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SEO audit: instoremag.com/a-new-bridal-collection-by-a-non-bridal-company

instoremag.com/a-new-bridal-collection-by-a-non-bridal-company desktop preview
72 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
instoremag.com/a-new-bridal-collection-by-a-non-bridal-company mobil preview
instoremag.com/a-new-bridal-collection-by-a-non-bridal-company tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

A New Bridal Collection by a Non-Bridal Company - InstoreMag.com

instoremag.com/a-new-bridal-collection-by-a-non-bridal-company/
Error! Missing "meta description" part: the page has no summary description!

Domain / URL audit

URL
Domain : instoremag.com/a-new-bridal-collection-by-a-non-bridal-company/
Length (characters) : 63
Pagerank
0
Alexa
Alexa does not have enough data about this website.
IP checking
The 72.249.109.99 ip address is not on the spam list.

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Length (characters) : 0

Error! “Meta descriptions” cannot be found on this website.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

type: article
image: https://instoremag.com/wp-content/uploads/2018/09/money-finances-thumbnail.jpg
url: https://instoremag.com/a-new-bridal-collection-by-a-non-bridal-company/
title: A New Bridal Collection by a Non-Bridal Company - InstoreMag.com
description: This is the company's first in bridal collection.
locale: en_US
site_name: INSTOREMAG.COM
updated_time: 2019-02-07T07:13:33+00:00
image:secure_url: https://instoremag.com/wp-content/uploads/2018/09/money-finances-thumbnail.jpg
image:width: 795
image:height: 516

Generator
WordPress 4.9.9
Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
A New Bridal Collection by a Non-Bridal Company - InstoreMag.com

Length (characters) : 64

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Keywords cloud
coolest  press  gems  jim  releases  days  latest  chain  new  week  podcast  issue  help  jewelers  counter  ago  bench  services  gem  wanted  jimmycast  degroot  jewelry  greenland  david  year  program  stores  collection  weeks  advertisement  day  tucson  subscribe  color  only  store  all  ruby  best  gene  jimmy  wilkerson  marketing  show  gemfair  jeweler  instore  agta  sales  headlines  certificate  video  company  state  ackerman  america’s  royal  bridal  ranges 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
ago 27
jeweler 25
instore 25
jewelry 23
headlines 17
new 15
Keywords (2 words) Content Title Description (meta description) Headings (headings)
agta gemfair 6
coolest stores 5
sponsored content 4
jim ackerman 4
gemfair tucson 4
jewelry store 4
Keywords (3 words) Content Title Description (meta description) Headings (headings)
avoid employee nightmares 3
learns the internet’s weaknesses 3
for more information 3
how to find good 3
digital marketing doesn’t 3
over the counter podcast 2
Headings (headings)
H1H2H3H4H5H6
42241912
Error! The number of H1 tag is more than 1.
Heading structure in the source code
  • <H2> INSTOREMAG.COM
  • <H4> A New Bridal Collection by a Non-Bridal Company
  • <H3> Press Releases
  • <H1> A New Bridal Collection by a Non-Bridal Company
  • <H4> Video: Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should
  • <H4> Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store
  • <H4> Video: Gene the Jeweler Hired His Nephew … And at Least Insurance Covered the Damage
  • <H4> VIDEO HIGHLIGHT
  • <H6> Wilkerson Testimonials
  • <H2> One and Done
  • <H4> Promoted Headlines
  • <H4> You may like
  • <H3> Press Releases
  • <H1> AGTA GemFair Tucson Opening Day Brings in Thousands
  • <H4> Video: Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should
  • <H4> Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store
  • <H4> Video: Gene the Jeweler Hired His Nephew … And at Least Insurance Covered the Damage
  • <H3> Press Releases
  • <H1> Greenland Ruby Finalizes Its Mine-to-Market Certificate Program and Color Ranges
  • <H4> Podcast: A Jeweler Learns the Internet’s Weaknesses, and His Own Strengths
  • <H4> Podcast: How to Find Good People and Avoid Employee Nightmares
  • <H4> Podcast: Holiday Sales These Jewelers Will Never Forget
  • <H5> PHOTO GALLERY (5 IMAGES)
  • <H3> Press Releases
  • <H1> Stuller Announces 2019 Annual Bench Jeweler Workshop
  • <H4> Podcast: A Jeweler Learns the Internet’s Weaknesses, and His Own Strengths
  • <H4> Podcast: How to Find Good People and Avoid Employee Nightmares
  • <H4> Podcast: Holiday Sales These Jewelers Will Never Forget
  • <H2> Video: One and Done
  • <H2> AGTA GemFair Tucson Opening Day Brings in Thousands
  • <H2> Jeweler Sentenced to Prison for Dealing Drugs from Store
  • <H2> A New Bridal Collection by a Non-Bridal Company
  • <H2> Greenland Ruby Finalizes Its Mine-to-Market Certificate Program and Color Ranges
  • <H2> Newly Discovered Gemstone Is Harder Than Diamond
  • <H2> Guy Tries to Steal from Jewelry Store, Ends Up Looking Ridiculous
  • <H2> Smash-and-Grab Thieves Take Jewelry Worth $1M+
  • <H2> Jeweler Charged with Stealing from 11 Customers
  • <H2> This Engagement Ring Style Became Way More Popular Because of Meghan Markle
  • <H2> Podcast: A Jeweler Learns the Internet’s Weaknesses, and His Own Strengths
  • <H2> Video: New York Jeweler Picks Wilkerson for Their GOB Sale
  • <H2> Video: Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should
  • <H2> Video: Don’t Miss the Biggest Opportunity to Improve Profits in Your Jewelry Store
  • <H2> Podcast: How to Find Good People and Avoid Employee Nightmares
  • <H4> Subscribe
  • <H6> BULLETINS
  • <H4> Latest Classifieds
  • <H2> Diamond Setting
  • <H2> Looking to Expand Our Team — Multiple, Immediate, Full-time Positions Available
  • <H2> Retail Sales Manager
  • <H2> Looking for Experienced Sales Representatives
  • <H2> Buying Broken Diamonds and Broken Melee — Immediate Payment
  • <H4> Most Popular
  • Expand
Images
We found 137 images on this web page.

Alternate attributes for the following 102 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible in only one version. The www version is redirected to the version without www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has a 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://instoremag.com/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /wp-admin/


Sitemap
Excellent! Sitemap is used on this website.
https://instoremag.com/sitemap_index.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Warning! The website contains at least one unencrypted email address.

Speed test

Server response time
server_resp_time - good
Table layout
Excellent! No nested tables found.
Number of HTTP resources
70
Number of source domains
17
Render blocking resources
The elements below are blocking the “above the fold” rendering.
The javascript files below are blocking the rendering.
  • https://instoremag.com/.. /jquery-1.12.4.js
The CSS files below are blocking the rendering.
  • https://instoremag.com/.. /ddcd7eae307c197352ee15dd1f4f13e2.css
  • https://fonts.googleapis.com/css?family=Advent+Pro%3A700%26subset%3Dl...
  • https://fonts.googleapis.com/css?family=Advent+Pro%3A700%26subset%3Dl...
  • https://instoremag.com/.. /ddcd7eae307c197352ee15dd1f4f13e2.css

Speed test – Javascript

Javascript
Excellent! Just a few javascript files are detected on the website.
  • https://instoremag.com/wp-content/cache/busting/1/wp-includes/js/jquery/jquery-1.12.4.js
  • https://instoremag.com/wp-content/cache/min/1/52cf7d2ffcd36c1e7a93e4ae4911075d.js
File size of all javascript files combined
2.16 MB
Javascript minifying
You can save 39.7KB (42% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

Inline css
Suggestion! You must avoid using inline CSS.
CSS
Excellent! Just a few CSS files are used on this website.
  • https://instoremag.com/wp-content/cache/min/1/ddcd7eae307c197352ee15dd1f4f13e2.css
  • https://instoremag.com/wp-content/cache/min/1/ddcd7eae307c197352ee15dd1f4f13e2.css
File size of all CSS files combined
551.35 KB
CSS minifying
You can save 7.9KB (36% compression) on the analysed URL by minifying the CSS files.

Speed test – Compression

Size of the uncompressed code of the website
262.44 KB
HTML minifying
The HTML is minified.
Gzip compression
Error! By using Gzip you can save 150.2KB (69% compression) on your site.

Speed test – Browser cache

Number of static resources (image, JS, CSS)
40
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://cdn.omeda.com/hosted/images/dragon/12352/36.cssExpiry time is not specified
https://cdn.omeda.com/hosted/images/dragon/generic/9/site_9.cssExpiry time is not specified
https://cdn.omeda.com/hosted/images/dragon/generic/spinner.gifExpiry time is not specified
https://smartworkmedia.dragonforms.com/js/conditional.jsExpiry time is not specified
https://smartworkmedia.dragonforms.com/js/olyticsLinkAssistance.jsExpiry time is not specified
https://smartworkmedia.dragonforms.com/style/generic.cssExpiry time is not specified
https://olytics.omeda.com/olytics/js/v3/p/olytics.min.js10 minutes
https://www.googletagmanager.com/gtag/js?id=UA-7968703-115 minutes
https://www.googletagservices.com/.. /osd.js?cb=%2Fr2010010150 minutes
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js60 minutes
https://www.google-analytics.com/analytics.js2 hours
Expand

Speed test – Images

File size of all images combined
268.35 KB
Image optimisation
You can save 11.5KB (29% compression) by optimising the images below:
72%