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SEO audit: www.nestlebaby.co.uk

nestlebaby.co.uk desktop preview
48 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Error! This website is not optimised for mobile devices: it is optimised for 980px wide displays!
Tablet view
Error! This website is not optimised for tablet devices: it is optimised for 980px wide displays!
Mobile appearance
nestlebaby.co.uk mobil preview
nestlebaby.co.uk tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Nestle UK Baby Nutrition | Nestlé Infant Nutrition

www.nestlebaby.co.uk/
Feeding babies and toddlers

Domain / URL audit

URL
Domain : www.nestlebaby.co.uk/
Length (characters) : 21
Alexa
Alexa global rank: 4981575
IP checking
The 149.126.77.161 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Baby nutrition, weaning, menu plans, recipes, online shop

Error! Using “meta keywords” is meaningless! Google does not use it for ranking websites since 2009.
Description (meta description)
Feeding babies and toddlers

Length (characters) : 27

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

type: website
url: http://www.nestlebaby.co.uk/
site_name: Nestlé Infant Nutrition
description: Feeding babies and toddlers
title: Nestle UK Baby Nutrition | Nestlé Infant Nutrition

Generator
Drupal 7 (http://drupal.org)
Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”de”.
Title
Nestle UK Baby Nutrition | Nestlé Infant Nutrition

Length (characters) : 50

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
everything  products  from  buy  know  share  terms  food  feeding  conditions  world  try  where  baby’s  important  months  i'm  continue  need  allergies  home  exclusive  breast  nestlé  article  babies  possible  search  continued  them  help  rates  organisation  infant  weaning  menus  you  find  appropriate  all  different  send  health  information  baby  first  the  some  nutrition  e-mail  eating  stage  grow  tummies  foods  how  advise  long  tips  little 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
baby 10
weaning 9
feeding 7
products 6
health 6
information 5
Headings (headings)
H1H2H3H4H5H6
040000
H1 is missing
Heading structure in the source code
  • <H2> Nutrition for little tummies
  • <H2> You are here
  • <H2> article homepage slider
  • <H2> Share
Images
We found 11 images on this web page.

Alternate attributes for the following 9 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
Missing doctype element
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Excellent! The website uses printer-friendly CSS.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
http://www.nestlebaby.co.uk/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /includes/
  • /misc/
  • /modules/
  • /profiles/
  • /scripts/
  • /themes/
  • /CHANGELOG.txt
  • /cron.php
  • /INSTALL.mysql.txt
  • /INSTALL.pgsql.txt
  • /INSTALL.sqlite.txt
  • /install.php
  • /INSTALL.txt
  • /LICENSE.txt
  • /MAINTAINERS.txt
  • /update.php
  • /UPGRADE.txt
  • /xmlrpc.php
  • /admin/
  • /comment/reply/
  • /filter/tips/
  • /node/add/
  • /search/
  • /user/register/
  • /user/password/
  • /user/login/
  • /user/logout/
  • /?q=admin/
  • /?q=comment/reply/
  • /?q=filter/tips/
  • /?q=node/add/
  • /?q=search/
  • /?q=user/password/
  • /?q=user/register/
  • /?q=user/login/
  • /?q=user/logout/
  • Expand


Sitemap
Excellent! Sitemap is used on this website.
http://www.nestlebaby.co.uk/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
48%