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SEO Audit - The address of the analysed webpage bmw.com is redirected to www.bmw.com/com/en

bmw.com desktop preview
61 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 1004px wide displays!
Mobile appearance
bmw.com mobil preview
bmw.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

BMW automobiles : BMW AG website

www.bmw.com/com/en/
The official BMW AG website: BMW automobiles, services, technologies - joy is BMW.

Domain / URL audit

URL
Domain : www.bmw.com/com/en/
Length (characters) : 19
Alexa
Alexa global rank: 15868
Alexa rank (United States): 9659
IP checking
The 92.123.72.183 ip address is not on the spam list.
Visitors position
CountryPercentage
United States31.8%
Germany8.8%
India6.9%
United Kingdom4.6%
Korea, Republic of3.8%
Iran, Islamic Republic of3.5%
China2.5%
Italy1.8%
Canada1.7%
Turkey1.6%
France1.5%
Russian Federation1.5%
South Africa1.4%
Japan1.4%
Bulgaria1.2%
Indonesia1.1%
Greece1.1%
Belgium1.0%
Egypt1.0%
Malaysia1.0%
Spain1.0%
Pakistan0.9%
Austria0.8%
Ireland0.8%
Australia0.8%
Romania0.8%
Taiwan, Province of China0.7%
Portugal0.7%
Brazil0.7%
Sri Lanka0.6%
Mexico0.6%
Poland0.5%
Singapore0.5%
Other11.6%
Expand

Meta data

Keywords (meta keywords)
BMW, international, auto, automobile, vehicle, brand, insights, owner, driver, pleasure, joy, 1 Series, 3 Series, 5 Series, 6 Series, 7 Series, X1, X3, X5, Z4, M3, M5, M6, used vehicles, accessories,

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
The official BMW AG website: BMW automobiles, services, technologies - joy is BMW.

Length (characters) : 82

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
BMW automobiles : BMW AG website

Length (characters) : 32

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
model  brand  online  new  security  accessories  original  turismo  used  vehicles  bmw  service  highlights  accessory  efficientdynamics  connecteddrive  individual  owners  options  automobiles  facts  you’re  mobile  dealer  country  faq  region  services  parts  worldwide  shop  born  introduction  financial  convertible  tourer  models  driving  pleasure  performance  all  united  website  series  #bmwstories  home  history  iperformance  group  emissions  china  gran  touring  insights  technology  coupé  configure  overview  sedan  world 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
bmw 157
facts 39
highlights 39
configure 39
individual 35
series 33
Keywords (2 words) Content Title Description (meta description) Headings (headings)
facts configure 20
bmw individual 20
configure bmw 20
highlights facts 17
out more 10
find out 9
Keywords (3 words) Content Title Description (meta description) Headings (headings)
highlights facts configure 16
find out more 11
facts configure bmw 6
bmw individual 5 series 3
models bmw individual 2
coupé highlights facts 2
Headings (headings)
H1H2H3H4H5H6
047090
H1, H4 is missing
Heading structure in the source code
  • <H3> BORN ELECTRIC.
  • <H5> The all-new BMW i3.
  • <H3> BMW PGA CHAMPIONSHIP.
  • <H5> 24 – 29 May 2016Wentworth Club, Surrey
  • <H2> CAN YOU KEEPYOUR EYES ON GIGI?
  • <H2> THE BMW INDIVIDUAL 7 SERIESTHE NEXT 100 YEARS.
  • <H5> The exclusive jubilee model.
  • <H3> THE ALL-NEW BMW 7 SERIES.
  • <H5> Driving Luxury.
  • <H2> BMW AT THEAUTO CHINA 2016IN BEIJING.
  • <H5> From 27 April to 4 May 2016.
  • <H2> THE MOST DESIRABLE DESIGN ICON.
  • <H5> The BMW i8 Protonic Red Edition.
  • <H3> THE BMW PLUG-IN HYBRID MODELS.
  • <H5>
  • <H3> PURE MOTORSPORT SENSATION.
  • <H5> The BMW M4 Coupé with Competition package.
  • <H3> BORN ELECTRIC.
  • <H5> BMW i.
  • <H3> National websites
  • Expand
Images
We found 79 images on this web page.

Alternate attributes for the following 78 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 4.01 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 42
  • Warnings: 3
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.bmw.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /ch/
  • /an/
  • /ar/
  • /at/
  • /au/
  • /aw/
  • /bb/
  • /be/
  • /bg/
  • /bit/
  • /bo/
  • /ca/
  • /cl/
  • /co/
  • /cr/
  • /cz/
  • /de/
  • /dk/
  • /do/
  • /ec/
  • /es/
  • /fi/
  • /fr/
  • /gb/
  • /gr/
  • /gt/
  • /hu/
  • /ie/
  • /in/
  • /it/
  • /jm/
  • /jp/
  • /ky/
  • /lc/
  • /lu/
  • /mx/
  • /ni/
  • /nl/
  • /no/
  • /pa/
  • /pe/
  • /pl/
  • /pt/
  • /py/
  • /ro/
  • /se/
  • /si/
  • /sk/
  • /sv/
  • /tt/
  • /uy/
  • /ve/
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://www.bmw.com/sitemap.txt
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
61%