Note: this report was generated Over 2 year(s) ago!
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SEO Audit - The address of the analysed webpage barbie.com is redirected to www.barbie.com/en-gb
Mobile devices
Mobile view
Tablet view
Mobile appearance
Mobile optimisation
Apple icon
Meta Tag (viewport tag, mobile devices)
Flash content
Google search result list preview
Google preview
About Barbie | Inspiring Girls Since 1959
www.barbie.com/en-gb
Barbie honors global role models from diverse backgrounds and fields who are breaking boundaries to inspire the next generation of girls
Barbie honors global role models from diverse backgrounds and fields who are breaking boundaries to inspire the next generation of girls
Domain / URL audit
URL
Domain : www.barbie.com/en-gb
Length (characters) : 20
Length (characters) : 20
Alexa
Alexa does not have enough data about this website.
IP checking
The 104.68.170.155 ip address is not on the spam list.
SEO audit: Content analysis
Language
We have found the language localisation: ”en”.
Title
About Barbie | Inspiring Girls Since 1959
Length (characters) : 41
Excellent! The title’s length is between 10 and 70 characters.
Excellent! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Flash
Excellent! The website does not have any flash contents.
Frame
Excellent! The website does not use iFrame solutions.
Keywords cloud
new
kids
top
mattel
styles
girls
animated
into
reflex
anything
parent
tiny
sorry
today
dream
make
adventures
learn
dreamhouse
apologising
entertainment
lessons
inspire
trademarks
life
young
vlog
little
parents
amazon
news
series
help
back
youtube
pop
habit
watch
girl
play
barbie
mobile
download
benefits
fun
talks
resources
vlogger
dreamtopia
doll
activities
experience
visit
see
article
read
gap
app
sister
role
Keywords consistency
| Keyword | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| barbie | 35 | |||
| youtube | 10 | |||
| app | 9 | |||
| girls | 8 | |||
| anything | 7 | |||
| sorry | 6 |
| Keywords (2 words) | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| nicola adams | 2 | |||
| dreamhouse adventures | 2 | |||
| adventures app | 2 | |||
| sorry reflex | 2 | |||
| fashion closet | 2 | |||
| mobile app | 2 |
| Keywords (3 words) | Content | Title | Description (meta description) | Headings (headings) |
|---|---|---|---|---|
| barbie dreamhouse adventures | 3 | |||
| watch on tiny pop | 2 | |||
| apologising when they | 2 |
Headings (headings)
| H1 | H2 | H3 | H4 | H5 | H6 |
| 0 | 16 | 3 | 0 | 0 | 0 |
H1 is missing
Heading structure in the source code
- <H2> Main navigation
- <H2> Our Purpose
- <H2> To inspire the limitless potential in every girl
- <H2> CLOSE THE DREAM GAP
- <H3>
- <H2> Imagine the Possibilities
- <H3>
- <H2> Benefits of Play
- <H2>
- <H2> Our Inspiration
- <H2> Entertainment
- <H2> Parent Resources
- <H2> News
- <H2> In The Media
- <H2>
- <H3>
- <H2> Back To Top
- <H2> Tagging Block
- <H2> Footer menu
- Expand
Images
We found 32 images on this web page.
Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- https://www.barbie.com/.. /header.jpg
- https://www.barbie.com/.. /m_header.png
- https://www.barbie.com/.. /benefits-of-play.jpg
- https://www.barbie.com/.. /m_benefits-of-play.jpg
- https://www.barbie.com/.. /our-history_blank.jpg
- https://www.barbie.com/.. /m_our-history_blank_1.jpg
- https://www.barbie.com/.. /apple-locale.png
- https://www.barbie.com/.. /google-locale.png
- http://about-barbie.mattel.com/.. /UK.png
- http://about-barbie.mattel.com/.. /bumper-mobile_UK.png
- Expand
SEO audit: Links
Search engine friendly URLs
Excellent! The website uses SEO friendly URLs.
Underscores in the URLs
Excellent! No underscore (_) found in the URLs.
Links
We found a total of 25 different links.
Internal links: 11
External links: 14
Internal links: 11
External links: 14
SEO audit: technology
Redirection (www / not www)
Excellent! The web address is accessible only in one version. The version without www is redirected to the version with www.
Favicon
Excellent! The website uses favicon.
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Deprecated HTML
Excellent! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
404 Page
The website has no standard 404 error page.
Checking the robots.txt file
There is robots.txt file.
https://www.barbie.com/robots.txt
https://www.barbie.com/robots.txt
| User-agent | Disallow (parts which have been disallowed for the search engines) |
|---|---|
| * |
Sitemap
Excellent! Sitemap is used on this website.
https://www.barbie.com/sitemap.xml
https://www.barbie.com/sitemap.xml
Google Analytics
The Google Analytics tracking code is missing.
Google Tag Manager
Suggestion! The website does not use the Google Tag Manager.
Email encryption
Excellent! We have not found any unencrypted email addresses.