Note: this report was generated Over 8 year(s) ago!

SEO audit: www.press.aruba.com

40 %

Generated:Over 8 year(s) ago

Update

Legend
OK	Error
Suggestion	Status

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Mobile devices

Mobile view

Tablet view

Mobile appearance

Mobile optimisation

Apple icon

Meta Tag (viewport tag, mobile devices)

Flash content

Google search result list preview

Google preview

Aruba Press & Media

www.press.aruba.com/
Error! Missing "meta description" part: the page has no summary description!

Domain / URL audit

URL

Domain : www.press.aruba.com/
Length (characters) : 20

Alexa

Alexa global rank: 96818

IP checking

The 46.183.101.103 ip address is not on the spam list.

Meta data

Keywords (meta keywords)

Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.

Description (meta description)

Length (characters) : 0

Error! “Meta descriptions” cannot be found on this website.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language

Error! No language localisation is found.

Title

Aruba Press & Media

Length (characters) : 23

Excellent! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Flash

Excellent! The website does not have any flash contents.

Frame

Excellent! The website does not use iFrame solutions.

Keywords cloud

aruba tourism press gallery media public aruba’s photo kit releases request email form relations home authority

Keywords consistency

Keyword	Content	Title	Description (meta description)	Headings (headings)
email	12
press	10
aruba	6
photo	4
request	3
public	2

Keywords (2 words)	Content	Title	Description (meta description)	Headings (headings)
form about	2
home press	2
press photo	2

Keywords (3 words)	Content	Title	Description (meta description)	Headings (headings)
home press kit	2

Headings (headings)

Error! The website does not use (H) tags.

Images

We found 6 images on this web page.

Alternate attributes for the following 5 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

http://cms-js.aruba.com/.. /logo_enus.png
http://www.press.aruba.com/images/spacer.gif (3 occurrences)

SEO audit: Links

Search engine friendly URLs

Excellent! The website uses SEO friendly URLs.

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.press.aruba.com/press_kit.html ("Press Kit")
http://www.press.aruba.com/press_photo_gallery.html ("Press Photo Gallery")
http://www.press.aruba.com/press_image_request_form.html ("Press Photo Request Form")
http://www.press.aruba.com/about_us.html ("About Us")

Links

We found a total of 7 different links.
Internal links: 5
External links: 2

Link text (anchor)	Link strength
External links:
Go to Aruba.com
http://www.facebook.com/ArubaFans
Internal links:
Home
Press Kit
Press Photo Gallery
Press Photo Request Form
About Us
Expand

SEO audit: technology

Redirection (www / not www)

Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Doctype

HTML 4.01 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Deprecated HTML

Excellent! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

404 Page

The website has a 404 error page.

Checking the robots.txt file

The robots.txt file is missing!

Sitemap

Error! No sitemap found!

Google Analytics

The website has Google Analytics tracking code.

Google Tag Manager

Suggestion! The website does not use the Google Tag Manager.

Email encryption

Warning! The website contains at least one unencrypted email address.