fbico gpico linkedin twico logo-small logo-tall
alexa ip pinterest pr url refresh_ico link-follow link-nofollow leftmenu-content leftmenu-domain leftmenu-links leftmenu-metas leftmenu-seoaudit leftmenu-speed leftmenu-tech error good good status base_ico warning

SEO audit: www.sportsdirect.com

sportsdirect.com desktop preview
70 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
sportsdirect.com mobil preview
sportsdirect.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

SportsDirect.com – The UK’s No 1 Sports Retailer

www.sportsdirect.com/
The home of football. Your one stop shop for the biggest brands in sport.

Domain / URL audit

URL
Domain : www.sportsdirect.com/
Length (characters) : 21
Alexa
Alexa does not have enough data about this website.
IP checking
The 104.82.195.199 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Sports shop, sport shop, trainers, football boots, gym kit, fitness equipment, swimwear, skiwear, fishing tackle, luggage, menswear, ladieswear, kids clothing,

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
The home of football. Your one stop shop for the biggest brands in sport.

Length (characters) : 73

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
SportsDirect.com – The UK’s No 1 Sports Retailer

Length (characters) : 48

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
malaysia  list  total  nike  trainers  conditions  luxembourg  pln  store  spain  nzd  website  zealand  romania  shop  terms  cny  gbp  wish  finder  portugal  view  switzerland  ladies  currency  serbia  brands  back  customer  moldova  sign  bag  eur  states  checkout  isk  mens  united  slovenia  ukraine  slovakia  singapore  usd  czk  app  sek  malta  sweden  search  kingdom  new  instagram  account  cookies  norway  discount  huf  poland  country  kids 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
website 8
mens 7
kids 5
shop 5
ladies 5
united 5
Keywords (2 words) Content Title Description (meta description) Headings (headings)
united kingdom 3
our website 3
estonia ee finland 2
france fr germany 2
croatia hr czech 2
australia au austria 2
Headings (headings)
H1H2H3H4H5H6
010000
H1 is missing
Heading structure in the source code
  • <H2> Cookies
Images
We found 93 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Error! The web address is accessible with and without www!
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.sportsdirect.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /Default.aspx/*
  • /default.aspx/*
  • /Site-Disallow
  • /Controls/
  • /controls/
  • /css/
  • /Javascript/
  • /javascript/
  • /fonts/*
  • /Fonts/*
  • /mt
  • /customerservices/jobs.aspx
  • /Pipelines/
  • /*default,pd.html
  • /*default,sc.html
  • /*default,pg.html
  • /*demandware
  • /*orderhistory
  • /*completethelookwidget
  • /*defaultpd.html
  • /*defaultpg.html
  • /appadvert
  • /User/
  • /user/
  • /Login/
  • /Login
  • /login
  • /SaveForLater.aspx
  • /customerservices/safesender.aspx
  • /saveforlater.aspx
  • /Profile/
  • /profile/
  • /Skins/
  • /skins/
  • /Widgets/
  • /widgets/
  • /updatepassword
  • /passwordupdaterequest
  • /accountinformation
  • /recognition
  • */ctl/logoff
  • /Checkout/
  • /checkout/
  • /Payment/
  • /payment/
  • /Cart.aspx
  • /cart.aspx
  • /cart
  • /Cart
  • /ProductNotFound.aspx
  • /productnotfound.aspx
  • /searchnoresults
  • /SearchResults?*
  • /Search-hide
  • /search-hide
  • /Stores/Search?
  • /stores/search
  • /DesktopModules/SportsDirect/StoreFinder/Controls/*
  • /NotFound
  • /*&sizecode
  • /*?sizecode
  • /*&SizeCode
  • /*?SizeCode
  • /*&dcp
  • /*?dcp
  • /*&mcp
  • /*?mcp
  • /*&mppp
  • /*?mppp
  • /*&DescriptionFilter
  • /*?DescriptionFilter
  • /*&descriptionfilter
  • /*?descriptionfilter
  • /*&BrandFilter
  • /*?BrandFilter
  • /*&brandfilter
  • /*?brandfilter
  • /Products/SD/
  • /DesktopModules/SharedControls/API/CommonService/*
  • /DesktopModules/ProductDetail/API/*
  • /DesktopModules/SunBlog/Handlers/Print.aspx*
  • /DesktopModules/SportsDirect/ProductDetail/Zoom.aspx*
  • /DesktopModules/SportsDirect/ProductDetail/ThreeSixty.aspx*
  • /*.swf$
  • /sitemap-product-YA.xml
  • /sitemap-product-YB.xml
  • /sitemap-product-YC.xml
  • /ScriptResource.axd
  • /scriptresource.axd
  • /WebResource.axd
  • /webresource.axd
  • /Telerik.Web.UI.WebResource.axd
  • /genericscripts/*
  • /admin/app/editor/*
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
https://www.sportsdirect.com/sitemap.xml
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
The website uses the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
70%