Note: this report was generated Over 9 year(s) ago!
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SEO audit: www.americanexpress.com
Mobile devices
Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content
Google search result list preview
Google preview
American Express Credit Cards, Rewards, Travel and Business Services
www.americanexpress.com/
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
Domain / URL audit
URL
Domain : www.americanexpress.com/
Length (characters) : 24
Length (characters) : 24
Alexa
Alexa global rank: 229
Alexa rank (United States): 77
Alexa rank (United States): 77
IP checking
The 184.86.178.164 ip address is not on the spam list.
Visitors position
| Country | Percentage |
|---|---|
| United States | 70.8% |
| India | 5.5% |
| Canada | 3.1% |
| Japan | 2.7% |
| Mexico | 2.6% |
| United Kingdom | 2.5% |
| Australia | 1.8% |
| Brazil | 1.4% |
| Argentina | 0.9% |
| Hong Kong | 0.8% |
| Italy | 0.8% |
| Germany | 0.7% |
| France | 0.7% |
| Singapore | 0.7% |
| China | 0.7% |
| Other | 4.5% |
| Expand | |
SEO audit: Content analysis
Language
We have found the language localisation: ”en”.
Title
American Express Credit Cards, Rewards, Travel and Business Services
Length (characters) : 68
Excellent! The title’s length is between 10 and 70 characters.
Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
collapse
travel
corporate
membership
services
map
express
solutions
point
account
choose
rewards®
reports
cds
accounts
book
expand
apps
center
view
financial
accept
charge
personal
under
tab
javascript
credit
more
company
rewards
card
american
protection
site
merchant
search
all
mobile
service
tools
gift
new
home
learn
cards
careers
online
open
please
from
benefits
education
log
summary
business
events
small
savings
prepaid
Keywords consistency
| Keyword | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| cards | 48 | |||
| credit | 23 | |||
| american | 21 | |||
| business | 21 | |||
| express | 20 | |||
| expand | 16 |
| Keywords (2 words) | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| american express | 14 | |||
| small business | 8 | |||
| charge credit | 7 | |||
| personal charge | 4 | |||
| credit cards | 4 | |||
| gift cards | 4 |
| Keywords (3 words) | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| credit cards small | 2 | |||
| charge credit cards | 2 | |||
| accept american express | 2 | |||
| about american express | 2 |
Headings (headings)
| H1 | H2 | H3 | H4 | H5 | H6 |
| 5 | 7 | 0 | 1 | 0 | 0 |
Error! The number of H1 tag is more than 1.
H3 is missing
Heading structure in the source code
- <H1>
- <H2> Please Log In to Your Account
- <H1> You’re currently logged in.
- <H1> The following is a special message from American Express
- <H4> American Express
- <H1> American Express Charge and Credit Cards, Rewards, Travel and Business Services
- <H2> Please Enable JavaScript
- <H2> Log In To Your Account
- <H2> Charge and Credit Cards
- <H2> More Products & Services
- <H2> Protection Services
- <H2> American Express Company Information
- <H1> Looking for a Card?
- Expand
Images
We found 12 images on this web page.
Excellent! Every image has an alternative text attributes set on this website.
Excellent! Every image has an alternative text attributes set on this website.
SEO audit: Links
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
- https://www.americanexpress.com/?fs=y&inav=iNMblLogo
- https://www.americanexpress.com/.. /reloadable-cards.html?vgnextchannel=95dd... ("Reloadable Prepaid Cards")
- https://www.americanexpress.com/.. /global-assist-hotline.html?vgnextchannel... ("Global Assist Hotline")
- https://www.americanexpress.com/?opencontactus=1&intlink=US-Homepage-Con... ("Contact Us")
- https://www.americanexpress.com/.. /personal-cards.html?page=1&inav=footer_c... ("Contact Us")
- https://www.americanexpress.com/.. /reloadable-cards.html?vgnextchannel=95dd... ("Prepaid Cards")
Underscores in the URLs
Excellent! No underscore (_) found in the URLs.
Links
We found a total of 134 different links.
Internal links: 67
External links: 67
Internal links: 67
External links: 67
SEO audit: technology
Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
W3C validity
- Errors: 138
- Warnings: 204
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.americanexpress.com/robots.txt
https://www.americanexpress.com/robots.txt
| User-agent | Disallow (parts which have been disallowed for the search engines) |
|---|---|
| * |
|
Sitemap
Error! No sitemap found!
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.