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SEO audit: www.stnic.co.uk

stnic.co.uk desktop preview
46 %


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Mobile devices

Error! This website is not optimised for mobile devices: it is optimised for 975px wide displays!
Error! This website is not optimised for tablet devices: it is optimised for 975px wide displays!
stnic.co.uk mobil preview
stnic.co.uk tablet preview

Google search result list preview

- Souvenir & Christmas Tree Decoration Specialists - St. Nicolas

Specialist suppliers to the gift shop and retail trade. Order unique hand crafted, ethically sourced souvenirs and decorations in our trade-only online store

Domain / URL audit

Domain : www.stnic.co.uk/
Length (characters) : 16
Alexa global rank: 13512106
The ip address is not on the spam list.

SEO audit: Content analysis

Error! No language localisation is found.
- Souvenir & Christmas Tree Decoration Specialists - St. Nicolas

Length (characters) : 64

Excellent! The title’s length is between 10 and 70 characters.
Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Excellent! The website does not have any flash contents.
Excellent! The website does not use iFrame solutions.
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Keyword Content Title Description (meta description) Headings (headings)
nicolas 4
access 3
christmas 3
site 2
home 2
range 2
Error! The number of H1 tag is more than 1.
Heading structure in the source code
  • <H1> St. Nicolas
  • <H2> Heritage & Christmas Decoration DesignersSince 1988
  • <H1> St. Nicolas Home
We found 4 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Error! No favicon is found. Using favicon helps to build a better brand quicker.
HTML 4.01 Strict
Perfect! The character encoding is set: ISO-8859-1.
Excellent! No deprecated HTML tags are detected.
Suggestion! Unfortunately, no printer-friendly CSS found.
The website has no standard 404 error page.
There is robots.txt file.
Excellent! Sitemap is used on this website.
The website has Google Analytics tracking code.
Suggestion! The website does not use the Google Tag Manager.
Excellent! We have not found any unencrypted email addresses.

Speed test

server_resp_time - good
Excellent! No nested tables found.
The elements below are blocking the “above the fold” rendering.
The javascript files below are blocking the rendering.
  • http://www.stnic.co.uk/template/js/jquery-1.4.1.min.js
  • http://www.stnic.co.uk/template/advancedFilter.js
  • http://www.stnic.co.uk/template/js/jqzoom.pack.1.0.1.js
  • http://www.stnic.co.uk/template/js/jquery.cookie.js
  • http://www.stnic.co.uk/template/js/jquery.cycle.all.min.js
The CSS files below are blocking the rendering.
  • http://www.stnic.co.uk/template/stnic2010.css
  • http://www.stnic.co.uk/template/reset.css
  • http://www.stnic.co.uk/template/css/jqzoom.css

Speed test – Javascript

Excellent! Just a few javascript files are detected on the website.
156.06 KB
You can save 4.4KB (13% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

Suggestion! You must avoid using inline CSS.
Excellent! Just a few CSS files are used on this website.
28.00 KB
You can save 4.8KB (19% compression) on the analysed URL by minifying the CSS files.

Speed test – Compression

24.96 KB
You can save 4.9KB (21% compression) on the analysed URL by minifying the HTML file.
Error! By using Gzip you can save 45.7KB (66% compression) on your site.

Speed test – Browser cache

The browser cache is not set correctly for all elements.
http://www.stnic.co.uk/pageImages/original/banner_March_2014_2.jpgExpiry time is not specified
http://www.stnic.co.uk/pageImages/original/banner_dolls.jpgExpiry time is not specified
http://www.stnic.co.uk/pageImages/original/banner_tudor.jpgExpiry time is not specified
http://www.stnic.co.uk/template/advancedFilter.jsExpiry time is not specified
http://www.stnic.co.uk/template/css/jqzoom.cssExpiry time is not specified
http://www.stnic.co.uk/template/images/acid-logo.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/basket-icon.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/brown-star.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/btn-search.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/btn-trade-login.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/footer-brown-star.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/header-p-bg.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/homepage-london.jpgExpiry time is not specified
http://www.stnic.co.uk/template/images/logo-bg.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/password-bg.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/red-star.pngExpiry time is not specified
http://www.stnic.co.uk/template/images/username-bg.pngExpiry time is not specified
http://www.stnic.co.uk/template/js/jquery-1.4.1.min.jsExpiry time is not specified
http://www.stnic.co.uk/template/js/jquery.cookie.jsExpiry time is not specified
http://www.stnic.co.uk/template/js/jquery.cycle.all.min.jsExpiry time is not specified
http://www.stnic.co.uk/template/js/jqzoom.pack.1.0.1.jsExpiry time is not specified
http://www.stnic.co.uk/template/reset.cssExpiry time is not specified
http://www.stnic.co.uk/template/stnic2010.cssExpiry time is not specified
http://www.google-analytics.com/ga.js2 hours

Speed test – Images

251.26 KB
You can save 35.8KB (37% compression) by optimising the images below: