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SEO audit: laidlaw.co.uk

laidlaw.co.uk desktop preview
89 %


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Mobile devices

This website is optimal for mobile devices!
This website is optimal for tablet devices!
laidlaw.co.uk mobil preview
laidlaw.co.uk tablet preview

Google search result list preview

Laidlaw - Ironmongery, Security, Balustrades & Integrated Doorsets

Laidlaw is the UK’s largest and most experienced independent supplier of ironmongery, access control systems, integrated doorsets, and balustrades.

Domain / URL audit

Domain : laidlaw.co.uk/
Length (characters) : 14
Alexa does not have enough data about this website.
The ip address is not on the spam list.

SEO audit: Content analysis

We have found the language localisation: ”en”.
Laidlaw - Ironmongery, Security, Balustrades & Integrated Doorsets

Length (characters) : 70

Excellent! The title’s length is between 10 and 70 characters.
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Excellent! The website does not have any flash contents.
Excellent! The website does not use iFrame solutions.
all  balustrades  red  next  ironmongery  doors  right  laidlaw  see  approach  book  solutions  integrated  shop  product  products  introducing  now  get  years  access  able  expertise  designed  help  range  cpd  control  online  solution  fire  new  doorsets  welcome  newsletter  installation  big  brochure  fully  building  day  provide  architectural  order  delivery  complete  supplier  seminars 
Keyword Content Title Description (meta description) Headings (headings)
laidlaw 9
range 8
integrated 6
products 6
access 6
solutions 5
Keywords (2 words) Content Title Description (meta description) Headings (headings)
our solutions 4
see our 3
next day 2
red book 2
right products 2
shop now 2
Keywords (3 words) Content Title Description (meta description) Headings (headings)
see our solutions 4
find out more 2
Heading structure in the source code
  • <H1> How can we help you today?
  • <H2> Introducing the Laidlaw Big Red Book
  • <H2> Compliance made easy

SEO audit: technology

Excellent! The web address is accessible in only one version. The www version is redirected to the version without www.
Excellent! The website uses favicon.
Perfect! The character encoding is set: UTF-8.
Excellent! No deprecated HTML tags are detected.
Suggestion! Unfortunately, no printer-friendly CSS found.
The website has a 404 error page.
There is robots.txt file.
User-agentDisallow (parts which have been disallowed for the search engines)
  • /wp-admin/

Excellent! Sitemap is used on this website.
The Google Analytics tracking code is missing.
Suggestion! The website does not use the Google Tag Manager.
Warning! The website contains at least one unencrypted email address.

Speed test

The server response time is not fast enough: 0.41 seconds have passed until the page started to load.
Excellent! No nested tables found.
The elements below are blocking the “above the fold” rendering.
The CSS files below are blocking the rendering.
  • https://laidlaw.co.uk/.. /style.min.css?ver=5.2.1
  • https://laidlaw.co.uk/.. /owl.carousel.min.css?ver=2.2.1
  • https://laidlaw.co.uk/.. /owl.theme.default.min.css?ver=2.2.1
  • https://laidlaw.co.uk/.. /aos.css?ver=2.1.1
  • https://laidlaw.co.uk/.. /app-2d63922f54.css?ver=1.0.1
  • https://fonts.googleapis.com/css?family=Lato:300,400,700|Montserrat:3...

Speed test – Javascript

Excellent! Just a few javascript files are detected on the website.
  • https://laidlaw.co.uk/wp-content/themes/laidlaw/extensions/vue/vue-2.5.17.js?ver=2.5.17
  • https://laidlaw.co.uk/wp-content/themes/laidlaw/extensions/owl-carousel/owl.carousel.min.js?ver=2.2.1
  • https://laidlaw.co.uk/wp-content/themes/laidlaw/extensions/aos/aos.js?ver=2.1.1
  • https://laidlaw.co.uk/wp-content/themes/laidlaw/dist/assets/js/app-477086e6a0.js?ver=2.10.6
  • https://laidlaw.co.uk/wp-includes/js/wp-embed.min.js?ver=5.2.1
703.12 KB
Great! The Javascript files are minified.

Speed test – CSS

Suggestion! You must avoid using inline CSS.
Error! Too many CSS files detected that slows down the page load.
  • https://laidlaw.co.uk/wp-includes/css/dist/block-library/style.min.css?ver=5.2.1
  • https://laidlaw.co.uk/wp-content/themes/laidlaw/extensions/owl-carousel/owl.carousel.min.css?ver=2.2.1
  • https://laidlaw.co.uk/wp-content/themes/laidlaw/extensions/owl-carousel/owl.theme.default.min.css?ver=2.2.1
  • https://laidlaw.co.uk/wp-content/themes/laidlaw/extensions/aos/aos.css?ver=2.1.1
  • https://laidlaw.co.uk/wp-content/themes/laidlaw/dist/assets/css/app-2d63922f54.css?ver=1.0.1
396.82 KB
You can save 134B (37% compression) on the analysed URL by minifying the CSS files.

Speed test – Compression

25.15 KB
The HTML is minified.
Your site uses compression.

Speed test – Browser cache

The browser cache is not set correctly for all elements.
https://www.googletagmanager.com/gtag/js?id=UA-18137702-115 minutes
https://maps.googleapis.com/.. /js?key=AIzaSyBYycmGnSos28_xeqVlpOIjbAYKS...30 minutes
https://www.google-analytics.com/analytics.js2 hours

Speed test – Images

1,003.59 KB
You can save 45.8KB (45% compression) by optimising the images below: