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SEO audit: invisionmag.com/the-power-of-personal-touch

invisionmag.com/the-power-of-personal-touch desktop preview
72 %


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Mobile devices

This website is optimal for mobile devices!
This website is optimal for tablet devices!
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Google search result list preview

John Marvin: Why Do So Many ECPs Ignore the Power of Personal ...

Remember: your convenience is never as important as investing personally in relationships.

Domain / URL audit

Domain : invisionmag.com/the-power-of-personal-touch/
Length (characters) : 44
Alexa does not have enough data about this website.
The ip address is not on the spam list.

SEO audit: Content analysis

We have found the language localisation: ”en”.
John Marvin: Why Do So Many ECPs Ignore the Power of Personal Touch? | INVISIONMAG.COM

Length (characters) : 86

Improve! The website address (title) should be between 10 and 70 characters in length.
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Excellent! The website does not have any flash contents.
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
power  week  better  practice  america’s  touch  ago  press  vision  issue  how  podcast  want  time  building  first  sponsored  problem  most  after  business  subscribe  care  make  personal  invision  eyecare  marvin  them  customers  all  important  practices  digital  videos  like  day  keeping  just  patients  serve  decide  record  headlines  days  products  best  get  goalie  real  know  enter  finest  don’t  decision  john  some  ecps  it’s  optometry 
Keyword Content Title Description (meta description) Headings (headings)
ago 28
best 25
invision 21
practice 19
most 16
john 14
Keywords (2 words) Content Title Description (meta description) Headings (headings)
john marvin 5
personal touch 4
enter america’s 4
week ago 4
managed care 4
america’s finest 3
Keywords (3 words) Content Title Description (meta description) Headings (headings)
our media kit 2
more enter america’s 2
invision magazine subscribe 2
enter america’s finest 2
months ago podcast 2
many ecps ignore 2
Error! The number of H1 tag is more than 1.
H5 is missing
Heading structure in the source code
  • <H4> Why Do So Many ECPs Ignore the Power of Personal Touch?
  • <H3> John Marvin
  • <H1> Why Do So Many ECPs Ignore the Power of Personal Touch?
  • <H4> Teen Sees Color for the First Time — Watch Her Reaction
  • <H4> Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look
  • <H4> He Recorded a Song with His Optometry Equipment — and Absolutely Killed It
  • <H2> Profitability with Managed Care: It’s Real
  • <H4> Promoted Headlines
  • <H4> You may like
  • <H3> John Marvin
  • <H1> Sometimes Pulling the Goalie is the Best Decision to Make
  • <H3> John Marvin
  • <H1> This Simple Addition to Your Daily Routine Can Make You a Better Manager
  • <H3> John Marvin
  • <H1> Too Many Eyecare Practices Skip This Crucial Step — and It Hurts Them in the Long Run
  • <H2> PECAA Launches 2019/2020 Regional Leader Program
  • <H2> Simplicity, Negative Space and More Newness for February
  • <H2> Why Do So Many ECPs Ignore the Power of Personal Touch?
  • <H2> Vision Expo 2019 OPTImum Retail Award Finalists Announced; Voting Now Open
  • <H2> This Simple Change Can Make Your Eyecare Business Way More Efficient
  • <H2> And the Optometry School with the Highest Exam Pass Rate Is …
  • <H2> 6 of the Best Out-of-the-Box Ideas Dreamed Up by Optical Retailers
  • <H2> This State’s Optometrists Want the Right to Perform Certain Surgeries
  • <H2> Man Who Threatened to Drive Into Optometrist’s Office Is Sentenced to Probation
  • <H2> Frameri Lens and Frame Technology Up for Auction
  • <H2> Profitability with Managed Care: It’s Real
  • <H2> Podcast: Why Can’t We All Just Get Along?
  • <H2> Teen Sees Color for the First Time — Watch Her Reaction
  • <H2> Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare
  • <H2> Podcast: 10 Reasons Eyecare Doctors Get Sued, and How to Avoid Being One of Them
  • <H4> Subscribe
  • <H4> Instagram
  • <H4> Most Popular
  • Expand
We found 114 images on this web page.

Alternate attributes for the following 95 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Excellent! The web address is accessible in only one version. The www version is redirected to the version without www.
Excellent! The website uses favicon.
Perfect! The character encoding is set: UTF-8.
Excellent! No deprecated HTML tags are detected.
Suggestion! Unfortunately, no printer-friendly CSS found.
The website has a 404 error page.
There is robots.txt file.
User-agentDisallow (parts which have been disallowed for the search engines)
  • /wp-admin/

Excellent! Sitemap is used on this website.
The Google Analytics tracking code is missing.
Suggestion! The website does not use the Google Tag Manager.
Warning! The website contains at least one unencrypted email address.

Speed test

server_resp_time - good
Excellent! No nested tables found.
The elements below are blocking the “above the fold” rendering.
The javascript files below are blocking the rendering.
  • https://invisionmag.com/.. /jquery-1.12.4.js
The CSS files below are blocking the rendering.
  • https://invisionmag.com/.. /e395e6f9194eca2341485b0e7ad1ff54.css
  • https://fonts.googleapis.com/css?family=Advent+Pro%3A700%26subset%3Dl...
  • https://fonts.googleapis.com/css?family=Advent+Pro%3A700%26subset%3Dl...
  • https://invisionmag.com/.. /e395e6f9194eca2341485b0e7ad1ff54.css

Speed test – Javascript

Error! Too many javascript files found which slows down the page load on the website.
  • https://invisionmag.com/wp-content/cache/busting/1/wp-includes/js/jquery/jquery-1.12.4.js
  • https://invisionmag.com/wp-content/cache/busting/1/wp-includes/js/jquery/jquery-migrate.min-1.4.1.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-includes/js/thickbox/thickbox-12ad68af888c7419a12d1329ce818141.js
  • https://invisionmag.com/wp-content/cache/busting/1/wp-includes/js/underscore.min-1.8.3.js
  • https://invisionmag.com/wp-includes/js/shortcode.min.js
  • https://invisionmag.com/wp-admin/js/media-upload.min.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/bsa-pro-scripteo/frontend/js/script-0fffcec0ab1f3c4dde29d70decac50f2.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/bsa-pro-scripteo/frontend/js/jquery.viewportchecker-0a46e7ccae55283b8b5ba87de7463b13.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/bsa-pro-scripteo/frontend/js/chart-022deea04cc76ea94b1e7bce61d224d1.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/bsa-pro-scripteo/frontend/js/bsa.carousel-c8b69bbab839bd2f5c756174767e74e5.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/bsa-pro-scripteo/frontend/js/jquery.simplyscroll-7f898bedfafe8a08f37b4e22dcbf691d.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/theia-post-slider/js/balupton-history.js/jquery.history-93d7b2e6d1ef63cee43ae40377f62cf5.js
  • https://invisionmag.com/wp-content/cache/busting/1/wp-content/plugins/theia-post-slider/js/async.min-14.09.2014.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/theia-post-slider/js/tps-daa8ddd07107a7e37d31563ca4214a8d.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/theia-post-slider/js/main-a0f464298fb919d9d17d07d6663d125f.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/theia-post-slider/js/tps-transition-slide-4cf1769edaa4f6ebfe2a617bc52dbf0d.js
  • https://invisionmag.com/wp-content/cache/busting/1/wp-includes/js/jquery/ui/core.min-1.11.4.js
  • https://invisionmag.com/wp-content/cache/busting/1/wp-includes/js/jquery/ui/datepicker.min-1.11.4.js
  • https://invisionmag.com/wp-content/cache/busting/1/wp-content/plugins/instagram-feed/js/sb-instagram.min-1.10.2.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/theia-sticky-sidebar/js/ResizeSensor-7ddd398ceceda36335e34280022035c5.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/theia-sticky-sidebar/js/theia-sticky-sidebar-c7c68b5c17d03ec10ae076bbc1c1f62b.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/theia-sticky-sidebar/js/main-23313d7edefdcc0d2849fb469f207f7d.js
  • https://invisionmag.com/wp-content/cache/busting/1/wp-content/plugins/reviewer/public/assets/js/jquery.nouislider.all.min-3.14.2.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/reviewer/public/assets/js/photoswipe-bca5e1cfa3deb2c5794e74cee340eee4.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/reviewer/public/assets/js/jquery.knob-b86b2fb834e35f2cdebce429fce3dc83.js
  • https://invisionmag.com/wp-content/cache/busting/1/wp-content/plugins/reviewer/public/assets/js/reviewer.public.min-3.14.2.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/reviewer/public/assets/js/reviewer-reviews-boxes-0882497e0aceb5e01a6db2088846fce5.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/plugins/reviewer/public/assets/js/reviewer-widget-users-reviews-4b3b5c506f07a85c41554a6625325fa6.js
  • https://invisionmag.com/wp-content/cache/busting/1/wp-content/themes/zox-news-child/assets/js/paroller.min-1.5.0.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/themes/zox-news-child/assets/js/aos-924edc0b52b2a26a33054d082bb147e6.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/themes/zox-news-child/assets/js/app-695265ac85b68e1ea7efce020219687e.js
  • https://invisionmag.com/wp-content/themes/zox-news/js/mvpcustom.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/themes/zox-news/js/scripts-aa2931672e9304ead7757d2753cf9f58.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/themes/zox-news/js/retina-b3493505824c496ccdf4ec97b70c5e3e.js
  • https://invisionmag.com/wp-content/cache/min/1/wp-content/themes/zox-news/js/flexslider-44f36364f9f80c1f037f7b079425411f.js
  • https://invisionmag.com/wp-content/themes/zox-news/js/jquery.infinitescroll.min.js
  • https://invisionmag.com/wp-includes/js/comment-reply.min.js
  • https://invisionmag.com/wp-includes/js/wp-embed.min.js
4.41 MB
You can save 40.3KB (42% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

Suggestion! You must avoid using inline CSS.
Excellent! Just a few CSS files are used on this website.
  • https://invisionmag.com/wp-content/cache/min/1/e395e6f9194eca2341485b0e7ad1ff54.css
  • https://invisionmag.com/wp-content/cache/min/1/e395e6f9194eca2341485b0e7ad1ff54.css
855.41 KB
You can save 7.9KB (36% compression) on the analysed URL by minifying the CSS files.

Speed test – Compression

403.05 KB
You can save 974B (26% compression) on the analysed URL by minifying the HTML file.
Error! By using Gzip you can save 150.2KB (69% compression) on your site.

Speed test – Browser cache

The browser cache is not set correctly for all elements.
https://cdn.omeda.com/hosted/images/dragon/12352/36.cssExpiry time is not specified
https://cdn.omeda.com/hosted/images/dragon/generic/9/site_9.cssExpiry time is not specified
https://cdn.omeda.com/hosted/images/dragon/generic/spinner.gifExpiry time is not specified
https://smartworkmedia.dragonforms.com/js/conditional.jsExpiry time is not specified
https://smartworkmedia.dragonforms.com/js/olyticsLinkAssistance.jsExpiry time is not specified
https://smartworkmedia.dragonforms.com/style/generic.cssExpiry time is not specified
https://cdn.viglink.com/images/pixel.gif?ch=1&rn=9.46528867236338615 second
https://cdn.viglink.com/images/pixel.gif?ch=2&rn=9.46528867236338615 second
https://disqus.com/next/config.js60 second
https://invisionmag.disqus.com/embed.js?ver=4.9.960 second
https://invisionmag.disqus.com/count-data.js?2=https%3A%2F%2Finvisionma...10 minutes
https://olytics.omeda.com/olytics/js/v3/p/olytics.min.js10 minutes
https://www.googletagmanager.com/gtag/js?id=UA-7968703-115 minutes
https://www.googletagservices.com/tag/js/gpt.js15 minutes
https://connect.facebook.net/en_US/sdk.js20 minutes
https://apis.google.com/js/api.js30 minutes
https://www.googletagservices.com/.. /osd.js?cb=%2Fr2010010150 minutes
https://www.googletagservices.com/.. /osd_listener.js?cache=r2011091450 minutes
https://accounts.google.com/.. /iframerpc?action=checkOrigin&origin=http...60 minutes
https://fast.wistia.com/assets/external/E-v1.js60 minutes
https://fast.wistia.com/assets/external/externalPlayer.js60 minutes
https://fast.wistia.com/assets/external/postRoll-v1.js60 minutes
https://fast.wistia.com/assets/external/wistia-mux.js60 minutes
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js60 minutes
https://www.google-analytics.com/analytics.js2 hours

Speed test – Images

1.22 MB
You can save 421.9KB (62% compression) by optimising the images below: