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SEO audit: invisionmag.com/opternative-changes-its-name

invisionmag.com/opternative-changes-its-name desktop preview
71 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
invisionmag.com/opternative-changes-its-name mobil preview
invisionmag.com/opternative-changes-its-name tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Opternative Changes Its Name - INVISIONMAG.COM

invisionmag.com/opternative-changes-its-name/
Error! Missing "meta description" part: the page has no summary description!

Domain / URL audit

URL
Domain : invisionmag.com/opternative-changes-its-name/
Length (characters) : 45
Alexa
Alexa global rank: 633165
Alexa rank (United States): 161780
IP checking
The 72.249.109.98 ip address is not on the spam list.
Visitors position
CountryPercentage
United States89.4%
Thailand5.7%
Other5.0%

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Length (characters) : 0

Error! “Meta descriptions” cannot be found on this website.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

type: article
image: https://invisionmag.com/wp-content/uploads/2018/10/money-finances-thumbnail.jpg
url: https://invisionmag.com/opternative-changes-its-name/
title: Opternative Changes Its Name - INVISIONMAG.COM
description: It's changing because the old name 'positioned the brand as an existential threat' to ODs.
locale: en_US
site_name: INVISIONMAG.COM
updated_time: 2018-12-11T22:55:14+00:00
image:secure_url: https://invisionmag.com/wp-content/uploads/2018/10/money-finances-thumbnail.jpg
image:width: 795
image:height: 516

Generator
WordPress 4.9.8
Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Opternative Changes Its Name - INVISIONMAG.COM

Length (characters) : 46

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
tips  visibly  subscribe  penalty  color  staff  press  subsidiary  latest  sponsored  name  how  stories  online  published  release  eye  coral  deal  new  products  news  eyewear  company  releases  acquired  lenses  videos  prescription  marketing  invision  week  retailer  advertisement  essilorluxottica  essilor  rule  how-to  true  days  click  ask  finest  living  duskin  december  care  ftc  industry  best  opternative  pantone  ago  eyecare  seller  headlines  hours  lens  according  overheard 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
ago 28
invision 18
headlines 16
days 14
pantone 12
lenses 11
Keywords (2 words) Content Title Description (meta description) Headings (headings)
week ago 5
days ago 5
latest digimag 3
press release 3
sheet ask 3
pantone color 3
Keywords (3 words) Content Title Description (meta description) Headings (headings)
days ago online 3
best cover stories 3
invision magazine subscribe 2
published 2 days ago 2
consumers without obtaining 2
acquired by essilorluxottica subsidiary 2
Headings (headings)
H1H2H3H4H5H6
4174501
Error! The number of H1 tag is more than 1.
H5 is missing
Heading structure in the source code
  • <H2> INVISIONMAG.COM
  • <H4> Opternative Changes Its Name
  • <H3> Headlines
  • <H1> Opternative Changes Its Name
  • <H4>
  • <H6> SPONSORED BY ESSILOR
  • <H2> Nominate a Difference Maker
  • <H4> Promoted Headlines
  • <H4> You may like
  • <H3> Headlines
  • <H1> Online Eyewear Retailer Acquired by EssilorLuxottica Subsidiary
  • <H3> Headlines
  • <H1> Pantone Reveals Color of the Year
  • <H3> Headlines
  • <H1> Online Seller of Contact Lenses Ordered to Pay $60K Penalty
  • <H2> Two Optical Industry Veterans Make Career Moves
  • <H2> Opternative Changes Its Name
  • <H2> Center for Vision and Population Health Opens at Prevent Blindness
  • <H2> Alcon Launches Medical Affairs Website
  • <H2> Vision Source Welcomes Michael Marcroft as New Vice President of Marketing
  • <H2> Podcast: 10 Reasons Eyecare Doctors Get Sued, and How to Avoid Being One of Them
  • <H2> Online Eyewear Retailer Acquired by EssilorLuxottica Subsidiary
  • <H2> Hilco Makes an Acquisition
  • <H2> Online Seller of Contact Lenses Ordered to Pay $60K Penalty
  • <H2> They Overcame This Fear … and Their Eyecare Practice Soared
  • <H2> Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look
  • <H2> Incredibly Popular Video Shows How Glasses Were Made Decades Ago — Take a Look
  • <H2> Special Olympics Chief Tells Inspiring Story of a Vision-Impaired Speed Skater with a Unique Competition Goal
  • <H2> Podcast: 10 Reasons Eyecare Doctors Get Sued, and How to Avoid Being One of Them
  • <H2> Podcast: CareCredit Connections Volume 1 — Consumer Buying Habits in Eyewear
  • <H4> Most Popular
  • Expand
Images
We found 92 images on this web page.

Alternate attributes for the following 81 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible in only one version. The www version is redirected to the version without www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://invisionmag.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /wp-admin/


Sitemap
Excellent! Sitemap is used on this website.
https://invisionmag.com/sitemap_index.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.
71%