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SEO audit: www.nivea.co.uk

nivea.co.uk desktop preview
61 %

Legend

OK
Error
Suggestion
Status
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Mobile devices

This website is optimal for mobile devices!
This website is optimal for tablet devices!
nivea.co.uk mobil preview
nivea.co.uk tablet preview

Google search result list preview

Skin care products and advice for Men & Women | NIVEA UK - NIVEA

www.nivea.co.uk/
Get beauty care advice and discover the latest face care, body care, sun care and skin care products from NIVEA UK.

Domain / URL audit

Domain : www.nivea.co.uk/
Length (characters) : 16
4
Alexa global rank: 418943
The 31.24.34.58 ip address is not on the spam list.

SEO audit: Content analysis

We have found the language localisation: ”en”.
Skin care products and advice for Men & Women | NIVEA UK - NIVEA

Length (characters) : 68

Excellent! The title’s length is between 10 and 70 characters.
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Excellent! The website does not have any flash contents.
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
hear  every  soft  delivery  the  skin’s  lips  moisture  experience  face  free  lip  skincare  day  nivea  stress  cookies  contact  clothes  latest  plus  new  moisturising  protection  helps  more  shower  touch  policy  skin  innovative  products  care  firming  provides  imprint  feeling  your  shop  from  cookie  hand  winter  stay  competitions  lasting  offers  learn  range  first  powder  white  find  black  exclusive  deodorant  protect  long  body  now 
Keyword Content Title Description (meta description) Headings (headings)
nivea 31
care 17
skin 15
new 10
more 9
the 9
H1H2H3H4H5H6
0224100
H1 is missing
Heading structure in the source code
  • <H3> Products
  • <H2>
  • <H2>
  • <H2>
  • <H2>
  • <H2> SOFT AS POWDER AND
  • <H2>
  • <H2> GIVE YOUR SKIN
  • <H2> Available Now
  • <H2> KICK-START YOUR DAY
  • <H2> Products
  • <H2> Latest From NIVEA
  • <H2> AVAILABLE NOW THE LATEST FACE CARE INNOVATION FROM NIVEA
  • <H2> My Face Care Expert
  • <H2> Free delivery at the Shop
  • <H2> Join us on Facebook
  • <H2> A FITNESS AND LIFESTYLE PROGRAM JUST FOR YOU
  • <H2> NIVEA STRESS PROTECT
  • <H2> Get Monthly Updates From NIVEA
  • <H2> Social
  • <H2> Facebook NIVEA UK
  • <H2> NIVEA Powder Touch Deodorant
  • <H2> Be the first to hear all of the latest news, offers and competitions on our social channels
  • <H3> The NIVEA Shop
  • <H3> The NIVEA Shop Customer Service
  • <H3> Stay in touch
  • <H4> eNewsletter
  • Expand

SEO audit: technology

Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Excellent! The website uses favicon.
HTML 5
Perfect! The character encoding is set: UTF-8.
Excellent! No deprecated HTML tags are detected.
Suggestion! Unfortunately, no printer-friendly CSS found.
The website has no standard 404 error page.
There is robots.txt file.
http://www.nivea.co.uk/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*


Error! No sitemap found!
The website has Google Analytics tracking code.
The website uses the Google Tag Manager.
Excellent! We have not found any unencrypted email addresses.

Speed test

server_resp_time - good
Excellent! No nested tables found.
150
19
The elements below are blocking the “above the fold” rendering.
The javascript files below are blocking the rendering.
  • http://shop.nivea.co.uk/basket.js
The CSS files below are blocking the rendering.
  • http://www.nivea.co.uk/css/screen.css?201508190943
  • http://www.nivea.co.uk/.. /western-european.css?201510280440
  • http://www.nivea.co.uk/css/homepage-rework/style.css?201411280521

Speed test – Javascript

Excellent! Just a few javascript files are detected on the website.
  • http://shop.nivea.co.uk/basket.js
  • http://www.nivea.co.uk/js/min/all.js?1415367422
  • http://www.nivea.co.uk/js/homepage-rework/jquery.mobile-events.min.js?1415367422
  • http://www.nivea.co.uk/js/homepage-rework/main.js?1415367422
3.29 MB
You can save 7.1KB (2% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

Suggestion! You must avoid using inline CSS.
Excellent! Just a few CSS files are used on this website.
  • http://www.nivea.co.uk/css/screen.css?1415367422
  • http://www.nivea.co.uk/css/regional/western-european.css?1415367422
  • http://www.nivea.co.uk/css/homepage-rework/style.css?1415367422
551.52 KB
You can save 8.7KB (24% compression) on the analysed URL by minifying the CSS files.

Speed test – Compression

395.59 KB
You can save 2.5KB (12% compression) on the analysed URL by minifying the HTML file.
Your site uses compression.

Speed test – Browser cache

128
The browser cache is not set correctly for all elements.
URLDuration
http://shop.nivea.co.uk/.. /icon-sprite.pngExpiry time is not specified
http://shop.nivea.co.uk/skin/frontend/nivea/nivea/images/uk-flag.jpgExpiry time is not specified
https://static.doubleclick.net/instream/ad_status.js15 minutes
http://www.googletagmanager.com/gtm.js?id=GTM-KPCF7X16.2 minutes
http://www.googletagmanager.com/gtm.js?id=GTM-WBH2KM16.2 minutes
http://connect.facebook.net/en_GB/sdk.js20 minutes
http://www.google-analytics.com/analytics.js2 hours
Expand

Speed test – Images

2.42 MB
You can save 143.9KB (8% compression) by optimising the images below: