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SEO audit: www.bt.com.au

bt.com.au desktop preview
80 %
Update

Legend
OK
Error
Suggestion
Status
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Mobile devices

Mobile view
This website is optimal for mobile devices!
Tablet view
This website is optimal for tablet devices!
Mobile appearance
bt.com.au mobil preview
bt.com.au tablet preview
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content

Google search result list preview

Google preview

Super, Insurance, Investments, Wealth Management and Advice | BT

www.bt.com.au/
Prepare for your best financial future – activate your BT super account, check your super status, cover insurance needs or start investing.

Domain / URL audit

URL
Domain : www.bt.com.au/
Length (characters) : 14
Alexa
Alexa global rank: 218298
Alexa rank (Australia): 4483
IP checking
The 52.85.199.106 ip address is not on the spam list.
Visitors position
CountryPercentage
Australia83.7%
Other16.4%

Meta data

Keywords (meta keywords)
Excellent! The website does not use “meta keywords”. Using “meta keywords” is meaningless since September 2009.
Description (meta description)
Prepare for your best financial future – activate your BT super account, check your super status, cover insurance needs or start investing.

Length (characters) : 139

Excellent! The length of the meta description on this site is between 70 and 160 characters.
Open Graph Protocol
Excellent! The OG (Open Graph) protocol is set on this website.

title: Super, Insurance, Investments, Wealth Management and Advice | BT
description: Prepare for your best financial future – activate your BT super account, check your super status, cover insurance needs or start investing.
type: article
url: https://www.bt.com.au/personal.html
image: https://www.bt.com.au/content/dam/public/btfg-bt/images/personal/super/products/super-products-bt-super-invest.jpg/jcr:content/renditions/original

Dublin Core
Error! The website does not use the Dublin Core schema.

SEO audit: Content analysis

Language
We have found the language localisation: ”en”.
Title
Super, Insurance, Investments, Wealth Management and Advice | BT

Length (characters) : 64

Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
most  insurance  invest  solutions  disclosure  self  how  life  wealth  manage  information  benefits  westpac  search  choose  make  investment  portfolio  annual  super  financial  all  retirement  fund  prepare  tax  before  advice  goals  learn  understanding  change  adviser  banking  get  now  open  calculators  employer  investments  new  range  into  abn  additional  help  support  tools  general  best  panorama  online  smsf  professional  managed  ask  money  personal  superannuation  number 
Keywords consistency
Keyword Content Title Description (meta description) Headings (headings)
super 34
financial 22
advice 18
help 14
insurance 14
life 12
Keywords (2 words) Content Title Description (meta description) Headings (headings)
your super 5
financial advice 4
learn more 4
super invest 3
financial adviser 3
you should 3
Keywords (3 words) Content Title Description (meta description) Headings (headings)
super for life 4
find out more 2
does not constitute 2
learn more about 2
Headings (headings)
H1H2H3H4H5H6
340000
Error! The number of H1 tag is more than 1.
Heading structure in the source code
  • <H1> News for customers of BT Financial Advice
  • <H1> Think super. Now, rethink it.
  • <H1> Prepare for EOFY
  • <H2> It's time to get moving with BT Super for Life
  • <H2> I want to...
  • <H2> How do I...
  • <H2> More from BT
  • Expand
Images
We found 4 images on this web page.

Excellent! Every image has an alternative text attributes set on this website.

SEO audit: technology

Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.bt.com.au/robots.txt
User-agentDisallow (parts which have been disallowed for the search engines)
*
  • /content/dam/public/btfg-bt/


Sitemap
Excellent! Sitemap is used on this website.
https://www.bt.com.au/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Warning! The website contains at least one unencrypted email address.
80%