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SEO audit: www.waterloo.co.uk

waterloo.co.uk desktop preview
72 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Error! This website is not optimised for mobile devices: it is optimised for 960px wide displays!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
waterloo.co.uk mobil preview
waterloo.co.uk tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Waterloo - Ventilation Grilles, Diffusers, Louvres & Chilled Beams

www.waterloo.co.uk/
Waterloo are the UK's leading manufacturer of ventilation grilles, diffusers, weather louvres, VAV systems, plenum boxes and active and passive ...

Domain / URL audit

URL
Domain : www.waterloo.co.uk/
Length (characters) : 19
Alexa
Alexa does not have enough data about this website.
IP checking
The 192.185.5.148 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Waterloo are the UK's leading manufacturer of ventilation grilles, diffusers, weather louvres, VAV systems, plenum boxes and active and passive chilled beams.

Length (characters) : 163

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
Error! No language localisation is found.
Title
Waterloo - Ventilation Grilles, Diffusers, Louvres & Chilled Beams

Length (characters) : 70

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
it’s  waterloo's  more  chilled  specials  technical  offer  sales  five  waterloo  projects  flexibility  copyright  excellence  energy  our  map  products  conditions  photos  product  most  ventilation  site  view  diffusers  grilles  plc  helps  please  special  louvres  gallery  entire  news  privacy  terms  volume  experience  service  quickly  days  dampers  click  size  range  photo  air  includes  customer  years  built  small  policy  latest  centre  hotline  medium  beams  delivery 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
waterloo 10
products 6
more 6
five 4
news 4
technical 4
Headings (headings)
H1H2H3H4H5H6
170000
Heading structure in the source code
  • <H1> Welcome to Waterloo
  • <H2> Our Products
  • <H2> Latest Projects
  • <H2> Latest News
  • <H2> Photo Gallery
  • <H2> Five Days Delivery
  • <H2> Specials as Standard
  • <H2> Technical Excellence
  • Expand
Images
We found 22 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.waterloo.co.uk/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /wp-admin/
  • /wp-includes/


Sitemap
Excellent! Sitemap is used on this website.
http://www.waterloo.co.uk/sitemap.xml
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
72%