fbico gpico linkedin twico logo-small logo-tall
alexa ip pinterest pr url refresh_ico link-follow link-nofollow leftmenu-content leftmenu-domain leftmenu-links leftmenu-metas leftmenu-seoaudit leftmenu-speed leftmenu-tech error good good status base_ico warning

SEO audit: www.zappos.com

zappos.com desktop preview
58 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Error! This website is not optimised for mobile devices: it is optimised for 2558px wide displays!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 5694px wide displays!
Mobile appearance
zappos.com mobil preview
zappos.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

www.zappos.com/
GET FREE SHIPPING & RETURNS! We have 1000s of styles of shoes & Zappos legendary 365-day return policy + 24/7 friendly customer service ...

Domain / URL audit

URL
Domain : www.zappos.com/
Length (characters) : 15
Alexa
Alexa does not have enough data about this website.
IP checking
The 72.247.87.75 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Zappos.com, FREE Shipping, Clothing, Shoes

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
GET FREE SHIPPING & RETURNS! We have 1000s of styles of shoes & Zappos legendary 365-day return policy + 24/7 friendly customer service. Call 1-800-92

Length (characters) : 158

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

Length (characters) : 67

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 2%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
zappos  stripes  rated  balance  print  sneakers  jefferson  boots  athletic  dresses  loafers  sandals  service  shop  search  watches  kids  boys  room  running  style  sold  shorts  shoes  kid  bags  accessories  all  pants  even  little  toddler/little  comfort  girls  swimwear  llc  arrivals  fashion  brands  gift  summer  español  eyewear  tops  native  shirts  sale  new  size  departments  learn  clothing  stars  flats  cards  women's  back  view  info  customer 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
kids 19
shoes 18
shop 17
zappos 16
all 13
sandals 13
Keywords (2 words) Content Title Description (meta description) Headings (headings)
kids shoes 8
view all 6
toddler/little kid 4
native kids 4
little kid 4
shoes sneakers 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
native kids shoes 4
are sold by zappos 2
view all even 2
shoes jefferson print 2
Headings (headings)
H1H2H3H4H5H6
1612000
Heading structure in the source code
  • <H1> Zappos Homepage
  • <H2> Summer Comfort: Women’s Sandals
  • <H2> Shop Popular Categories
  • <H3> Women’s Fashion Flats
  • <H3> Kids’ Summer Shoes
  • <H3> Summer Totes Galore
  • <H2> The Style Room: Sandals That Shine
  • <H2> Trending Brands
  • <H2> Earn 5% Back at Zappos
  • <H2> Zappos Footer
  • <H3> Make your inbox happy by joining our exclusive newsletter!
  • <H3> Explore Zappos
  • <H3> Customer Service
  • <H3> Fit Info
  • <H3> About Zappos
  • <H3> Resources
  • <H3> Your Voice Matters
  • <H3> Language
  • <H3> Connect With Us
  • Expand
Images
We found 38 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.zappos.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /bin/
  • /product/review/add/
  • /cart$
  • /cart?*
  • /marty/cart
  • /logout
  • /register
  • /account
  • /marty/account
  • /multiview/
  • /productNotifyMe.do*
  • /tellAFriend.do*
  • /prd/popups/brandNotifyMe.zml
  • /reportBadProductDescription.do*
  • /rss/
  • /filters/
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
https://www.zappos.com/VideoSitemap/file/video_sitemap-index.xml
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
58%