fbico gpico linkedin twico logo-small logo-tall
alexa ip pinterest pr url refresh_ico link-follow link-nofollow leftmenu-content leftmenu-domain leftmenu-links leftmenu-metas leftmenu-seoaudit leftmenu-speed leftmenu-tech error good good status base_ico warning

SEO audit: www.baselondon.com

baselondon.com desktop preview
68 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 823px wide displays!
Mobile appearance
baselondon.com mobil preview
baselondon.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Base London | Online Shoe Shop | Home page

www.baselondon.com/
Welcome to the Base London online shoe shop. Step inside to view the latest collection of mens formal and casual shoes and boots from the UK's leading ...

Domain / URL audit

URL
Domain : www.baselondon.com/
Length (characters) : 19
Alexa
Alexa global rank: 581603
IP checking
The 134.213.46.30 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Base London, Shoes, Boots, Mens Shoes, Online Shoe Shop, Formal Shoes, Casual Shoes, Base London Mens Shoes, Designer Shoes, Mens Boots, London Base, Base Of London

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Welcome to the Base London online shoe shop. Step inside to view the latest collection of mens formal and casual shoes and boots from the UK's leading mens footwear brand.

Length (characters) : 171

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Base London | Online Shoe Shop | Home page

Length (characters) : 42

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
information  styles  footwear  boots  chips  help  wedding  night  motoboot  add  manual  sizes  biker  search  hole  formals  london  flops  pub  flip  weave  signature  shoes  classics  date  base  festival  sunday  spam  fish  all  stroll  sun  golf  situations  collection  kicks  basket  latest  store  larger  stockists  fun 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
base 8
london 8
all 7
shoes 5
basket 5
add 4
Keywords (2 words) Content Title Description (meta description) Headings (headings)
base london 5
london manual 2
all shoes 2
all footwear 2
shoes for 2
for situations 2
Headings (headings)
H1H2H3H4H5H6
153100
Heading structure in the source code
  • <H1> Base London
  • <H2> Recommended -
  • <H2> TIBERIUS WAXY
  • <H2> STAGE WEAVE
  • <H2> SPAM 2 WEAVE
  • <H2> SPAM 2 SCUBA
  • <H4> Be The First To Know Latest Information & Offers From Base London.
  • <H3> About Base London
  • <H3> Ordering Shoes
  • <H3> Where to Buy
  • Expand
Images
We found 19 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
  • Errors: 14
  • Warnings: 2
Go to the W3C errors >>>
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has a 404 error page.
Checking the robots.txt file
The robots.txt file is missing!
Sitemap
Excellent! Sitemap is used on this website.
http://www.baselondon.com/sitemap.xml
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
68%