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SEO Audit - The address of the analysed webpage yoox.it is redirected to www.yoox.com/ie

yoox.it desktop preview
66 %


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Mobile devices

This website is optimal for mobile devices!
Error! This website is not optimised for tablet devices: it is optimised for 980px wide displays!
yoox.it mobil preview
yoox.it tablet preview

Google search result list preview

YOOX | Shop Fashion / Design+Art

Discover a wide array of products by the best Italian and international designers on YOOX. Delivery in 48 hours and secure payments.

Domain / URL audit

Domain : www.yoox.com/ie
Length (characters) : 15
Alexa does not have enough data about this website.
The ip address is not on the spam list.

SEO audit: Content analysis

We have found the language localisation: ”EN”.
YOOX | Shop Fashion / Design+Art

Length (characters) : 32

Excellent! The title’s length is between 10 and 70 characters.
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Excellent! The website does not have any flash contents.
Excellent! The website does not use iFrame solutions.
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Keyword Content Title Description (meta description) Headings (headings)
view 16
top 12
designers 11
all 11
dolce 10
categories 10
Keywords (2 words) Content Title Description (meta description) Headings (headings)
roberto cavalli 7
dolce gabbana 7
top categories 4
view more 4
jil sander 4
top designers 3
Keywords (3 words) Content Title Description (meta description) Headings (headings)
our selection of designers 2
all categories top 2
all designers top 2
margiela marc jacobs 2
discover our selection 2
owens roberto cavalli 2
H2 is missing
Heading structure in the source code
  • <H1> YOOX
  • <H4> NEW TO YOOX
  • <H4> HELP
  • <H3> YOOX NEWS
  • <H4> MYOOX
  • <H4> ABOUT US
We found 4 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Excellent! The website uses favicon.
Perfect! The character encoding is set: UTF-8.
Excellent! No deprecated HTML tags are detected.
Suggestion! Unfortunately, no printer-friendly CSS found.
The website has no standard 404 error page.
There is robots.txt file.
Excellent! Sitemap is used on this website.
The Google Analytics tracking code is missing.
Suggestion! The website does not use the Google Tag Manager.
Excellent! We have not found any unencrypted email addresses.

Speed test

The server response time is not fast enough: 0.82 seconds have passed until the page started to load.
Excellent! No nested tables found.
The elements below are blocking the “above the fold” rendering.
The javascript files below are blocking the rendering.
  • https://www.yoox.com/.. /ycorelib.js

Speed test – Javascript

Excellent! Just a few javascript files are detected on the website.
  • https://www.yoox.com/_js_/1/6fcbf1426680e4f249c5ff7ac82e8971/yoox/js/dist/ycorelib.immediate.js
  • https://www.yoox.com/_js_/1/30454e364e465934128c4ba039dee829/yoox/js/dist/ycorelib.defer.js
  • https://www.yoox.com/_js_/1/6d98884c6e4ac70d615c68c2b1ec11c8/yoox/js/dist/brightcoveVideoJslib.js
  • https://www.yoox.com/_js_/1/05774f370b8f4c19e05d4c9cdd99c506/yoox/js/dist/navigationlib.js
  • https://www.yoox.com/static/707bb8392d9180de7a411ee80f84ffb
2.58 MB
Great! The Javascript files are minified.

Speed test – CSS

Suggestion! You must avoid using inline CSS.
Excellent! Just a few CSS files are used on this website.
  • https://www.yoox.com/_css_/1/c242f3e72a3bd13523f774a5a6897c7a/dist/corelib.css
  • https://www.yoox.com/_css_/1/95eaf8913298817239feeb26dd859fe8/dist/navigationlib.css
149.57 KB
Great! The CSS elements are minified.

Speed test – Compression

237.65 KB
The HTML is minified.
Error! By using Gzip you can save 2.5KB (85% compression) on your site.

Speed test – Browser cache

The browser cache is not set correctly for all elements.
https://www.yoox.com/.. /navigationlib.jsExpiry time is not specified
https://www.yoox.com/.. /brightcoveVideoJslib.jsExpiry time is not specified
https://www.yoox.com/.. /ycorelib.jsExpiry time is not specified
https://znd4iaa5ygd7nexul-yoox.siteintercept.qualtrics.com/.. /?Q_ZID=ZN_d4iaa5Ygd7NEXul&Q_LOC=https%3A...60 second
https://cdn.optimizely.com/js/3511830176.js2 minutes
https://media.yoox.biz/yoox/tagCommander/prod/tc_Yoox_2.js2.5 minutes
https://tapi.optimizely.com/.. /oeu1506675325839r0.91571532562375075 minutes
https://media.yoox.biz/yoox/tagCommander/prod/tc_Yoox_MK.js5.6 minutes
https://media.yoox.biz/yoox/tagCommander/prod/tc_Yoox_privacy.js6.2 minutes
https://media.yoox.biz/yoox/tagCommander/prod/tc_Yoox_1.js7.2 minutes
https://cdnssl.clicktale.net/.. /7d2052b9-fc97-4c1b-9abf-5bf928f8deb9.js10 minutes
https://www.google-analytics.com/plugins/ua/ec.js60 minutes
https://www.google-analytics.com/analytics.js2 hours
https://media.yoox.biz/yoox16/loader/loader.gif?_110.7 hours
https://www.yoox.com/.. /corelib.css5 days
https://www.yoox.com/.. /navigationlib.css5 days

Speed test – Images

999.53 KB
You can save 664.7KB (76% compression) by optimising the images below: