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SEO audit: www.nivea.co.uk

nivea.co.uk desktop preview
61 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
nivea.co.uk mobil preview
nivea.co.uk tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Skin care products and advice for Men & Women | NIVEA UK - NIVEA

www.nivea.co.uk/
Get beauty care advice and discover the latest face care, body care, sun care and skin care products from NIVEA UK.

Domain / URL audit

URL
Domain : www.nivea.co.uk/
Length (characters) : 16
Alexa
Alexa global rank: 418943
IP checking
The 31.24.34.58 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
skin care, skincare, beauty care, skin cream, skin care products, nivea

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Get beauty care advice and discover the latest face care, body care, sun care and skin care products from NIVEA UK.

Length (characters) : 115

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Skin care products and advice for Men & Women | NIVEA UK - NIVEA

Length (characters) : 68

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
long  body  find  protect  feeling  soft  white  moisturising  every  skincare  lasting  lip  helps  delivery  shower  clothes  face  exclusive  range  contact  skin  plus  care  your  new  from  now  deodorant  first  powder  cookie  experience  competitions  skin’s  offers  lips  stress  protection  day  cookies  winter  free  stay  the  firming  black  latest  nivea  hand  more  learn  imprint  provides  moisture  hear  shop  policy  products  touch  innovative 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
nivea 31
care 17
skin 15
new 10
more 9
the 9
Headings (headings)
H1H2H3H4H5H6
0224100
H1 is missing
Heading structure in the source code
  • <H3> Products
  • <H2>
  • <H2>
  • <H2>
  • <H2>
  • <H2> SOFT AS POWDER AND
  • <H2>
  • <H2> GIVE YOUR SKIN
  • <H2> Available Now
  • <H2> KICK-START YOUR DAY
  • <H2> Products
  • <H2> Latest From NIVEA
  • <H2> AVAILABLE NOW THE LATEST FACE CARE INNOVATION FROM NIVEA
  • <H2> My Face Care Expert
  • <H2> Free delivery at the Shop
  • <H2> Join us on Facebook
  • <H2> A FITNESS AND LIFESTYLE PROGRAM JUST FOR YOU
  • <H2> NIVEA STRESS PROTECT
  • <H2> Get Monthly Updates From NIVEA
  • <H2> Social
  • <H2> Facebook NIVEA UK
  • <H2> NIVEA Powder Touch Deodorant
  • <H2> Be the first to hear all of the latest news, offers and competitions on our social channels
  • <H3> The NIVEA Shop
  • <H3> The NIVEA Shop Customer Service
  • <H3> Stay in touch
  • <H4> eNewsletter
  • Expand
Images
We found 24 images on this web page.

Alternate attributes for the following 23 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.nivea.co.uk/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*


Sitemap
Error! No sitemap found!
Google Analytics
The website has Google Analytics tracking code.
Google Tag Manager
The website uses the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
61%