graduates
  • <H2> Locations
  • <H2> Candidate support
  • <H2> Updates from the Gulf
  • <H2> Restoring the economy
  • <H2> Investigations and legal proceedings
  • <H2> BP operations in the Gulf
  • <H2> Claims
  • <H2> Deepwater Horizon accident and response
  • <H2> Restoring the environment
  • <H2> Supporting long-term research
  • <H2> Contacts
  • <H2> Scientists of the future
  • <H2> The energy challenge
  • <H2> Looking to Egypt's energy future
  • <H2>
  • <H4> Press releases
  • <H4> Useful tools
  • <H4> Downloads
  • <H4> Contact us
  • Expand
Images
We found 18 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 6
  • Warnings: 2
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.bp.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • All subpages are allowed


Sitemap
Excellent! Sitemap is used on this website.
http://www.bp.com/sitemap.xml
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
56%