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SEO audit: www.lyst.com

lyst.com desktop preview
48 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
Tablet view
Mobile appearance
lyst.com mobil preview
lyst.com tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Lyst - Your World of Fashion

www.lyst.com/
Shop and discover the world’s most stylish brands, curated for you. With more than 17,000 brands and stores in one place, Lyst is the definitive fashion ...

Domain / URL audit

URL
Domain : www.lyst.com/
Length (characters) : 13
Alexa
Alexa does not have enough data about this website.
IP checking
The 104.16.0.229 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Shop and discover the world’s most stylish brands, curated for you. With more than 17,000 brands and stores in one place, Lyst is the definitive fashion destination.

Length (characters) : 165

Suggestion! The length of the meta description should be between 70 and 160 characters.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.


Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Lyst - Your World of Fashion

Length (characters) : 28

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
men's  alexander  lyst  gucci  sweater  mcqueen  small  dresses  help  bag  shoulder  shoes  virgil  brown  sandals  belt  max  brands  wallets  cases  garavani  suits  accessories  pink  join  knitwear  bags  boots  latest  todd  jackets  earrings  saint  watches  issued  sign  pants  leather  natural  hugo  sold  mara  sunglasses  white  black  michael  coats  balenciaga  sneakers  jeans  valentino  c/o  abloh  boss  new  policy  off-white  synder  laurent  women's 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
black 24
bags 21
valentino 9
sneakers 9
bag 7
sold 6
Keywords (2 words) Content Title Description (meta description) Headings (headings)
saint laurent 4
valentino garavani 4
off-white c/o 3
max mara 3
shoulder bag 2
weekend bags 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
sold out gucci 2
max mara pants 2
Headings (headings)
H1H2H3H4H5H6
04104500
H1 is missing
Heading structure in the source code
  • <H2> The Lyst 50
  • <H3> DISCOVER THE LYST INDEX
  • <H3> BLACKOUT SUMMER
  • <H3> HOT TROPICS
  • <H3> MADE FOR SUNSHINE
  • <H3> IT-BAGS IN THE MAKING
  • <H3> DISCOVER THE LATEST MONCLER COLLECTION
  • <H3> Hiking Essentials at Helly Hansen
  • <H3> The Jimmy Choo Core Collection
  • <H3> THE LATEST TRENDS WITH HARRODS
  • <H3> Summer Style by Polo Ralph Lauren
  • <H4> Patou
  • <H4> Zimmermann
  • <H4> Alexander McQueen
  • <H4> Tory Sport
  • <H4> KENZO
  • <H4> Ludovic de Saint Sernin
  • <H4> Saks Potts
  • <H4> Alex Perry
  • <H4> Chufy
  • <H4> Balenciaga Earrings
  • <H4> Balenciaga T-shirts
  • <H4> Canali Coats
  • <H4> Off-White c/o Virgil Abloh Sandals
  • <H4> Nike Sneakers
  • <H4> Off-White c/o Virgil Abloh Sneakers
  • <H4> Mikael Aghal Dresses
  • <H4> Fendi Jumpsuits
  • <H4> Gucci Suits
  • <H4> Giorgio Armani Sunglasses
  • <H4> Thom Browne Sunglasses
  • <H4> Simone Rocha Earrings
  • <H4> Oscar de la Renta Dresses
  • <H4> Camilla Dresses
  • <H4> N°21 Knitwear
  • <H4> Amiri Jeans
  • <H4> Chanel Shoulder bags
  • <H4> Balenciaga Shoulder bags
  • <H4> Saint Laurent Boots
  • <H4> Saint Laurent Jackets
  • <H2> 1
  • <H4> The Biggest Selection
  • <H2> 2
  • <H4> The Hottest Products
  • <H2> 3
  • <H4> The Best Prices
  • <H4> Women's Clothing
  • <H4> Men's Clothing
  • <H4> Women's Shoes
  • <H4> Men's Shoes
  • <H4> Women's Accessories
  • <H4> Men's Accessories
  • <H4> Women's Bags
  • <H4> Men's Bags
  • <H4> Women's Jewelry
  • <H4> Men's Jewelry
  • <H4> Women
  • <H4> Men
  • <H4> Help and info
  • Expand
Images
We found 1 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.lyst.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
apptus_tce
  • All subpages are denied
apptus_tce/1.2
  • All subpages are denied
MSRBOT
  • All subpages are denied
Adsbot-Google
adidxbot
BingPreview
  • /track/
twiceler
  • All subpages are denied
VSynCrawler/1.0
  • All subpages are denied
008
  • All subpages are denied
*
  • /alerts/
  • /track/
  • /api/users/
  • /account/
  • /explore/
  • /services/
  • /email-capture/
  • /*/browse/
  • /checkout/
  • /_/clp/
  • /_/search/
  • /_/menu/
  • /cart/
  • /*/followers/
  • /*/following/
  • /*/widgets/
  • /widgets/
  • /*/*/add-review/
  • /*/*/exit/
  • /cdn-cgi/
  • /user/
  • /user/*/*/
  • /actions/
  • /settings/
  • /static/compressed/
  • /static/css/
  • /static/script/
  • /static.lystit.com/static/n/web/
  • /*/static.lystit.com/
  • /www.googletagmanager.com/
  • /*/%3Fsem%3D1%26_country%3D
  • /*/*/overlay/
  • /d1witu2ppr056s.cloudfront.net/
  • /maxcdn.bootstrapcdn.com/
  • /assets.pinterest.com/
  • /connect.facebook.net/
  • /zendesk.lyst.com/
  • /cdn.pubexchange.com/
  • /help/promotion-terms/
  • /promotions/
  • /*user_token=
  • /*email=
  • /new-for-you/
  • /account/save-for-later/
  • /usability-testing/
  • /create-new-lyst/
  • /create-saved-search/
  • /*view=
  • /saved-searches/
  • /your-lyst/
  • /offline/
  • /search/
  • /shop/related/
  • /shop/edit/
  • /*/api/rothko/modules/recently_viewed
  • /*/*/*product_gallery=
  • /*/*/*product-gallery=
  • /*/account/
  • /*/actions/
  • /*/alerts/
  • /*/api/users/
  • /*/cart/
  • /*/checkout/
  • /*/create-new-lyst/
  • /*/create-saved-search/
  • /*/email-capture/
  • /*/explore/
  • /*/help/promotion-terms/
  • /*/new-for-you/
  • /*/offline/
  • /*/promotions/
  • /*/saved-searches/
  • /*/search/
  • /*/services/
  • /*/settings/
  • /*/shop/edit/
  • /*/shop/related/
  • /*/track/
  • /*/usability-testing/
  • /*/user/
  • /*/your-lyst/
  • /tools/lyst_widget/?lyst_slug=*
  • /*?price_from
  • /*?price_to
  • /*?final_price_from
  • /*?final_price_to
  • /*?pageViewId=
  • /*?related
  • /*?retailer_ids
  • /*?sa=
  • /*?discount_from
  • /*?owner_type
  • /*?subtype=
  • /*?s=
  • /*?follow-overlay=
  • /*?product_overlay*
  • /*?nonlystdomainredirect*
  • /en/
  • /fr/
  • /it/
  • /de/
  • /es/
  • /ja/
  • /ru/
  • /nl/
  • /en-at/
  • /en-ch/
  • /fr-ch/
  • /it-ch/
  • /en-nl/
  • /en-ru/
  • /en-de/
  • /en-es/
  • /en-fr/
  • /en-it/
  • /en-jp/
  • /en-be/
  • /fr-be/
  • /api/rothko/modules/recently_viewed/
  • /*product_type=*
  • /*category=*
  • /*subcategory=*
  • /*stock_status=*
  • /*designer_slug=*
  • /*gender=*
  • /*color=*
  • /*icon=*
  • /*material=*
  • /*sizes=*
  • /*discount_from=*
  • /*final_price_from=*
  • /*final_price_to=*
  • /*retailer_slug=*
  • /*free_shipping=*
  • /*show_only=*
  • Expand
Expand


Sitemap
Excellent! Sitemap is used on this website.
https://www.lyst.com/sitemaps/siteindex.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
48%