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SEO audit: www.rossmann.pl

rossmann.pl desktop preview
69 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
rossmann.pl mobil preview
rossmann.pl tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Drogeria Rossmann: Kosmetyki, Perfumy, Makijaż, Inspiracje

www.rossmann.pl/
Drogeria Rossmann – największa sieć drogerii w Polsce. Sklep internetowy, kosmetyki, perfumy, makijaż, artykuły o zdrowiu i urodzie. Zamówienia online z ...

Domain / URL audit

URL
Domain : www.rossmann.pl/
Length (characters) : 16
Pagerank
0
Alexa
Alexa does not have enough data about this website.
IP checking
The 104.17.159.189 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Drogeria Rossmann – największa sieć drogerii w Polsce. Sklep internetowy, kosmetyki, perfumy, makijaż, artykuły o zdrowiu i urodzie. Zamówienia online z bezpłatnym odbiorem w 3 godziny!

Length (characters) : 185

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

title: Drogeria Rossmann: Kosmetyki, Perfumy, Makijaż, Inspiracje
description: Drogeria Rossmann – największa sieć drogerii w Polsce. Sklep internetowy, kosmetyki, perfumy, makijaż, artykuły o zdrowiu i urodzie. Zamówienia online z bezpłatnym odbiorem w 3 godziny!
image: http://www.ros.net.pl/Galleryimages/logo/rossmann_sygnet-01.png

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”pl”.
Title
Drogeria Rossmann: Kosmetyki, Perfumy, Makijaż, Inspiracje

Length (characters) : 58

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 2%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
strefa  keyboard_arrow_up  domu  dodatki  makijaż  close  klub  kariera  ciało  prasowe  dziecko  inspiracje  rossmanie  biuro  regulaminy  zwierzęta  zdrowie  podróż  ekspansja  e-drogeria  włosy  odbiór  zamówienia  access_time  wolny  czas  dostawa  czystość  obuwie  konto  search  płatności  lock_outline  bezpieczne  pomocy  wygodniejsze  zaloguj  wyposażenie  nowości  wakacyjne  twarz  foto  rossmann  promocje  keyboard_arrow_down  mama  żywność  dowiedz  higiena  znajdź  odzież  pomagamy  perfumy  potrzebujesz  rossnę  drogerię  zakupy  odkrycia  załóż  firma 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
rossmann 6
konto 5
bezpieczne 5
keyboard_arrow_up 4
płatności 4
domu 4
Keywords (2 words) Content Title Description (meta description) Headings (headings)
bezpieczne płatności 4
klub nowości 3
lock_outline bezpieczne 3
twoje konto 3
czas wolny 2
domu zwierzęta 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
zdrowie podróż i czas 2
dodatki klub nowości 2
twoje konto i regulaminy 2
mama i dziecko żywność 2
domu wyposażenie domu 2
makijaż włosy ciało 2
Headings (headings)
Error! The website does not use (H) tags.
Images
We found 18 images on this web page.

Alternate attributes for the following 18 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.rossmann.pl/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /404
  • /aktywacja-konta
  • /reset-hasla
  • /usuwanie-adresu-email
  • /rejestracja/podziekowanie
  • /users/activate
  • /logoutcf
  • /order/summary
  • /zamowienie
  • /newsletter_unsubscribe
  • /profil
  • /kupon
  • /listy-zakupowe
  • /fb
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
https://www.rossmann.pl/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.

Speed test

Server response time
server_resp_time - good
Table layout
Excellent! No nested tables found.
Number of HTTP resources
93
Number of source domains
14
Render blocking resources
The elements below are blocking the “above the fold” rendering.
The javascript files below are blocking the rendering.
  • https://www.rossmann.pl/static/vendor/js/jquery.min.js
  • https://www.rossmann.pl/static/vendor/js/jquery.fancybox.min.js
The CSS files below are blocking the rendering.
  • https://www.rossmann.pl/_next/static/css/commons.css
  • https://www.rossmann.pl/_next/static/css/main-page.css?v=1.5.1
  • https://fonts.googleapis.com/css?family=Lato:300,400,700,900&subs...
  • https://www.rossmann.pl/static/vendor/css/jquery.fancybox.min.css

Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://www.rossmann.pl/static/vendor/js/jquery.min.js
  • https://www.rossmann.pl/static/vendor/js/jquery.fancybox.min.js
  • https://www.rossmann.pl/_next/static/1.8.11-190710-090105/pages/index.js
  • https://www.rossmann.pl/_next/static/1.8.11-190710-090105/pages/_app.js
  • https://www.rossmann.pl/_next/static/1.8.11-190710-090105/pages/_error.js
  • https://www.rossmann.pl/_next/static/runtime/webpack-3f0e86061b23900880c5.js
  • https://www.rossmann.pl/_next/static/chunks/commons.462288b933f2ab1e9c06.js
  • https://www.rossmann.pl/_next/static/runtime/main-b2180df7e3e00dd08e42.js
File size of all javascript files combined
4.76 MB
Javascript minifying
You can save 646B (85% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

Inline css
Suggestion! You must avoid using inline CSS.
CSS
Excellent! Just a few CSS files are used on this website.
  • https://www.rossmann.pl/_next/static/css/commons.css
  • https://www.rossmann.pl/_next/static/css/main-page.css?v=1.5.1
  • https://www.rossmann.pl/static/vendor/css/jquery.fancybox.min.css
File size of all CSS files combined
503.77 KB
CSS minifying
Great! The CSS elements are minified.

Speed test – Compression

Size of the uncompressed code of the website
122.01 KB
HTML minifying
The HTML is minified.
Gzip compression
Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)
77
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://static.yourcx.io/customers/411/yourcx.min.jsExpiry time is not specified
https://www.rossmann.pl/.. /SpecialPromotions?shopNumber=107630 second
https://www.rossmann.pl/.. /clubProducts?shopNumber=107630 second
https://www.rossmann.pl/.. /premiereProducts?shopNumber=107630 second
https://www.rossmann.pl/.. /promotionProducts?shopNumber=107630 second
https://www.google-analytics.com/.. /js?id=GTM-PK5JV3K&t=gtm6&cid=1967659342....15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-TN9TH7W&gtm_auth=&gtm_prev...15 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /313888128959845?v=2.8.51&r=stable20 minutes
https://connect.facebook.net/.. /582078201992628?v=2.8.51&r=stable20 minutes
https://connect.facebook.net/.. /inferredEvents.js?v=2.8.5120 minutes
https://www.google-analytics.com/plugins/ua/ec.js60 minutes
https://www.google-analytics.com/plugins/ua/linkid.js60 minutes
https://img.youtube.com/vi/MRr8Qzg6n-s/0.jpg2 hours
https://img.youtube.com/vi/bm7REAXyMds/0.jpg2 hours
https://img.youtube.com/vi/khu47GPMjFI/0.jpg2 hours
https://img.youtube.com/vi/v2EhRbfR7TQ/0.jpg2 hours
https://img.youtube.com/vi/zSu5HOSwt9A/0.jpg2 hours
https://img.youtube.com/vi/zbpb4egObZM/0.jpg2 hours
https://www.google-analytics.com/analytics.js2 hours
https://www.rossmann.pl/.. /_app.js24 hours
https://www.rossmann.pl/.. /_error.js24 hours
https://www.rossmann.pl/.. /index.js24 hours
https://www.rossmann.pl/.. /commons.462288b933f2ab1e9c06.js24 hours
https://www.rossmann.pl/_next/static/css/commons.css24 hours
https://www.rossmann.pl/_next/static/css/main-page.css?v=1.5.124 hours
https://www.rossmann.pl/.. /074313891728d96f7cf436d076e3183d.svg24 hours
https://www.rossmann.pl/.. /2b1c4febfd88583169294dc33887ca7f.svg24 hours
https://www.rossmann.pl/.. /b61496d9b854072d8e85eb720a20e3d7.png24 hours
https://www.rossmann.pl/.. /d1db626a76a3023d8d3ea31c8793c3b0.svg24 hours
https://www.rossmann.pl/.. /dff083880fd13c75a4abc310335e1a57.svg24 hours
https://www.rossmann.pl/.. /e11335189d94da2aaa69640a15394aa0.png24 hours
https://www.rossmann.pl/.. /f9991c71fb3043ae375a0845092acdc3.svg24 hours
https://www.rossmann.pl/.. /main-b2180df7e3e00dd08e42.js24 hours
https://www.rossmann.pl/.. /webpack-3f0e86061b23900880c5.js24 hours
https://www.rossmann.pl/static/gfx/download-appstore.png24 hours
https://www.rossmann.pl/static/gfx/download-google.png24 hours
https://www.rossmann.pl/static/portal/ico-benefit-1.png24 hours
https://www.rossmann.pl/static/portal/ico-benefit-2.png24 hours
https://www.rossmann.pl/static/portal/ico-benefit-3.png24 hours
https://www.rossmann.pl/static/vendor/css/jquery.fancybox.min.css24 hours
https://www.rossmann.pl/static/vendor/js/jquery.fancybox.min.js24 hours
https://www.rossmann.pl/static/vendor/js/jquery.min.js24 hours
Expand

Speed test – Images

File size of all images combined
2.28 MB
Image optimisation
You can save 12.2KB (21% compression) by optimising the images below:
69%