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SEO audit: www.zooplus.co.uk

zooplus.co.uk desktop preview
52 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
zooplus.co.uk mobil preview
zooplus.co.uk tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Pet Supplies, Pet Food, Dog Food, Cat Food and Pet Accessories at ...

www.zooplus.co.uk/
zooplus - your pet shop with pet supplies and pet products for cats and dogs in UK. Dog supplies, cat supplies, dog food, cat food, dog chews, cat toys ...

Domain / URL audit

URL
Domain : www.zooplus.co.uk/
Length (characters) : 18
Alexa
Alexa does not have enough data about this website.
IP checking
The 91.223.129.129 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
pet store, pet products, pet supplies, pet nutrition, dog food, cat food, dog collar, dog leash, dog carrier, dog bed, cat litter, cat flap, cat feeder, bowl, scratching post, cage, aquatics

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
zooplus - your pet shop with pet supplies and pet products for cats and dogs in UK. Dog supplies, cat supplies, dog food, cat food, dog chews, cat toys, bird cage, cage, aquarium, aquatics.

Length (characters) : 189

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Pet Supplies, Pet Food, Dog Food, Cat Food and Pet Accessories at Zooplus

Length (characters) : 73

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
top  food  plan  rabbit  greenwoods  accessories  royal  bird  all  eukanuba  cat  flaps  dogs  filters  agility  cosma  keep  new  vet  small  dry  trial  arden  packs  aquarium  adult  veterinary  science  grooming  pig  wellbeloved  care  other  toys  dog  applaws  fish  special  products  supplements  pet  diet  hill's  treats  offers  cats  categories  nature  prescription  cages  canin  litter  orijen  purina  zooplus  control  cage  iams  james  grange 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
dog 41
cat 38
food 38
zooplus 24
products 24
pet 22
Headings (headings)
H1H2H3H4H5H6
01335000
H1 is missing
Heading structure in the source code
  • <H3> Service Links
  • <H3> Product Search
  • <H2> Dog
  • <H3> Dry Dog Food
  • <H3> Wet Dog Food
  • <H3> Other Categories
  • <H3> special offers
  • <H2> Cat
  • <H3> Dry Cat Food
  • <H3> Wet Cat Food
  • <H3> Other Categories
  • <H3> special offers
  • <H2> Small Pet
  • <H3> Small Pet Food
  • <H3> Small Pet Cages
  • <H3> Other Categories
  • <H3> special offers
  • <H2> Bird
  • <H3> Bird Food
  • <H3> Bird Cages
  • <H3> Other Categories
  • <H3> special offers
  • <H2> Aquatic
  • <H3> Aquarium Filters & Pumps
  • <H3> Water Care
  • <H3> Other Categories
  • <H3> special offers
  • <H2> ★ Exclusives
  • <H3> Dog Food & Treats
  • <H3> Cat Food & Treats
  • <H3> Other Categories
  • <H3> special offers
  • <H2> + Vet
  • <H3> Dog Vet Food
  • <H3> Cat Vet Food
  • <H3> Other Categories
  • <H3> special offers
  • <H2> Special Offers
  • <H3> special offers
  • <H3> Special Offers
  • <H2> Top Brands
  • <H3> Shop by Brand for Pet Food & Accessories
  • <H3> Your favourite products
  • <H2> Top Sellers for Dogs
  • <H2> Pet of the Day
  • <H2> Top Sellers for Cats
  • <H2> Zooplus pet supplies & accessories
  • <H3> The place to find everything to pamper your dog, cat, small pet, or fish!
  • Expand
Images
We found 24 images on this web page.

Alternate attributes for the following 17 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.zooplus.co.uk/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
Googlebot
  • All subpages are allowed
Googlebot-image
  • All subpages are allowed
*
  • /ask?
  • /checkout/
  • /myzooplus/
  • /*glcid
  • /pictureupload?
  • /askdetail?
  • /stockreminder/
  • /supershop/
  • /*zanpid
  • /*tduid
  • /*page
  • /google/
  • /yahoo/
  • /miva/
  • /web/
  • /petofday?petId=*
  • /feedback/form/
  • /pictureupload?path=/
  • /recommendation/
  • /content/jobs/
  • /shop/cats/canned_cat_food_pouches/76966
  • /shop/cats/canned_cat_food_pouches/68699
  • /shop/cats/canned_cat_food_pouches/16469
  • /shop/cats/cat_litter/39207
  • /shop/cats/cat_litter/catlitter
  • /shop/small_pets/hay_and_bedding/83413
  • /shop/small_pets/runs_fencing/83412
  • /shop/small_pets/runs_fencing/83373
  • /shop/small_pets/hutches/83374
  • /shop/small_pets/hutches/73674
  • /shop/dogs/dog_collars_dog_leads/_
  • /shop/dogs/dog_collars_dog_leads/__
  • /shop/hunde/hundefutter_trockenfutter/happy_dog_medium
  • /shop/fish/aquatic_plants_care/14480
  • /shop/pet_supplies_specials/economy_packs/92032
  • /shop/fish/aquarium/59525
  • /shop/small_pets/care_grooming/85256
  • /shop/dogs/dog_health/50330
  • /shop/dogs/dog_health/80265
  • /shop/pet_food/defu_organic_/blank__
  • /shop/pet_food/porta_21_food/_
  • /shop/pet_supplies_specials/sale/topten
  • /shop/pet_supplies_specials/pet_supplies_seasonal/topten
  • /shop/pet_supplies_specials/saving_packs/topten
  • /shop/pet_supplies_specials/pet_style/topten
  • /shop/pet_supplies_specials/widgets_downloads/topten
  • /shop/cats/cat_toys/cattoys
  • /shop/cats/cat_toys/14866
  • /shop/cats/dry_cat_food/16422
  • /shop/dogs/wet_dog_food/_
  • /shop/dogs/dog_beds_baskets/16421
  • /shop/small_pets/hutches/hutches_runs/trixie_natura_hutches
  • /specials/fish/special_offers/equipment/34893
  • Expand


Sitemap
Error! No sitemap found!
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
52%