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SEO audit: www.bayer.com

bayer.com desktop preview
61 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
bayer.com mobil preview
bayer.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Homepage - Bayer

www.bayer.com/
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Read more about: Bayer Group, Bayer ...

Domain / URL audit

URL
Domain : www.bayer.com/
Length (characters) : 14
Alexa
Alexa global rank: 57842
Alexa rank (United States): 30082
IP checking
The 92.123.72.158 ip address is not on the spam list.
Visitors position
CountryPercentage
United States28.3%
India10.6%
Germany9.1%
Italy4.0%
Spain3.1%
Turkey2.0%
Canada1.7%
France1.6%
United Kingdom1.1%
Other38.5%
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Meta data

Keywords (meta keywords)
Bayer, Group, Homepage, pharma, Corporate, Dekkers, CropScience, HealthCare, MaterialScience, Board,Management, Supervisory, sites, Publications, Research, Innovations, Products, Social, Sustainabilit

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Read more about: Bayer Group, Bayer sites, research, products, sustainability

Length (characters) : 194

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

image: http://www.bayer.de/img/system/bayer-cross-en.jpg
image:type: image/jpg
image:width: 200
image:height: 200

Generator
onpublix 7
Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Homepage - Bayer

Length (characters) : 16

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Error! We found flash content(s) on this website which cannot be indexed by the search engines.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
select  video  future  asm  management  trainee  key  sustainability  group  call  conference  investor  history  data  center  investors  apps  bayer  ad-hoc  materialscience  february  governance  international  supervisory  science  calendar  archive  focus  michael  board  areas  share  overview  product  services  rivaroxaban  products  meeting  research  events  program  corporate  cropscience  more  stock  financial  media  career  challenges  publications  spring  reports  strategy  innovation  meet  life  news  social  fall  healthcare 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
conference 70
bayer 53
call 50
overview 42
investor 40
news 28
Keywords (2 words) Content Title Description (meta description) Headings (headings)
conference call 31
investor conference 10
investor news 8
rivaroxaban data 6
meet management 6
bayer group 4
Keywords (3 words) Content Title Description (meta description) Headings (headings)
call meet management 3
fall investor conference 3
video center contact 2
acquisition of aventis cropscience 2
rankings and awards media 2
life science businesses 2
Headings (headings)
H1H2H3H4H5H6
8146000
Error! The number of H1 tag is more than 1.
Heading structure in the source code
  • <H2> About Bayer
  • <H2> Innovation
  • <H2> Products
  • <H2> Sustainability
  • <H2> Media
  • <H2> Investors
  • <H2> Career
  • <H3> Welcome to Bayer AG!
  • <H1> SHARING THE PASSION TO CREATE LIFE-CHANGING SOLUTIONS? | AT BAYER YOU’RE EXPECTED TO.
  • <H1> Sights Set on the Eye
  • <H1> Share Your Passion for Agriculture!
  • <H2> News
  • <H3> Adempas® Approved in Japan for the Treatment of Pulmonary Arterial Hypertension Adempas® is the first drug to be approved in Japan for the treatment of two forms of pulmonary hypertension, a progressive, life-threatening disorder of the lungs and heart more
  • <H3> Olivier Brandicourt to leave Bayer HealthCare more
  • <H3> Oliver Zühlke succeeds Thomas de Win more
  • <H2> Bayer Group
  • <H3> Financial News Conference
  • <H2> Bayer Group
  • <H3> Focus Entirely on Life Science Businesses
  • <H2> Products
  • <H2> Themes
  • <H2> Organization
  • <H2> Countries
  • <H1> Special Interest
  • <H1> Media
  • <H1> Follow us
  • <H1> Share Price/Index
  • <H1>
  • Expand
Images
We found 15 images on this web page.

Alternate attributes for the following 12 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 4
  • Warnings: 9
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.bayer.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /system/
  • /webadmin/
  • /onpublix/
  • /service/
  • /json/
  • /module/json/
  • *.axd
  • /404.aspx
  • /500.aspx
  • /Error.aspx
  • /de/mitarbeiter-geschenk.aspx
  • /de/jubilaeums-formular-de.aspx
  • /en/anniversary-form-es.aspx
  • /en/anniversary-form-fr.aspx
  • /en/anniversary-form-en.aspx
  • /en/anniversary-form-pt.aspx
  • /en/anniversary-form-ita.aspx
  • /en/anniversary-form-nl.aspx
  • /en/employee-gift.aspx
  • Expand
URLMetriken
  • All subpages are denied


Sitemap
Error! No sitemap found!
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
61%