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SEO Audit - The address of the analysed webpage mcdonalds.com is redirected to www.mcdonalds.com/us/en-us.html

mcdonalds.com desktop preview
72 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
mcdonalds.com mobil preview
mcdonalds.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

McDonald's: Burgers, Fries & More. Quality Ingredients.

www.mcdonalds.com/us/en-us.html
McDonalds.com is your hub for everything McDonald's. Find out more about our menu items and promotions today!

Domain / URL audit

URL
Domain : www.mcdonalds.com/us/en-us.html
Length (characters) : 31
Alexa
Alexa does not have enough data about this website.
IP checking
The 23.214.71.114 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
McDonalds.com is your hub for everything McDonald's. Find out more about our menu items and promotions today!

Length (characters) : 113

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

type: website
title: McDonald's: Burgers, Fries & More. Quality Ingredients.
image: https://www.mcdonalds.com/content/dam/usa/nfl/assets/nav/arches-logo_108x108.jpg
description: McDonalds.com is your hub for everything McDonald's. Find out more about our menu items and promotions today!

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
McDonald's: Burgers, Fries & More. Quality Ingredients.

Length (characters) : 55

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
mcdonald's  parties  arch  golden  hacer®  eats  accessibility  apa  order  card®  mccafé  positively  careers  site  services  get  scholarships  location  mobile  uber  wi-fi  now  participating  black  web  rewards  full  please  page  meal  mccafé®  pay  sign  drinks  email  mcdonald’s  charities  menu  questions  mcdelivery®  employment  {{data  international  restaurant  feedback  all  info  food  playplaces  community  download  apply  breakfast  view  policies  app  mcd  {{fullrldata  news  deals 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
app 11
mcdonald’s 10
order 9
mcdonald's 8
mobile 6
menu 6
Keywords (2 words) Content Title Description (meta description) Headings (headings)
our food 3
leadership team 2
parties mcdelivery® 2
full menu 2
team values 2
your questions 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
mcd app download 2
search {{firstrestaurantname}} {{fullrldata.changepreferredlocationlinktext}} 2
accessibility our food 2
team values in action 2
real estate recalls 2
relations news notifications 2
Headings (headings)
H1H2H3H4H5H6
0130000
H1 is missing
Heading structure in the source code
  • <H2> {{data.title}}*
  • <H2> Order McDelivery® Now*
  • <H2> Your Questions, Answered
  • <H2> An Update on Our Safety Standards
  • <H2> Contact-free Payment? Great Call.
  • <H2> McCafé® Rewards
  • <H2> Join Our Email List
  • <H2> About Us
  • <H2> Careers
  • <H2> Services
  • <H2> Community
  • <H2> Contact Us
  • <H2> Leaving McDonald's Web Site
  • Expand
Images
We found 41 images on this web page.

Alternate attributes for the following 36 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.mcdonalds.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /config/
  • /utility/
  • /content/prelaunch/
  • /prelaunch/
  • /us/en-us/wifi-desktop.html
  • /us/en-us/mcrib-delivery.html


Sitemap
Excellent! Sitemap is used on this website.
https://www.mcdonalds.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
72%