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SEO audit: www.apple.com

apple.com desktop preview
70 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
apple.com mobil preview
apple.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Apple

www.apple.com/
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert ...

Domain / URL audit

URL
Domain : www.apple.com/
Length (characters) : 14
Alexa
Alexa does not have enough data about this website.
IP checking
The 69.192.160.210 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Length (characters) : 172

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

image: https://www.apple.com/ac/structured-data/images/open_graph_logo.png?202110180743
title: Apple
description: Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
url: https://www.apple.com/
locale: en_US
site_name: Apple
type: website

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Apple

Length (characters) : 5

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
groundbreaking  app  health  iconic  cancel  home  support  accessories  all  sounds  watch  library  storytelling  mix  bag  account  pros  into  shop  force  healthcare  open  designer  hear  apple  ipad  rogue  re‑recording  nav  sonic  story  behind  shopping  privacy  global  vast  government  wars  education  push  happens  mixer  sound  airpods  how  menu  business  power  store  limits  star  mac  close  today  skywalker  magic  iphone  techniques  learn  icloud 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
apple 33
menu 22
open 11
close 11
store 8
sound 8
Keywords (2 words) Content Title Description (meta description) Headings (headings)
menu close 6
open menu 6
skywalker sound 4
vast library 4
behind the mac 4
close menu 4
Keywords (3 words) Content Title Description (meta description) Headings (headings)
all happens behind 4
learn how the pros 4
skywalker sound push 4
menu close menu 3
star wars story 2
iphone watch airpods 2
Headings (headings)
H1H2H3H4H5H6
1510000
Heading structure in the source code
  • <H1> Apple
  • <H2> Hear the Force.
  • <H2> Hear the Force.
  • <H2> Hear the Force.
  • <H2> Create your sound.
  • <H2> Apple Footer
  • <H3> Shop and Learn
  • <H3> Services
  • <H3> Account
  • <H3> Apple Store
  • <H3> For Business
  • <H3> For Education
  • <H3> For Healthcare
  • <H3> For Government
  • <H3> Apple Values
  • <H3> About Apple
  • Expand
Images
We found 0 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
The robots.txt file is missing!
Sitemap
Error! No sitemap found!
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
70%